Latest news with #RahasyaFragrances
Straits Times
22-05-2025
- Entertainment
- Straits Times
Scented in S'pore: 3 local niche perfume brands redefining Asian fragrance
(Clockwise from left) Maison de L'Asie founder Elizabeth Liau; founders of Rahasya Fragrances Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru; and Scent Journer founder Joyce Lian. PHOTOS: MAISON DE L'ASIE, MARK CHEONG, NG SOR LUAN SINGAPORE – A new generation of Singapore-born niche perfume brands is redefining what Asian fragrance looks –and smells – like in the increasingly saturated world of scent. The one thing they have in common? Turning up their noses at mass-appeal scents, to prioritise artistry over profits. The Straits Times sniffs out three of them. Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times
22-05-2025
- Entertainment
- Straits Times
Scented in Singapore: 3 S'pore niche perfume brands are redefining what Asian fragrance smells like
(Clockwise from left) Maison de L'Asie founder Elizabeth Liau; founders of Rahasya Fragrances Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru; and Scent Journer founder Joyce Lian. PHOTOS: MAISON DE L'ASIE, MARK CHEONG, NG SOR LUAN SINGAPORE – A new generation of Singapore-born niche perfume brands is redefining what Asian fragrance looks –and smells – like in the increasingly saturated world of scent. The one thing they have in common? Turning up their noses at mass-appeal scents, to prioritise artistry over profits. The Straits Times meets three worth sniffing out. Join ST's Telegram channel and get the latest breaking news delivered to you.
Straits Times
22-05-2025
- Business
- Straits Times
Scented in Singapore: Rahasya tells the story of modern India through fragrance, minus the jasmine
Rahasya Fragrances founders (from left) Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru ditched their corporate careers to start the niche perfume brand in January 2024, with scents inspired by modern India. ST PHOTO: NG SOR LUAN SINGAPORE – What do three men who used to work in tech, management consulting and finance know about perfume? Plenty, it seems. The scents ($168 for 50ml) from Rahasya Fragrances ( are elegant yet complex, with backstories rich in heart and history. Join ST's Telegram channel and get the latest breaking news delivered to you.
