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Rakyat Post
30-05-2025
- Entertainment
- Rakyat Post
[Watch] Your Personal Oasis: Sony's Palm-Sized Solution To Malaysia's Heat
Subscribe to our FREE While Sony has long been our go-to brand for capturing memories on cameras, filling our rooms with crystal-clear TV displays, and providing the soundtrack to our lives through headphones, their latest innovation tackles something completely different: our eternal struggle with Malaysia's unforgiving heat. Enter the REON POCKET PRO, a personal cooling device that looks like it came straight out of a sci-fi movie, yet fits discreetly around your neck. Think of it as your personal air-conditioner, but one that you can wear without anyone noticing. It's fascinating to see Sony venture into personal comfort technology. We're used to seeing them dominate entertainment, but this shows they're thinking about our daily comfort in ways we didn't expect. The Reon Pocket was Smart Cooling Meets Smart Design: Comfort Without Compromise The device, launching in Malaysia this July at RM1,199, promises up to 34 hours of cooling relief – particularly appealing for those endless outdoor wedding functions or long commutes in our tropical weather. It's smart enough to adjust its cooling based on your body temperature and surroundings, much like your car's climate control, but for your body. What makes this second-generation device interesting is how it addresses real-world concerns. It's 50% quieter than its predecessor (because nobody wants to sound like they're carrying a mini-fan), and its subtle grey design means it won't clash with your work attire or weekend wear. Granted, while portable fans and cooling towels might set you back just RM20 to RM100, Sony's betting on those who want a more sophisticated solution to beat the heat. From Screens to Comfort: Sony's Climate Game-Changer The most intriguing part? The cooling area is now twice as large, with two cooling modules working together like a tag team to keep you comfortable. It's like having two air-conditioners instead of one, but in a package that fits in your palm. For Malaysians who've mastered the art of planning their day around avoiding the heat – ducking from one air-conditioned space to another – this could be a game-changer. Whether you're queuing for your favourite nasi lemak, waiting for the bus, or attending outdoor events, having your personal cooling system might change how you experience our tropical climate. While it might seem like an unexpected move from a company we associate more with entertainment systems, Sony's venture into personal cooling technology reflects a growing trend among tech companies to think beyond screens and speakers in improving our daily lives. The REON POCKET PRO might not play your favourite songs or take stunning photos, but in a country where 'it's too hot' is practically a national catchphrase, it might just become the most practical Sony device you own. READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Mid East Info
21-05-2025
- Business
- Mid East Info
Sony Announces High-end model of the REON POCKET series Wearable Cooling and Warming Device 'REON POCKET PRO'
Equipped with Dual Thermo Modules and newly developed heat dissipation fan, cooling and warming performance and operating time have been further improved Dubai, United Arab Emirates – 21 May 2025: Sony today announced the launch of the wearable cooling and warming device 'REON POCKET PRO'. This new addition of the REON POCKET series serves as the high-end model version and can be worn around the neck to cool or warm the body surface directly at the body contact area Set to deliver unprecedented performance, the REON POCKET series, now features two independent thermo-modules – DUAL thermo-modules for the first time in the series. Equipped with a newly developed heat-dissipating fan offering approximately double the airflow*1 of the previous model*2 and an enhanced heat-dissipation mechanism, the REON POCKET PRO delivers up to twice the cooling area*3, double the heat absorption capacity*4 and up to twice the operating time*5. In addition to the regions where the previous models were already sold, the latest model will be available in various countries across Asia, Europe, and the Middle East. Product Features: Equipped with dual thermo modules: A brand-new heat dissipation design for maximum cooling, twice the cooling area*3 up to twice the heat-absorbing performance*4 and up to twice the operating time*5: REON POCKET PRO is equipped with two independent thermo-modules (DUAL thermo-modules), increasing the cooling/warming area by approximately double compared to conventional models. The newly developed DUAL thermo-module operates alternatively at varying intensities to maintain consistent and powerful cooling. Combined with a redesigned heat dissipation fan and the dissipation mechanism doubling the airflow and improved heat absorption. With an upgraded battery, the REON POCKET PRO offers up to 34 hours*6 at COOL Level 1 setting a new standard for wearable comfort and endurance. New sensors, more personalized temperature experience all day long: The REON POCKET PRO introduces improved AUTO START/STOP functionality, which now more accurately detects device placement and user motion to automatically begin or end cooling and warming. Powered by multiple onboard sensors and a unique algorithm, the upgraded SMART COOL mode adapts in real time to the user's behavior, temperature and humidity. This evolution enables the device to deliver powerful cooling for up to 15 hours*7 Unobtrusive size, high quietness and operability, even in business settings: The new internal heat-dissipating structure ensures slim detail design ideal for business setting. It's light gray chassis color blends seamlessly with clothing ensuring minimal visual impact. Operating noise has been reduced by up to 50%*8 than that of conventional models. In addition, control buttons on the sides provides direct access to key functions such as switching between COOL and WARM modes or adjusting the levels in scenarios where a smartphone is not available. New body design and improved neckband pursuing wearing comfort: Thoughtfully redesigned for improved comfort and performance, the design has been improved with the cooling/warming area and angled at the base of the main unit to better conform to the natural shape of the body. The neckband sees increased flexibility thanks to a wider mechanical flexible tube surrounding the wire frame and the addition of a new silicone band extension at the tip of a band for a more secure and comfortable fit. Pricing and availability: The REON POCKET PRO will be available in selected countries in the Middle East from May 2025 with a suggested retail price of AED 799. Buy Online Sony REON Pocket Pro Wearable Smart Thermal Device in UAE – Sony World – UAE —- About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. About Sony Corporation: Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. —————————————————————————————————————– 1 Comparison of airflow with our measurement method. 2 REON POCKET 5 3 Comparison of the size of the cooling/warming area. 4 Average heat absorption during the first 60 minutes of operation at maximum cooling level when powered by rechargeable batteries. Subject to change depending on usage conditions and environment. 5 Comparison of operating time when powered by rechargeable batteries at COOL level 1. Subject to change depending on usage conditions and environment. 6 For continuous use, COOL mode pauses after 15 hours. 7 This is a rough estimate when used at rest in an indoor environment at 30°C (86°F) with the default settings. Duration varies depending on usage conditions and environment. 8 Compared with the conventional model RNP-5 and the noise value by our measurement method. Varies depending on usage conditions and environment.
