Latest news with #RITZCrackers
Associated Press
07-02-2025
- Entertainment
- Associated Press
RITZ Welcomes Fans to the RITZ Salty Club in Its Debut Big Game Spot
In the commercial, comedic duo and IRL friends Michael Shannon and Aubrey Plaza unleash their salty sides — and get a surprise visit from RITZ superfan Bad Bunny. EAST HANOVER, N.J., Feb. 7, 2025 /PRNewswire/ -- As America's favorite cracker1, RITZ has cemented itself as a game day staple for over 90 years. In recent years, RITZ has continued to show up in unexpected and innovative ways, making the iconic cracker one of the fastest-growing salty snack brands2. Today, RITZ is serving up its first-ever Big Game commercial tapping into its saltiness — both literally and figuratively. After confirming its Big Game debut in December, the salty snack brand invites fans to the 'RITZ Salty Club,' a lounge located in Utah's salt flats that hosts some of the saltiest personalities out there. The 30-second spot, expected to air during the first quarter, was shot in New York on November 20, 2024. 'The Big Game offers a unique opportunity to catapult a brand to new heights,' said Tanya Berman, Mondelēz Senior Vice President Biscuit. 'We're showing up like never before, bringing a lighthearted approach to the biggest stage, which we hope will get snackers across the country buzzing about RITZ.' At RITZ, salty isn't just a flavor. It represents the bold, fun, and lovable side of the brand that brings everyone together – especially on game day. In the spot, Aubrey Plaza and Michael Shannon share witty banter about their famously salty personas and, of course, the deliciously salted, buttery goodness of RITZ Crackers. As they exchange quips, the celeb duo encounters their 'salty brethren,' including a disinterested teen glued to her phone and a resentful toll booth operator. Sprinkled among the RITZ Salty Club members are salt-inspired Easter eggs, like a 'NO SMILING ALLOWED' sign, a RITZ-shaped ice sculpture, and glowing salt lamps. In an unexpected twist for all, global music phenomenon and lifelong RITZ fan Bad Bunny appears, happily snacking on his favorite cracker and enthusiastically exclaiming, 'I love them!' — causing Plaza and Shannon to playfully reprimand him for exhibiting behavior that doesn't align with the RITZ Salty Club's rules. Following some hesitation, Plaza and Shannon learn that Bad Bunny has a salty side after all, and they come together to agree on one thing: the great taste of RITZ crackers brings everyone together, even the saltiest. The spot was created by The Martin Agency, Gifted Youth, and PXP, and was directed by Jake Szymanski, who is no stranger to bringing tongue-in-cheek comedy to Big Game ads. The team's unexpected approach ushers RITZ into a new era of creativity and cultural relevance while staying true to its roots as the snack that gathers people around the table. For more information, visit RITZ at and follow RITZ® on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial or on Instagram @RITZcrackers to be among the first to know about future brand news. Fans can also watch the extended version of the 'RITZ Salty Club' commercial on the RITZ Crackers YouTube channel. 1 Nielsen Connect xAOC+C L52W/E 11/17/24 2 Nielsen xAOC+C 52 w.e. 10/12/24
Yahoo
05-02-2025
- Business
- Yahoo
Mondelēz Teams Up with Inter Miami CF to Kick Off a Season of Soccer and Snacking
A multi-year partnership celebrating South Florida's local communities and soccer's most passionate fans. EAST HANOVER, N.J. and MIAMI, Feb. 5, 2025 /PRNewswire/ -- Mondelēz, the maker of beloved snacks like RITZ Crackers, OREO Cookies, and Chips Ahoy! Cookies, is thrilled to announce its partnership with Inter Miami CF as the club's official snacking partner. Commencing in the 2025 season and rooted in their shared values of community, connection, and celebration, this partnership is about much more than just snacks – it's about championing memorable sporting moments together. Mondelēz and Inter Miami's new partnership recognizes the vibrant culture of Miami and will delight snack lovers and Inter Miami fans across the region with exclusive opportunities to score once-in-a-lifetime experiences and much more all season long. As part of this commitment, Mondelēz brands will utilize valuable partnership assets such as player appearances, tickets, and resources to support local businesses by amplifying their voices to Southern Florida and beyond. To kick off the collaboration, the RITZ Brand will team up with the Moramarco family and Upright City FC, a non-profit organization who hosts a multitude of soccer programs that connect generations and surprise members of the local community. As part of the support, participants and their families will be invited to enjoy the excitement of Inter Miami matches all season long, courtesy of RITZ. This heartfelt gesture embodies the partnership's dedication to promoting a sense of belonging. "We're thrilled to kick off our partnership with Inter Miami CF, joining forces with a dynamic team to create unforgettable experiences and celebrate the energy of this incredible community. For decades, Mondelēz products have been at the heart of family gatherings and game-day traditions. Through this partnership, we're excited to welcome in a new generation of soccer and snack fans, while making a real difference in how they experience their game days" said Tanya Berman, SVP Biscuits. Inter Miami supporters can discover more of their favorite snack brands' during match day at Chase Stadium and in the surrounding areas. Fans can engage in unique in-store events and exclusive snack experiences, and even enjoy the latest innovations from participating brands at games. "At Inter Miami, we pride ourselves on building partnerships that celebrate our vibrant community and enrich the fan experience," said Euan Warren, Inter Miami CF Vice President of Partnerships. "Teaming up with Mondelēz allows us to bring moments of joy both on and off the pitch. Together, we're creating opportunities for fans to connect, celebrate, and make lasting memories with their favorite snacks and favorite team." Be sure to follow @ritzcracker, @OREO, @chipsahoy, and @intermiamicf on social for exciting new updates on their work together. About Mondelēz InternationalMondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on X at About Inter Miami CFClub International de Fútbol Miami, known as Inter Miami CF, is an American professional sports team in its sixth season in Major League Soccer. Inter Miami plays and trains at its 34-acre centralized facility, which includes Chase Stadium, a 50,000-square-foot training center and seven fields in Fort Lauderdale, Florida. In addition to the MLS team, the Club fields MLS NEXT Pro team Inter Miami CF II and has a youth Academy for ages U-12 to U-19. Inter Miami CF Main Partners include: Royal Caribbean, Fracht Group, JPMorgan Chase, Polkadot, Baptist Health, Florida Blue. Please visit for more information. Media ContactsWeber Shandwick RITZ Teamwswnycritz@ Inter Miami CFPaola Garcia; View original content to download multimedia: SOURCE Mondelēz International Sign in to access your portfolio
