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Business Wire
2 days ago
- Business
- Business Wire
PurpleLab® and Comscore Partner to Deliver 'Off-the-Shelf' Healthcare Predictive Audiences in The Trade Desk
WAYNE, Pa.--(BUSINESS WIRE)-- PurpleLab®, a leading provider of real-world healthcare claims data in the US, and Comscore, a global leader in measuring and analyzing consumer behavior, today announced a strategic partnership to make PurpleLab's robust healthcare targeting segments available as ID-free Predictive Audiences directly on The Trade Desk's Contextual Marketplace. The partnership addresses the changes to state privacy regulations impacting the pharma advertising industry and provides an ID-free targeting solution to effectively target healthcare audiences. By combining PurpleLab's extensive 330+ million de-identified claims data with Proximic by Comscore's powerful AI contextual intelligence, the new ID-free Predictive Audiences offer advertisers a privacy-minded, scalable, and more precise way to reach their ideal healthcare consumers. "We are excited to partner with Comscore to bring our rich healthcare audiences to The Trade Desk in such an accessible way," said Scott Ronay, VP, Sales, Advertising Solutions at PurpleLab. "This collaboration allows advertisers to contextually target valuable health audiences, all while enabling a high level of privacy features. The 'off-the-shelf' availability on the Trade Desk's Contextual Marketplace significantly streamlines the activation process, allowing our clients to easily reach their preferred contextual healthcare audience across desktop, mobile, CTV, and audio." Through this collaboration, PurpleLab health data is translated into privacy-by-design, ID-free audience segments that can be targeted programmatically across all 50 states. This assists brands to more confidently reach health-focused consumers at scale, without compromising compliance or coverage. 'Advertisers need innovative solutions that deliver both reach and accuracy without relying on personal identifiers. Our partnership with PurpleLab is a testament to our commitment to providing future-proof targeting capabilities,' said Rachel Gantz, Managing Director of Proximic by Comscore. "By leveraging Comscore's currency-grade data and AI, we are extending the reach of PurpleLab's valuable ID-based audiences, offering advertisers increased scale and preserving the targeting accuracy they've come to expect." The new PurpleLab x Comscore Predictive Audiences are now available 'off-the-shelf' in The Trade Desk's Contextual Marketplace. About PurpleLab®: PurpleLab® is a healthcare analytics company dedicated to driving value-driven innovation across the healthcare continuum. Its no-code analytics platform, HealthNexus™, empowers life sciences, payers, providers, advertisers, and other healthcare stakeholders to develop real-world evidence (RWE), demonstrating the effectiveness of novel therapeutics or clinical strategies in saving lives and reducing costs. As one of the few CMS Qualified Entities, PurpleLab has access to Medicare claims data under Parts A, B, and D, enabling the evaluation of provider performance. The company is also a member of the Network Advertising Initiative (NAI), adhering to the highest standards for responsible data collection and usage in digital advertising. Additionally, PurpleLab holds HiTRUST certification, meeting the rigorous security and privacy requirements essential in healthcare data management. For more information, visit About Comscore Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Yahoo
4 days ago
- Business
- Yahoo
Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curated Deals across PubMatic's platform
New collaboration combines Comscore's trusted inventory rankings with Adelaide's attention metrics, enabling advertisers to drive higher engagement and maximize campaign impact RESTON, Va., June 10, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide's attention-based metric in PubMatic's premium sell-side supply including many of the top CTV publishers. Adelaide is a leader in attention-based media measurement and PubMatic is a leading technology platform that enables publishers to manage and monetize their digital advertising inventory programmatically. This collaboration enables media buyers to reach top-quality inventory certified by Comscore, with placements strategically optimized through Adelaide's attention-based metrics. By integrating these insights into a seamless programmatic solution across PubMatic's premium inventory, advertisers can help ensure their campaigns appear in placements that drive the highest engagement and impact—maximizing business outcomes. 'At Comscore, we are committed to providing media buyers with the tools they need to drive performance and transparency in programmatic advertising,' said Rachel Gantz, Managing Director, Proximic by Comscore. 'This integration aligns with Comscore's mission to unify disparate parts of the ad ecosystem, bringing together trusted Comscore data solutions with key industry partners to enable advertisers to activate campaigns with confidence and drive outcomes that matter.' A first-of-its-kind programmatic curation solution, Comscore-Certified Deal IDs unifies two of Comscore's flagship solutions – marrying its industry-leading content measurement with its Proximic programmatic targeting capabilities. 'Combining Adelaide's media quality metric, AU, with Comscore's trusted independent inventory quality signals in PubMatic makes targeting premium inventory easy for media buyers,' said Marc Guldimann, CEO and co-founder at Adelaide. 'With this partnership, advertisers can seamlessly activate programmatic campaigns with confidence that they're getting the best value for their media investment.' 'By enabling Comscore-Certified Deal IDs in our SSP, we are expanding opportunities for advertisers to buy high-quality inventory with enhanced transparency and efficiency,' said Howard Luks, VP of Audience Solutions at PubMatic. 'This initiative is part of PubMatic's vision to develop the technology, infrastructure and partnerships that power a performant open internet. Through programmatic advertising with data-driven curation, we are committed to creating a more transparent, efficient and impactful digital ecosystem. We're excited to partner with Comscore and Adelaide to empower media buyers with the data they need to maximize their ad spend.' With this latest integration, Comscore continues solidifying its role as an independent, third-party authority in inventory quality measurement, providing advertisers the tools to maximize media effectiveness across the programmatic ecosystem. About ComscoreComscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement. Media Contact:Marie ScoutasComscorepress@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
