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RFF 2025 in Riyadh: Shaping Real Estate Future
RFF 2025 in Riyadh: Shaping Real Estate Future

Leaders

time30-01-2025

  • Business
  • Leaders

RFF 2025 in Riyadh: Shaping Real Estate Future

The Real Estate Future Forum 2025 (RFF 2025) concluded its events in Riyadh, after three days of active participation from more than 120 countries and 500 speakers from the public and private sectors. Under the sponsorship of the Saudi Real Estate General Authority (REGA), and in collaboration with the Ministry of Municipalities and Housing, the fourth edition of RFF was held under the theme 'Future for Humanity: Shaping Dreams into Reality.' The event saw the participation of prominent local and international economists, investors, decision-makers, and real estate experts. It witnessed the signing of several real estate agreements and deals. It also achieved a digital reach of over 400 million impressions, according to the Saudi Press Agency (SPA). Wide Participation in RFF 2025 Taking place from January 26-28, 2025, the RFF 2025 held more than 34 dialogue sessions and meetings on topics such as urban planning and design of healthy, environmentally, and socially sustainable residential communities; and the importance of harnessing property technology (proptech) in green buildings. Furthermore, the RFF 2025 showcased the achievements of the municipal and residential sector to build a more dynamic and prosperous real estate future. Saudi Arabia's Real Estate Sector The event also highlighted investment opportunities across the Kingdom's regions; the importance of integrating economic sectors to promote growth; and the need to adopt advanced proptech to unlock limitless future horizons. President Bill Clinton captivated #RFF2025 with powerful insights on resilience, collaboration, and shaping thriving communities. Be part of #RFF2026 🌐 — منتدى مستقبل العقار (@Reff_KSA) January 30, 2025 Speakers at RFF 2025 pointed to the rapid advancements in the Saudi real estate sector, including enabling investors, governing its procedures and digitalizing its operations. This has bolstered the sector and increased its attractiveness to local and international investments. Moreover, speakers said that RFF 2025 acts as a platform for real estate stakeholders from around the world. Saudi Urban Development In the light of this, the former US President, Bill Clinton, hailed Saudi Arabia's renaissance, particularly the urban development. Clinton attributed this advancement to the wise leadership of Saudi Arabia and its ambitious and loyal society, which seeks to promote a diversified and vibrant economy, whether through oil, renewable energy, or other sectors. The former US President also emphasized that the countries' success depends on cooperation and innovation, noting that blending modernity and history in Saudi Arabia's urban projects is a clear example of envisioning the future and turning it into reality. Short link : Post Views: 10

Clinton praises Saudi Arabia's Vision 2030 for unlocking human potential
Clinton praises Saudi Arabia's Vision 2030 for unlocking human potential

Arab News

time29-01-2025

  • Business
  • Arab News

Clinton praises Saudi Arabia's Vision 2030 for unlocking human potential

RIYADH: Former US President Bill Clinton praised Saudi Arabia's Vision 2030 initiatives on Wednesday, highlighting their role in creating new opportunities for individuals to realize their full potential. Speaking on the final day of the Real Estate Future Forum in a panel titled 'A President's Perspective: Bill Clinton at RFF 2025,' the 42nd president of the US lauded the Kingdom's efforts to unlock human potential and foster inclusive development. 'The things that Saudi Arabia is doing now will provide more opportunities for more people to live up to their fullest capacity, and I think this is important,' Clinton said. He emphasized the importance of Vision 2030 as a strategic framework for sustainable growth and encouraged other countries to take note. 'I think it (Vision 2030) is very important and it's worth investing in,' Clinton remarked, adding, 'I think that we, Americans, should come here and study this 2030 plan and ask ourselves what is our equivalent.' Clinton expressed a long-standing admiration for Saudi Arabia, stating, 'I've always felt drawn to this country.' He highlighted the development of human potential as a key driver of the future, adding, 'I think that the ability to develop human potential will determine the future.' Reflecting on his recent visit to Diriyah, a historic district undergoing significant transformation, the former president described the experience as remarkable. 'I visited Diriyah last night and I think it was breathtaking,' he said. Addressing the Saudi youth, Clinton underscored the value of career autonomy in a rapidly evolving job market, acknowledging the various opportunities the government offers to young Saudis. 'It's a gift to be able to decide what to do with your working hours,' he told the youth, reinforcing the importance of choice and purpose in their professional lives. Clinton's remarks at RFF 2025 reaffirmed his admiration for Saudi Arabia's ambitious Vision 2030, positioning the Kingdom as a model for economic diversification and social progress on the global stage. The event, which took place from Jan. 27, was themed 'Future for Humanity: Shaping Dreams into Reality.' Held at the Four Seasons Hotel in Riyadh, it brought together over 300 speakers from 85 countries to discuss the future of real estate. The forum served as a global hub for industry leaders, policymakers, and investors as Saudi Arabia moves forward with its vision for a diversified, innovation-driven economy.

Exclusive Interview: Ladun Real Estate Expands into Hospitality at RFF
Exclusive Interview: Ladun Real Estate Expands into Hospitality at RFF

Leaders

time29-01-2025

  • Business
  • Leaders

Exclusive Interview: Ladun Real Estate Expands into Hospitality at RFF

Mohammed Abdul-Latif Hajar, Director of Studies and Design at Ladun, emphasized the company's deep-rooted presence in Saudi Arabia's real estate sector. Speaking at the Real Estate Future Forum 2025, he highlighted Ladun's 50-year legacy in property development across multiple sectors. Diverse Real Estate Portfolio Ladun operates in three key sectors, focusing on affordable housing, raw land development, and real estate asset management. 'We engage in affordable housing projects in partnership with the National Housing Company and the Ministry of Housing,' Hajar said. 'Our largest projects, Jawharat Al-Rusaifah and Fenan in Makkah, include approximately 2,700 residential units.' The company is also active in raw land development. 'We developed Al-Aseeli suburb in Makkah, covering three million square meters, and Al-Rimal in Riyadh, spanning 500,000 square meters,' he explained. The third sector involves managing residential compounds, each containing around 70 to 80 villas. 'We expanded into comprehensive development, selling 22 fully finished villas last year,' he added. Hospitality Expansion with Cheval Ladun Living Ladun is entering the hospitality sector with Cheval Ladun Living, a luxury residential tower on King Fahd Road. 'This marks Cheval's debut in Saudi Arabia, introducing a five-star luxury serviced apartment concept,' Hajar revealed. The tower will house 124 premium units, offering one-, two-, and three-bedroom apartments. 'What sets this project apart is its spacious design, starting at 100 square meters for a one-bedroom unit,' he emphasized. 'Each unit is fully furnished with a complete kitchen, providing a permanent residence experience in an exclusive setting.' Ladun aims to complete the project by 2027, targeting long-term rentals. 'Every unit includes at least one balcony, enhancing quality of life and aligning with Saudi Vision 2030,' Hajar noted. Supporting Saudi Vision 2030 Ladun's hospitality expansion aligns with the Kingdom's vision for economic diversification and tourism growth. 'Our participation in RFF 2025 reaffirms our commitment to Saudi Arabia's development goals,' Hajar stated. 'With Expo 2030 and the FIFA World Cup 2034 approaching, we are preparing to expand this model nationwide.' Ladun continues contributing to Vision 2030's objectives, transitioning from affordable housing to tourism-driven developments. 'We have long supported Saudi Arabia's progress, and now we are entering hospitality to further enhance the nation's economic transformation,' Hajar concluded. Short link : Post Views: 18

Exclusive Interview: Al-Khalidi Unveils NHC's Milestones at RFF 2025
Exclusive Interview: Al-Khalidi Unveils NHC's Milestones at RFF 2025

Leaders

time29-01-2025

  • Business
  • Leaders

Exclusive Interview: Al-Khalidi Unveils NHC's Milestones at RFF 2025

Ahmed Al-Khalidi, representing the Saudi National Housing Company (NHC) under the Ministry of Municipalities and Housing, shared insights during the Real Estate Future Forum (RFF) 2025. 'We empower communities by providing land in northern, southern, and eastern regions,' he stated. 'Our Future Center delivers tailored government support and services to homeowners, ensuring accessibility based on client locations.' NHC's Strategic Role in Vision 2030 Al-Khalidi emphasized NHC's alignment with Saudi Arabia's Vision 2030. 'We aim to lead sustainable urbanization, fostering economic growth and social equity,' he said. The NHC recently signed SAR 30 billion in agreements at RFF 2025, including partnerships with KACST and industrial leaders to advance off-site construction technologies. RFF 2025: A Global Nexus for Real Estate Transformation Hosted at Riyadh's Four Seasons Hotel (January 27–29), RFF 2025 convened 300+ speakers from 85 nations, spotlighting the Middle East's $1 trillion real estate pipeline. Discussions centered on NEOM, Diriyah Gate, and sustainability-driven projects, aligning with Saudi Arabia's goal to build 1 million housing units by 2030. The forum highlighted green architecture, AI-driven property transactions, and 3D printing in construction. Benjamin Deschietere of BCG stressed, 'Sustainable design is no longer optional—it defines global standards'. NHC's Logistics City project in Khuzam, developed with CETC China, aims to optimize supply chains and reduce carbon footprints. Global Partnerships and Future Outlook RFF 2025 facilitated 50+ strategic agreements, surpassing 2024's SR100 billion deals. Al-Khalidi noted, 'Collaborations with entities like Saudi Media Academy will upskill our workforce, ensuring Vision 2030's success'. With global figures like Bill Clinton attending, the forum solidified Riyadh's role as a real estate innovation hub. Short link : Post Views: 46

World leaders to attend Saudi Real Estate Future Forum 2025 for industry-shaping discussions
World leaders to attend Saudi Real Estate Future Forum 2025 for industry-shaping discussions

Arab News

time26-01-2025

  • Business
  • Arab News

World leaders to attend Saudi Real Estate Future Forum 2025 for industry-shaping discussions

RIYADH: The Real Estate Future Forum is set to serve as a global hub for industry leaders, policymakers, and investors as Saudi Arabia transitions toward a diversified and innovation-driven economy. The event will be held from Jan. 27— 29 at the Four Seasons Hotel in Riyadh and will unite over 300 speakers from 85 countries to lead discussions on the direction of real estate. Under the theme 'Future for Humanity: Shaping Dreams into Reality,' RFF 2025 will focus on innovations, sustainability efforts, and investment strategies reshaping the global property market. This year's edition will also spotlight the Middle East's $1 trillion real estate pipeline, which is driving changes in urban development and creating new regional economic opportunities. Saudi Arabia at the forefront of real estate evolution The Kingdom's Vision 2030 reforms have positioned it as a leader in real estate development, combining innovation, sustainability, and economic growth. Forum participants will get an in-depth look at major projects, including NEOM, The Red Sea Project, and Diriyah Gate, with a focus on their economic impact and long-term sustainability. The discussions will provide insights into how these initiatives are influencing the broader real estate landscape. A $1 trillion opportunity for global transformation With the Middle East witnessing an unprecedented wave of urban expansion, the real estate sector is presented with both immense opportunities and critical responsibilities. This year's forum will highlight how key stakeholders can leverage digital transformation, sustainable construction, and strategic investments to build cities that are economically viable, environmentally responsible, and socially inclusive. Managing Director and Partner at Boston Consulting Group, underscored the urgency of sustainability in real estate development. 'The Middle East's $1 trillion real estate pipeline offers a once-in-a-generation opportunity to rethink how we design and build our communities,' Benjamin Deschietere told Arab News. He added: 'With buildings accounting for more than one third of global greenhouse gas emissions, decisions made today in the region's transformative mega-projects will impact generations and have the potential to influence global standards for decades.' Deschietere emphasized that sustainability in design, the use of greener materials, and advancements in construction and procurement practices are essential rather than optional. He suggested that cities built with these principles would be more resource-efficient, livable, and valuable in the long term. He also noted that developers who adopt these approaches would gain a significant competitive edge in the coming decades. A holistic approach to sustainability and innovation RFF 2025 will not only focus on environmental sustainability but also on social and economic resilience. With the Kingdom's target of developing 1 million new housing units, the forum will emphasize how sustainable urbanization can drive affordability, job creation, and social equity. Edoardo Geraci, managing director and partner at BCG, highlighted to Arab News the need for a paradigm shift: 'Traditional real estate has often prioritized growth over sustainability, but the future demands a more holistic approach.' He added that beyond reducing carbon emissions, sustainable development must also consider social outcomes, such as inclusivity, affordability, and job creation. 'Passive design principles and smart building technologies already enable a reduction of lifecycle carbon emissions by up to almost 40 percent, offering significant cost savings over time,' the expert said. Geraci noted that the Middle East has a distinct chance to demonstrate how well-planned urban development can improve quality of life, restore natural resources, and establish new standards for sustainable and resilient cities on a global scale. Key themes and sessions at RFF 2025 Key themes and sessions at RFF 2025 will encompass various topics, with over 30 high-level dialogue events and 25 in-depth workshops. Discussions on smart cities and digital transformation will explore the role of artificial intelligence and blockchain in real estate transactions and homeownership, innovations in smart buildings and urban infrastructure, and the impact of big data on market forecasting and investment strategies. Sustainable real estate and green building innovations will be another focal point, addressing the shift toward net-zero developments and green architecture, sustainable financing models for eco-friendly projects, and case studies from leading sustainable cities and giga-projects. Real estate investment and financing trends will be examined, with insights into alternative financing models for large-scale undertakings, the impact of global economic shifts on Middle Eastern real estate markets, and future trends in institutional investment and private sector involvement. The forum will also highlight the role of giga-projects in economic growth, offering perspectives from key players behind NEOM, The Red Sea Project, and Diriyah Gate while discussing how these developments are shaping tourism, hospitality, and urban living, as well as the intersection of real estate, entertainment, and sports infrastructure. RFF 2025 will provide a forward-looking perspective on integrating advanced technologies into the real estate sector. Panels will dive into emerging trends like virtual reality for property marketing, the role of the metaverse in digital real estate, and the use of robotics and 3D printing in construction. The implications of these technologies for efficiency, cost savings, and consumer experiences will be examined. Another focus will be community-centered urban planning. Sessions will address the importance of inclusivity and accessibility in development projects, exploring how innovative housing models and mixed-use initiatives can enhance quality of life and foster social and economic prosperity. Additionally, the forum will discuss sustainable procurement practices and supply chain transformation, offering insights into minimizing waste and achieving carbon neutrality in mega-projects. The three-day event is set to feature a distinguished lineup of speakers, including government officials, global investors, and media personalities who will provide valuable insights into industry-shaping trends. Notable speakers include Majid Al-Hogail, minister of municipalities and housing; Turki Bin Talal, governor of Asir Region and Saud Bin Talal, governor of Al-Ahsa as well as former US President Bill Clinton; international media influencer Piers Morgan; and global media commentator Tucker Carlson. With Saudi Arabia's Vision 2030 strongly emphasizing tourism and lifestyle projects, discussions will explore how cultural preservation and modern innovation coexist in urban developments. Key sessions will delve into the design of projects such as New Murabba and Trojena in NEOM, examining how these ventures are redefining the Kingdom's global image while fostering sustainable growth. Additionally, insights into the transformative impact of major sporting and entertainment events on real estate demand and city planning will highlight the sector's potential to drive broader socio-economic change. A platform for transformative deals and partnerships The 2024 edition of RFF saw over 50 agreements worth SR100 billion ($26.6 billion) signed, driving investment in key real estate projects. The 2025 forum is expected to eclipse those numbers, offering an even greater platform for deal-making, policy announcements, and strategic partnerships. A Glimpse into the Future The Kingdom's real estate sector is on the cusp of a technological and financial revolution driven by digital transformation, sustainable design, and forward-thinking policies. As Vision 2030 continues to guide the nation toward an economically diversified and innovation-driven future, RFF 2025 will serve as a platform for international investors, developers, and policymakers looking to tap into the region's potential. RFF 2025 will offer various opportunities for networking, collaboration, and sharing insights, making it a key event in the ongoing development of the global real estate industry.

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