2 days ago
- Business
- New Straits Times
Hafizuddin: Future-proof homes in demand as buyers look beyond aesthetics
KUALA LUMPUR: Analysts expect continued demand for premium landed homes, particularly within growth corridors like Cyberjaya in the Greater Klang Valley, as homebuyers increasingly prioritise space, privacy, and lifestyle-oriented amenities.
"With interest rates stabilising and consumer confidence on the rise, the outlook for upscale landed developments remains optimistic heading into the second half of 2025," said one market analyst.
Reflecting this sentiment, UEM Sunrise Bhd reported a strong response during the first day of its sales preview for Allegro, a premium freehold landed development within the company's Symphony Hills township in Cyberjaya.
The preview, held on May 31, saw 23 out of 68 semi-detached villas taken up, representing a 34 per cent take-up rate and generating RM46.8 million in sales. This marks a robust start toward the development's total gross development value (GDV) of RM142 million.
The performance of Allegro underscores a resilient appetite for high-quality, landed homes in gated, low-density communities, especially those integrated with lifestyle infrastructure.
Demand is being driven by rising household affluence, a growing preference for multi-generational living, and a shift toward future-proof, wellness-centric homes in the post-pandemic landscape.
"This encouraging response reflects a growing demand for premium homes in established, lifestyle-driven townships like Symphony Hills. Today's buyers are more discerning," said Hafizuddin Sulaiman, officer-in-charge and chief financial officer of UEM Sunrise.
"They seek homes that go beyond aesthetics to offer future-proof spaces, multigenerational comfort and a deeper connection to nature."
Allegro comprises 68 low-density, gated villas, with generous built-ups ranging from 2,866 to 5,115 sq ft. Each unit is thoughtfully designed for extended families, featuring resort-style bathrooms, EV-ready car porches, and private lifts in selected homes.
Slated for completion in 2027, Allegro forms part of UEM Sunrise's ongoing initiative to revitalise the 98-acre Symphony Hills township, first launched in 2011.
As part of this revitalisation, UEM Sunrise will reopen the Opera House clubhouse this month with upgraded lifestyle amenities including a swimming pool, poolside café, mini mart, gymnasium, pickleball courts, and a multipurpose hall.
