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Miraggio raises $6.5 million in funding round from RPSG Capital Ventures, others
Miraggio raises $6.5 million in funding round from RPSG Capital Ventures, others

Fashion Network

time21-05-2025

  • Business
  • Fashion Network

Miraggio raises $6.5 million in funding round from RPSG Capital Ventures, others

Miraggio, a direct-to-consumer fashion handbag and accessories brand has raised Rs 55 crore ($6.5 million) in a funding round led by RPSG Capital Ventures and Client Associates Alternate Fund, with participation from Prath Ventures. The company will utilise the funds to fuel its next phase of growth which includes diversification of product portfolio, retail expansion, and boosting supply chain. It plans to launch around 500 new products over the next 18 months and build a stronger supply chain operation across Asia with sourcing from multiple countries. Commenting on the funding, Mohit Jain, founder CEO of Miraggio in a statement said, 'This funding marks a pivotal moment for us as we accelerate our journey toward becoming an omnichannel fashion handbag and accessories brand. With a sharper focus on delivering elevated retail experiences, expanding our product portfolio, and building deeper connections with customers across India, we're excited to shape the next chapter of Miraggio's growth story.' Abhishek Goenka, managing partner at RPSG Capital Ventures added, 'Miraggio is rapidly emerging as a defining force in India's fashion accessories space. In a highly fragmented and dynamic market, Miraggio stands apart in its ability to offer exceptional value for money, seamlessly combining aspirational design, quality, and experience with premium affordable pricing, making it especially relevant to India's new-age consumers.' Founded in 2020, Miraggio retails from its direct-to-customer e-commerce store and multi-brand online marketplaces including Myntra, Nykaa Fashion, Flipkart, among others.

Fashion Brand Miraggio Secures USD 6.5 Mn to Open 20 Stores, Launch 500+ New Products
Fashion Brand Miraggio Secures USD 6.5 Mn to Open 20 Stores, Launch 500+ New Products

Entrepreneur

time20-05-2025

  • Business
  • Entrepreneur

Fashion Brand Miraggio Secures USD 6.5 Mn to Open 20 Stores, Launch 500+ New Products

Miraggio plans to open 15 to 20 offline stores across India over the next two years and introduce more than 500 new products within 18 months. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Delhi-based fashion handbag and accessories brand Miraggio has raised USD 6.5 million (INR 55 crore) in a funding round led by RPSG Capital Ventures and Client Associates Alternate Fund, with participation from Prath Ventures. This round follows an earlier USD 1.2 million raised in 2023, bringing Miraggio's total funding to USD 7.7 million. The fresh capital will be deployed to accelerate retail expansion, enhance brand development, upgrade technology, and grow the team. Miraggio plans to open 15 to 20 offline stores across India over the next two years and introduce more than 500 new products within 18 months. These additions will include laptop bags, backpacks, mini bags, clutches, and small leather goods, broadening the brand's appeal. Founded in 2019 by Mohit Jain, Miraggio is redefining accessible luxury in the fashion accessories space. The brand combines cutting-edge design, quality craftsmanship, and a keen understanding of contemporary women's style. It has won the loyalty of over 700,000 customers and rapidly established itself in a competitive market. Mohit Jain, Founder and CEO of Miraggio, said, "We are thrilled to welcome our new investors on board and truly value their belief in Miraggio's long-term vision. This funding marks a pivotal moment for us as we accelerate our journey toward becoming an omnichannel fashion handbag and accessories brand. With a sharper focus on delivering elevated retail experiences, expanding our product portfolio, and building deeper connections with customers across India, we're excited to shape the next chapter of Miraggio's growth story." Abhishek Goenka, Managing Partner at RPSG Capital Ventures, stated, "Miraggio stands apart in its ability to offer exceptional value for money, combining aspirational design, quality, and experience with premium affordable pricing, making it highly relevant to India's new-age consumers." Shivam Diwan, Executive Director at Client Associates Alternate Fund, added, "Miraggio's commitment to innovation positions them well to reshape the handbag and accessories industry in India."

Miraggio raises Rs 55 cr to fuel retail, product expansion
Miraggio raises Rs 55 cr to fuel retail, product expansion

Business Mayor

time20-05-2025

  • Business
  • Business Mayor

Miraggio raises Rs 55 cr to fuel retail, product expansion

Mohit Jain, Founder & CEO, Miraggio New Delhi: Fashion handbag and accessories brand Miraggio has raised Rs 55 crore in Series A funding, said Mohit Jain, founder and CEO, Miraggio, in a chat with ETRetail. The round, which comes 14 months after its pre-series A raise of Rs 10 crore, is aimed at fuelling the company's next phase of growth, including retail expansion, product category extensions, and tech-led consumer experiences. The round was led by RPSG Capital Ventures and Client Associates Alternate Fund, with participation from Prath Ventures. Speaking about the timing of the fundraise, Jain said, 'Post our first fundraise, which was of 10 crore rupees, 14 months back, we as a brand have seen more than 3x growth. That capital push has really helped us grow the brand exponentially. Now for our next phase of growth, and to take this brand to next level, this fundraising of 55 crore rupees was required to expand to retail.' The brand is now planning to open 15 to 20 experiential stores in the next two years, expanding further to 40 to 50 stores over the next four to five years across tier-1 and tier-2 cities. In addition to offline presence, the company will channel the capital into new product lines and personalisation. 'We had a successful launch of laptop bags in March. We are looking forward to launching backpacks, clutches and some other accessories this year,' Jain added. Miraggio is also looking to bolster its team strength and tech capabilities. Currently, the company operates with over 65 employees at its head office and about 40–45 in its warehouse. Miraggio, which was founded in 2019, has seen steady growth and is now aiming to close FY26 with revenue of over Rs 200 crore, up from Rs 110 crore in FY25. READ SOURCE

Miraggio raises Rs 55 cr to fuel retail, product expansion
Miraggio raises Rs 55 cr to fuel retail, product expansion

Time of India

time20-05-2025

  • Business
  • Time of India

Miraggio raises Rs 55 cr to fuel retail, product expansion

New Delhi: Fashion handbag and accessories brand Miraggio has raised Rs 55 crore in Series A funding , said Mohit Jain, founder and CEO, Miraggio, in a chat with ETRetail. The round, which comes 14 months after its pre-series A raise of Rs 10 crore, is aimed at fuelling the company's next phase of growth, including retail expansion , product category extensions, and tech-led consumer experiences. The round was led by RPSG Capital Ventures and Client Associates Alternate Fund, with participation from Prath Ventures. Speaking about the timing of the fundraise, Jain said, "Post our first fundraise, which was of 10 crore rupees, 14 months back, we as a brand have seen more than 3x growth. That capital push has really helped us grow the brand exponentially. Now for our next phase of growth, and to take this brand to next level, this fundraising of 55 crore rupees was required to expand to retail.' The brand is now planning to open 15 to 20 experiential stores in the next two years, expanding further to 40 to 50 stores over the next four to five years across tier-1 and tier-2 cities. In addition to offline presence, the company will channel the capital into new product lines and personalisation. 'We had a successful launch of laptop bags in March. We are looking forward to launching backpacks, clutches and some other accessories this year,' Jain added. Miraggio is also looking to bolster its team strength and tech capabilities. Currently, the company operates with over 65 employees at its head office and about 40–45 in its warehouse. Miraggio, which was founded in 2019, has seen steady growth and is now aiming to close FY26 with revenue of over Rs 200 crore, up from Rs 110 crore in FY25.

Miraggio raises $6.5 million in round led by RPSG Capital, Client Associates Alternate Fund
Miraggio raises $6.5 million in round led by RPSG Capital, Client Associates Alternate Fund

Economic Times

time20-05-2025

  • Business
  • Economic Times

Miraggio raises $6.5 million in round led by RPSG Capital, Client Associates Alternate Fund

ETtech Mohit Jain, founder and CEO, Miraggio Fashion handbag and accessories brand Miraggio has raised $6.5 million (Rs 55 crore) in a funding round led by early-stage consumer venture capital fund RPSG Capital Ventures and Client Associates Alternate Fund. The round also saw participation from Prath Ventures. The funds will be used for retail expansion, brand building, enhancing technology integration, and growing the team.'There was a significant gap in the Indian market that we are trying to fill — offering luxury or premium-quality products with a premium brand experience at an affordable price point. A large part of this capital raise will go towards setting up offline stores. We will be launching our own brand stores,' founder and chief executive Mohit Jain told ET. The startup plans to open about 15 to 20 stores over the next two years. Founded in 2019, the Delhi-based company is aiming to introduce over 500 new products over the next 18 months and expand into other handbag and accessory categories. These will include laptop bags, backpacks, mini bags and clutches as well as small leather goods. 'Later, in time, we might get into other fashion accessories as well,' said Jain. Miraggio ended FY25 with a gross merchandise value (GMV) of over Rs 110 crore and is now targeting more than Rs 200 crore. Currently, around 25% of its sales come from its own website, while the remaining 75% is driven by online marketplaces. The brand has fulfiled over one million orders to date. 'Our target audience primarily consists of women aged 18 to 35 from tier I, tier II, and tier III cities. They are social media savvy, digitally influenced, self-image conscious, and fashion oriented,' Jain said. 'Today, with widespread internet access and deep digital penetration, I think desire is no longer limited to just tier I cities. There is a significant market opportunity in tier II and tier III cities as well,' he added. It last raised $1.2 million in 2023. The startup has raised $7.7 million in total. Commenting on the investment, Abhishek Goenka, managing partner, RPSG Capital Ventures, said, 'In a highly fragmented and dynamic market, Miraggio stands apart in its ability to offer exceptional value for money, seamlessly combining aspirational design, quality, and experience with premium affordable pricing, making it especially relevant to India's new-age consumers.''We're excited to be a part of their journey, as we believe they have the potential to reshape the handbag and accessories industry in India,' said Shivam Diwan, executive director, Client Associates Alternate Fund.

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