28-04-2025
- Business
- New Straits Times
LBS Bina's 'Makan Angin Lokal' campaign achieves RM537mil in bookings
KUALA LUMPUR: LBS Bina Group Bhd, a prominent property developer with a strong commitment to people-first values, recently celebrated the success of its 'Makan Angin Lokal with LBS' campaign, which achieved a remarkable RM537 million in total bookings.
Running from October 1 to December 31, 2024, the campaign was designed to reward buyers who completed their sale and purchase agreements and loan agreements and met all the necessary campaign requirements.
The bookings were largely driven by demand in key hotspots like Selangor (Cybersouth, Seri Kembangan, Puchong) and Johor (Molek), with a significant portion of interest coming from first-time homebuyers, further reinforcing LBS's reputation for offering value-driven, highly sought-after developments.
A total of 19 projects nationwide, including flagship developments like KITA @ Cybersouth, D'Island Residence, Prestige Residence, Centrum Iris, and Bayu Hills, participated in the campaign, showcasing LBS's strong market presence across Malaysia.
As part of the rewards, LBS unveiled its grand prize winners, who collectively received hotel vouchers worth up to RM250,000. Winners can redeem these exclusive vouchers at premier hotels in Selangor, Kuala Lumpur, Pahang, Penang, and Johor — offering them the perfect opportunity to enjoy memorable local vacations.
The campaign culminated in a vibrant grand finale at the Raya KITA Fest, hosted at the LBS Discovery Gallery at KITA @ Cybersouth. The highlight of the day was the prize presentation ceremony, where LBS executive director Datuk Cynthia Lim personally handed over mock cheques to the jubilant winners.
The highlight of the event was the official prize presentation ceremony, where I personally handed over mock cheques to the lucky winners.
"This campaign is our way of expressing heartfelt appreciation to our customers while spreading joy and excitement throughout the LBS community," Datuk Cynthia Lim, executive director of LBS, said.
"As a developer deeply rooted in community values, we take great pride in adding festive cheer for our esteemed customers and the broader LBS family," she said in a statement.
This initiative also aligns with the developer's Three-Year 8 x 8 Strategy, particularly its focus on delivering an exceptional customer experience — ensuring that every interaction is personalised, seamless, and meaningful, Lim added.
In line with the Malaysian government's push to promote domestic tourism, LBS's rewards aim to encourage homeowners to explore Malaysia's rich heritage while appreciating their trust and support.
"We hope these rewards inspire homeowners to explore the richness of Malaysia's heritage while serving as a token of our appreciation for their trust and support."
The festive event attracted over 200 guests, including LBS Perks & Plusses partners, campaign winners, potential buyers, and local community members.
The celebration was filled with festive spirit, unity, and joy, highlighted by a free concert featuring popular local artists Naim Daniel, Iman Troye, and Zarul Umbrella, all brought together by LBS in a special Hari Raya celebration.
To further elevate the experience, LBS's trusted partners — EON, Watsons, HWC Coffee, and Coway — added to the excitement with interactive booths and activities, ensuring a dynamic and engaging experience for everyone.
