4 days ago
- Business
- New Straits Times
Malaysia, Kuala Lumpur rise in ICCA global rankings
KUALA LUMPUR: Malaysia and Kuala Lumpur have strengthened their global standing in the International Congress and Convention Association (ICCA) 2024 Country & City Rankings, reaffirming their position as premier destinations for international business events.
The country hosted 129 international association meetings last year, moving up two spots to 31st in the global country rankings and holding firm at 9th place in the Asia Pacific, remaining within the region's Top 10.
Kuala Lumpur also made impressive gains, jumping six places to 26th in the World City Rankings.
"Malaysia and Kuala Lumpur's growing reputation reflects their compelling value proposition," said Kuala Lumpur Convention Centre's (the Centre) general manager John Burke.
With Kuala Lumpur International Airport served by 79 airlines and visa-free access for 175 countries, Malaysia provides the great connectivity that global business events demand, he said in a statement.
"On top of that, we have a mature supply chain aligned with global standards, wide English proficiency and a favourable exchange rate. Combined with its rich cultural heritage and natural assets, Malaysia is a competitive choice."
According to the Malaysia Convention & Exhibition Bureau (MyCEB), business events are projected to contribute RM42.12 billion to the economy by 2030 and attract 5.9 million delegates. These events are expected to drive trade, boost tourism, and support job creation.
The Centre was a key venue last year, hosting many of the city's 78 international association events.
Owned by KLCC (Holdings) Sdn Bhd, a Petroliam Nasional Bhd subsidiary, the Centre is located beneath the Petronas Twin Towers in the KLCC precinct. It offers 34,000 sqm of flexible, purpose-built space with integrated facilities.
Burke noted that with sustainability becoming a growing priority in global events, responsible and long-term growth will be vital.
