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How Ineos Is Planning Growth: Balancing Demand And Tariff Uncertainty
How Ineos Is Planning Growth: Balancing Demand And Tariff Uncertainty

Forbes

time12-05-2025

  • Automotive
  • Forbes

How Ineos Is Planning Growth: Balancing Demand And Tariff Uncertainty

Ineos Grenadier exhibit at the New York Auto Show 'The U.S. has a strong car culture,' says George Ratcliffe, president of the Americas for Ineos Automotive, which makes it the perfect place for this rugged yet bespoke off-road brand to flourish. Adding price protections will guarantee that as uncertainly roils the automotive market, or at least that's what Ineos is hoping. But first, the company has to navigate the waters of heated competition, building a dealer network and the always fluctuating issue of tariffs. 'With or without tariffs, the message is the same: we're growing a new brand and we've really got to look after our customer first,' Ratcliffe told us. The first message from Ineos is that it will extend price protections to fortify that customer relationship. The company will limit tariff markups to 5%. This represents quite a discount on both the Grenadier SUV, subject to a 25% tariff because it's built in Hambach, France, and the Quartermaster pickup truck, subject to an additional 25% tariff thanks to the 'chicken tax' levied on imported pickup trucks. The strategy is designed for long-term growth, Ratcliffe told Forbes. With more than three million pickup trucks sold in the U.S., Ineos believes that even a small share of the market can be quite lucrative and key to the company's growth. In 2024 the U.S. represented 65% of Ineos' global sales. The Sewell Ineos dealership in Dallas, Texas After a very strong launch in the U.S., Ineos Automotive is fortifying its U.S. market position with new leadership, an expanded dealer network and new offerings. Late in 2024 the company added Gregor Hembrough, formerly head of Polestar's U.S. operations, as executive vice president of U.S. operations, and is moving the company's headquarters to Montvale, New Jersey, from Raleigh, North Carolina. The move will give Ineos Automotive a strategic advantage. 'The automotive competence is in that area,' Hembrough said. 'All the big automotive manufacturers from Europe are in that area,' and it makes for an easier commute to Ineos's headquarters in London and manufacturing plant in France. Ineos is also growing the strength of its dealership network, not only expanding the current network of 32 dealers to 41 by the end of 2025, but by ensuring their dealers are truly partners. 'We want partners that want to grow the brand, who are passionate about the product,' Hembrough told us. Ineos is looking for a collaborative approach, which the company sees as the best way to serve the buyer. Ineos Grenadier Arcane Works editions offer a higher level of luxury, customization and more ... More capability Enhancing its sales model is the ability for customers to build truly personalized versions of the brand's SUV and pickup truck, a strategy that has elevated both sales and revenue for ultra-luxury brands like Aston Martin and Rolls-Royce. Ineos models which start at just under $80,000, can quickly double in price with color-matched paints, bespoke interiors and customized accessories and equipment. Ineos' Arcane Works is the first sub-brand from the carmaker, and will offer limited series SUVs and trucks and introduce high quality customization. The Detour, for example, has a limited run of just 200 and is hand finished in the U.K., requiring 150 hours to craft each one. Customers can also order a rally version of the Grenadier, designed for the most extreme terrain and weather. Ineos has set high expectations for sales growth, despite the challenges; the company is targeting 50% growth in the U.S. this year. And if Rolls-Royce and Aston Martin, which are seeing order rates of more than 50% for highly personalized models, are any indication, the Ineos future is both bright and exciting.

Honda and Ineos recall cars in South Africa
Honda and Ineos recall cars in South Africa

Zawya

time26-03-2025

  • Automotive
  • Zawya

Honda and Ineos recall cars in South Africa

Car manufacturers Honda Motor Company Southern Africa and Ineos Automotive South Africa have both alerted the National Consumer Commission (NCC) of five vehicles that need to be recalled due to defects. Three of the five vehicles are Honda, and the rest are Ineos. The Civic four-door sedan, the Civic five-door Type R hatchback, and the five-door CR-V SUV from 2022 to 2025 could potentially have an issue with their electric power steering, specifically with the worm wheel, which could result in abnormal noise or dangerous sticking when turning the steering wheel. The issue is global, and 1.7 million vehicles are reportedly affected. Honda has urged consumers to take the affected vehicles to the suppliers to replace the affected parts if necessary. Ineos has recalled its Grenadier SUV and the Quartermaster bakkie. The carmaker notified the NCC that some of its customers reported door buttons remaining in the depressed position when a door is opened from the outside, which Ineos says could cause the door not to fully close and latch as designed. These vehicles were made available nationally at SMH Group Johannesburg and SMG Ineos Grenadier in KwaZulu-Natal and Cape Town. They were also exported to Namibia, Botswana, Kenya, Ghana, Tanzania, Nigeria and Senegal. Customers with affected vehicles are urged to take their vehicles to their nearest or preferred dealerships or authorised repairers to arrange an appointment to have the vehicles inspected and have all door button mechanisms replaced. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (

Ineos Automotive boosts sustainability at Hambach with biomass plant
Ineos Automotive boosts sustainability at Hambach with biomass plant

Yahoo

time22-03-2025

  • Automotive
  • Yahoo

Ineos Automotive boosts sustainability at Hambach with biomass plant

Ineos Automotive has unveiled a €15m ($16.2m) biomass heat plant at its Hambach production and assembly facility in France. The Hambach factory, which produces Grenadier and Quartermaster vehicle models, has undergone upgrades over the past five years with an investment of about €540m. The upgrades included the addition of a new fully-automated body shop, a semi-automated paint shop, a quality inspection lab, and a wading pool for testing water ingress. These enhancements have expanded the facility's usable area by over 60%, now spanning 210,000m2, leading to a marked increase in heating requirements. Ineos Automotive CEO Lynn Calder said: 'Our ongoing investment in Hambach means our Grenadier and Quartermaster models are built to world-class quality standards, and in an environmentally sustainable factory, for export to over 50 sales markets around the world. The new plant, with a 9.2 megawatt (MW) output, is set to consume approximately 14,000t of woodchips annually, sourced both locally and sustainably, to meet 78% of the site's heating demands. The construction of the biomass heat plant commenced in April 2023, and wood-fired boilers were installed by February 2024. The final industrial commissioning of the plant was successfully completed in January 2025. The biomass plant features two wood boilers with a combined thermal output of 8.4MW, an 800 kilowatt (KW) heat pump, and a 200m3 heat storage unit. It is poised to supply more than three-quarters of the Hambach production site's heating needs, with the remaining demand met by an existing gas boiler. The transition to biomass heating is projected to reduce the site's CO2 emissions by approximately 8,800t per year. Furthermore, the resulting waste ash, rich in nitrates, is recycled as an enriched fertiliser for local agricultural use, reinforcing the plant's commitment to environmental stewardship. Ineos Automotive CEO Lynn Calder said: 'Our ongoing investment in Hambach means our Grenadier and Quartermaster models are built to world-class quality standards, and in an environmentally sustainable factory, for export to over 50 sales markets around the world. 'We're very proud of the advanced facilities and its exceptional workforce, which together make it one of the most advanced automotive production sites in Europe.' The Hambach Energy Transition project, which encompasses the new biomass plant, is a testament to Ineos Automotive's ongoing commitment to sustainability. This initiative has received support from France's Agency for Environment & Energy Management (ADEME), which provided a €3.9m grant under its Heat Fund assistance and Pôle national des certificats d'économies d'énergie (PNCEE) programmes. Additionally, Ineos Automotive has entered into an agreement with Dalkia, securing a grant of up to €1.5m. Ineos Automotive president Philippe Steyer added: 'The new biomass plant is the latest in a longstanding and ongoing programme of sustainability-driven initiatives at Hambach. It was critical for us to increase our sustainable energy capacity to meet our growing consumption as the site expands.' Ineos acquired the Hambach site from Mercedes-Benz (formerly Daimler) in December 2020. "Ineos Automotive boosts sustainability at Hambach with biomass plant" was originally created and published by Just Auto, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio

BIOMASS INVESTMENT BOOSTS SUSTAINABILITY OF INEOS AUTOMOTIVE'S HAMBACH FACTORY - Middle East Business News and Information
BIOMASS INVESTMENT BOOSTS SUSTAINABILITY OF INEOS AUTOMOTIVE'S HAMBACH FACTORY - Middle East Business News and Information

Mid East Info

time21-03-2025

  • Automotive
  • Mid East Info

BIOMASS INVESTMENT BOOSTS SUSTAINABILITY OF INEOS AUTOMOTIVE'S HAMBACH FACTORY - Middle East Business News and Information

Sophisticated 2 MW biomass plant to supply 78% of production site's heating Annual consumption of woodchips will be locally and sustainably sourced Switching to Biomass for heating estimated to cut 8,800 tonnes of CO2 from Hambach's emissions per year Investment in Hambach now stands at nearly €540m since 2019 ' The new biomass plant is the latest in a longstanding and ongoing programme of sustainability-driven initiatives at Hambach . It was critical for us to increase our sustainable energy capacity to meet our growing consumption as the site expands.' – Philippe Steyer, President of INEOS Automotive SAS _________________________________________________________________________________ Dubai, 20 March 2025 – INEOS Automotive has opened a cutting-edge €15m biomass heat plant at its Hambach production and assembly site. With a 9.2 megawatt output, the plant will consume up to 14,000 tonnes of locally- and sustainably-sourced woodchips per year, to supply 78% of the facility's heating requirements. More than half a billion euros has been invested in Hambach since 2019. Key upgrades over the last five years include a new fully-automated bodyshop, semi-automated paintshop, quality inspection laboratory, and a wading pool for water ingress testing. With this, the plant's usable footprint has grown by over 60% to a total of 210,000 m², resulting in a significant increase in heating requirements. The new biomass plant features two boilers with joint thermal outputs of 8.4 MW connected to an 800 KW heat pump. It will supply over three-quarters of the site's heating needs, with the existing gas boiler providing the balance. The switch to biomass is expected to cut around 8,800 tonnes of CO2 per year from the site's emissions. Waste ash is then recycled via the local agriculture industry – its high nitrate content making for an enriched fertiliser. 'Our ongoing investment in Hambach means our Grenadier and Quartermaster models are built to world-class quality standards, and in an environmentally sustainable factory, for export to over 50 sales markets around the world,' said Lynn Calder, CEO INEOS Automotive. 'We're very proud of the advanced facilities and its exceptional workforce, which together make it one of the most advanced automotive production sites in Europe .' Philippe Steyer, President of INEOS Automotive SAS, said: ' The new biomass plant is the latest in a longstanding and ongoing programme of sustainability-driven initiatives at Hambach . It was critical for us to increase our sustainable energy capacity to meet our growing consumption as the site expands.' Fortifying Hambach's longstanding sustainability track record, the Hambach Energy Transition project marks another huge investment in the site. It was supported by France's ADEME (Agency for Environment & Energy Management) with a €3.9m grant under Heat Fund assistance & PNCEE (Pôle national des certificats d'économies d'énergie). It is also assisted by an agreement between INEOS Automotive and Dalkia, which is providing a grant of up to €1.5m.

The Snow League Announces Inaugural Partner Lineup for Groundbreaking First Season of Winter Sports Competition
The Snow League Announces Inaugural Partner Lineup for Groundbreaking First Season of Winter Sports Competition

Yahoo

time28-02-2025

  • Business
  • Yahoo

The Snow League Announces Inaugural Partner Lineup for Groundbreaking First Season of Winter Sports Competition

NEW YORK, February 28, 2025--(BUSINESS WIRE)--The highly anticipated inaugural season of The Snow League launches next week in iconic Aspen, Colorado, and today, the league is proud to announce the first five corporate partners supporting this exciting new chapter in winter sports competition. Three Founding Partners, Marriott Bonvoy, INEOS Automotive and Pacifico®, are joined in the Snow League family by Hublot and Tiffany & Co. Hublot will be the league's Official Watch and Timekeeper while Tiffany & Co. comes onboard as the Official Trophy Provider. The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and freeskiing founded by legendary athlete Shaun White, starts on March 7-8 at Buttermilk at Aspen Snowmass. These partnerships will play a crucial role in elevating the league's visibility, enhancing fan experiences, and promoting the growth of winter sports across the globe. Marriott Bonvoy: Marriott International's global travel platform Marriott Bonvoy is the league's Official Hotel and Hotel Loyalty Partner for its inaugural season. With a legacy of delivering exceptional guest experiences, Marriott Bonvoy is poised to elevate The Snow League's debut season through premium hospitality offerings, enhanced fan experiences, and initiatives that celebrate the vibrant culture of snowboarding and freeskiing. Marriott Bonvoy recently launched four Marriott Bonvoy Moments experiences for the Aspen Snowmass event that members redeemed with points earned from travel and everyday activities. The experiences will include a private mountain experience with White, VIP access to the Marriott Bonvoy suite to watch the inaugural Snow League competition, a three-night stay at W Aspen, and more. Additional Marriott Bonvoy Moments will be offered for upcoming competitions. Learn more at INEOS Automotive: The Official Automotive Partner of The Snow League, INEOS Automotive, will provide official transport to athletes, event officials and VIP guests in Aspen. In addition, guests at the season's opening event will have the opportunity to experience the capabilities of the Grenadier and Quartermaster 4X4s over a bespoke mountain off-road test track. Whether traversing mountain terrain in support of The Snow League or hauling skis to the slopes for a family vacation, the tough, go-anywhere INEOS Grenadier delivers best-in-class off-road capability and features the modern comfort, refinement and quality standards expected by those seeking adventure around the world. Pacifico®: From on-site activations to digital content, fans will enjoy the event with the bold and adventurous vibe Pacifico represents as The Snow League's Official Beer. Additionally, in a joint effort with The Snow League, Pacifico will support fan engagement around the inaugural event with The Hideaway by Pacifico, a fan-facing evening event held in Aspen. The party will include a visit from White, live music, exclusive merch, Pacifico beer, and more discoveries (must be at least 21 years old and RSVP to attend). Hublot: Reinforcing their deep-rooted ties with Aspen, Hublot proudly steps in as the Official Watch and Timekeeper for the inaugural season of The Snow League. At the Aspen Snowmass event, Hublot will reveal their third collaborative timepiece dedicated to the bold spirit and lasting influence that defines the brand and inspiring destination of The Snow League's season 1 kick-off. Additionally, the luxury watch brand will participate in a celebratory evening at The Snow League Après Championship Party, taking place Saturday at the renowned Snow Lodge at the St. Regis in Aspen. Tiffany & Co.: The global luxury jeweler Tiffany & Co. will be the Official Trophy Provider. The Snow League will present the trophies to the winners of Snow League events over the course of the season, culminating in the presentation of a unique championship trophy awarded to The Snow League Season One Champions in Switzerland next spring. Launched in June 2024, The Snow League will feature the world's top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competitions, showcasing elite female and male athletes in snowboarding and freeskiing, will be broadcast in the United States on NBC Sports and Peacock. "We're thrilled to partner with such incredible companies as we launch this groundbreaking league in one of the world's most iconic winter destinations," said Omer Atesmen, CEO of The Snow League. "The support of this group of brands underscores the global appeal of elite snowboarding and freeskiing and highlights the shared values of innovation and fan engagement to drive new standards for athlete development and live entertainment in winter sports." The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution For more information, please visit and purchase tickets to the event here. About The Snow League Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $1.6 million prize purse, with athletes competing to earn points to determine the overall champions. The season kicks off at Buttermilk in Aspen Snowmass (March 7–8, 2025), then moves to Yunding Secret Garden, China (Dec. 4–6, 2025), where 16 of the world's top freeskiers will join the roster at the Beijing 2022 Olympic venue. The League returns to Aspen (Feb. 26–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned. The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution. Follow The Snow League on X, Instagram, Facebook and YouTube. About Marriott Bonvoy Marriott Bonvoy, Marriott International's global travel platform, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all- inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit To download the Marriott Bonvoy app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok. About INEOS AUTOMOTIVE In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing. In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster. INEOS Automotive is a subsidiary of INEOS ( a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn. To find out more about INEOS Automotive, visit About Pacifico® Pacifico Clara® is a golden lager with a crisp, refreshing flavor. As the story goes, Pacifico was founded in Mazatlán, Mexico in 1900, and first "imported" to the U.S. by Californian surfers who visited Baja, loved the beer and brought it back to share with other like-minded adventurers. Inspired by the surfers' find, Pacifico continues to fuel the thirst for discovery, because good things come to those who seek them out. Explore the story that's inspired countless others by visiting and About Hublot Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship's porthole (hublot in French). Thus, the Art of Fusion was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand's aesthetic and technical signature. This identity was strengthened in 2005 with the Big Bang, which attested to unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes. This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy 'Be First, Unique and Different.' Leading to further collections with innovative designs: Classic Fusion, Shaped Collections including Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic and King Gold, brightly-colored ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and high complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements). About Tiffany & Co. Tiffany & Co., founded in New York City in 1837 by Charles Lewis Tiffany, is a global luxury jeweler synonymous with elegance, innovative design, fine craftsmanship and creative excellence. With more than 300 retail stores worldwide and a workforce of more than 14,000 employees, Tiffany & Co. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories. Over 3,000 skilled artisans cut Tiffany diamonds and craft jewelry in the Company's own workshops, realizing the brand's commitment to superlative quality. Tiffany & Co. has a long-standing commitment to conducting its business responsibly, sustaining the natural environment, prioritizing diversity, equity and inclusion, and positively impacting the communities in which it operates. To learn more about Tiffany & Co. and its commitment to sustainability, please visit View source version on Contacts MEDIA CONTACTS media@ Jen PerosFamous Last Words PRjen@ Annie FastAlpine Coast Communicationsannie@ Ilana TaubGold Tree PRilana@

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