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Hans India
08-05-2025
- Business
- Hans India
Malls, High Streets Compete as Entertainment Preferences Shift
India's retail entertainment ecosystem is undergoing a significant transformation, with malls, high streets, and standalone experience centers rapidly adapting to evolving consumer demands, according to the newly launched Retail Level-up – The Entertainment Edition report by CBRE South Asia Pvt. Ltd. in partnership with Invest India. The CBRE & Invest India Retail Entertainment Survey 2024-25 blends stakeholder interviews and survey responses from key players, including developers, theme park operators, and family entertainment centre (FEC) providers, offering insights into consumer preferences and sector growth. As per the findings, interactive formats such as bowling alleys, rock climbing, escape rooms, and arcade gaming are drawing higher footfall compared to traditional passive formats like museums or theatrical performances. Among the most frequented options, amusement parks and bowling alleys continue to dominate due to their broader accessibility and deeper market penetration. Child-focused zones, including indoor playgrounds and gaming arcades, are witnessing an uptick in demand, driven by families seeking regular and cost-effective leisure options. Roughly 90 per cent of surveyed individuals expressed willingness to allocate up to Rs 4,000 monthly toward leisure and entertainment experiences, with the Rs 1,000–Rs 2,000 range cited as the most common spend. Respondents from younger age groups particularly favored affordable yet engaging experiences, indicating the need for pricing strategies that balance cost with entertainment value. Additionally, 65 per cent of those surveyed preferred either pure-play entertainment or entertainment paired with food and beverage offerings. Regular participation patterns showed that around 29 per cent engaged in entertainment activities once every three to four months, with stand-up comedy, game arcades, and children's play zones among the top selections. While malls maintain their stronghold in the entertainment landscape, 35 per cent of Gen Z respondents revealed a preference for high streets, and 31 per cent favored standalone centres, pointing to a shift in venue preferences based on convenience and novelty. This evolution suggests a diversifying ecosystem that's no longer reliant solely on traditional mall formats. Anshuman Magazine, Chairman & CEO of CBRE for India, South-East Asia, Middle East, and Africa, noted that entertainment formats are reshaping retail spaces. 'The inclusion of family-centric and experience-oriented zones is redefining mall strategies. Developers now see these entertainment anchors as key components for future-proofing properties through optimized tenant mixes.' Echoing this, Ram Chandnani, Managing Director of Advisory & Transaction Services, CBRE India, pointed out the consistent revenue generation across both metro and tier-II markets. 'Placemaking through experiential dining, green areas, and community spaces is leading to sustained footfall and customer retention. Entertainment zones are not just an add-on—they are central to the consumer draw.' With consumer engagement becoming increasingly experience-led, developers and operators are aligning retail strategies to match this shift.
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Business Standard
07-05-2025
- Business
- Business Standard
Indians seeking newer forms of entertainment activities in malls: CBRE
Indian consumers are increasingly preferring active entertainment and newer activities such as trampoline parks, escape rooms, rock climbing, and AR/VR experiences over passive options, even as traditional amusement parks and bowling alleys remain popular. High streets and standalone experience centres are being equally favoured—especially by Gen Z—and consumers are willing to spend up to Rs 4,000 monthly, with a majority willing to spend in the range of Rs 1,000–2,000, according to a survey by real estate consultant CBRE South Asia and Invest India. A relatively smaller portion prefers passive experiences such as immersive art, art fairs, museums, and theatre, the report said. Ram Chandnani, managing director, advisory and transaction services, CBRE India, told Business Standard, 'Across Indian cities, both high streets and shopping malls have evolved into distinct retail ecosystems. Take Bengaluru, for example—micro-markets like Indiranagar have developed into vibrant neighbourhood clusters, largely driven by F&B.' 'They offer a curated retail experience catering to younger consumers who value not just dining but an immersive outing—grabbing a sandwich, coffee, or enjoying a full meal while shopping. These high streets thrive on proximity to residential hubs and infrastructure, which enhances accessibility and footfall,' Chandnani added. On average, over 65 per cent of respondents preferred to focus solely on entertainment experiences or combine them with food and beverages (F&B), as per the report titled Retail Level-up – The Entertainment Edition. Chandnani also highlighted the growing interest from international entertainment brands, such as the US-based dining and entertainment centre Dave & Buster's, introduced by the Malpani Group. 'High-quality entertainment centres are thriving in both metros and tier-II cities, with leading brands reporting similar revenue performance across these markets. This growth is fuelled by a focus on immersive experiences, as developers invest in placemaking through experiential dining, large-format stores, green zones, and community amenities. Regular events further enhance footfall and customer loyalty,' said Chandnani. Anshuman Magazine, chairman and CEO – India, South-East Asia, Middle East and Africa, CBRE, said, 'The entertainment sector's growth is redefining retail real estate in India. As consumers increasingly seek experiential engagement, entertainment formats—particularly family entertainment centres and children entertainment centres—are becoming critical to mall strategies. We believe the integration of experience-driven formats will be central to the next phase of retail development in India.'
Time of India
07-05-2025
- Lifestyle
- Time of India
Experience-driven entertainment reshaping India's retail landscape
Live Events A new wave of experience-driven entertainment is reshaping India's retail landscape, with over 70% of consumers across age groups showing a clear preference for active, participatory shift is highlighted in the newly released CBRE & Invest India Retail Entertainment Survey 2024-25, titled 'Retail Level-Up – The Entertainment Edition.' Jointly conducted by CBRE South Asia Pvt. Ltd. and Invest survey findings reveal that activities such as bowling, amusement parks, rock climbing, escape rooms, and children's play zones rank high among consumer choices, with bowling alleys and amusement parks cited as the most frequented entertainment options. These formats outpaced passive alternatives like art exhibitions, museums, and nationwide study—based on feedback from over 700 respondents across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata—underscores the rising demand for immersive, participatory entertainment. Notably, Gen Z showed a strong preference for high streets (35%) and standalone experience centres (31%), indicating a diversification away from traditional habits also point to significant opportunity: nearly 90% of respondents expressed willingness to spend up to INR 4,000 per month on entertainment, with INR 1,000–2,000 being the most popular range. A substantial 65% of respondents preferred entertainment options that include or can be combined with food and beverage activities that respondents said they engaged in at least once every 3–4 months included stand-up comedy, gaming arcades, bowling, kids' play zones, and theme parks. Around 29% of the respondents visit an entertainment center at this frequency, showcasing a recurring interest in curated entertainment formats.'The entertainment sector's evolution is reshaping retail real estate in India,' said Anshuman Magazine, Chairman & CEO - India, South-East Asia, Middle East & Africa, CBRE. 'Experiential formats like Family and Children's Entertainment Centres are now central to mall strategies, offering developers a clear path to future-proof assets through innovative tenant mixes.'Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, added, 'High-quality entertainment centres are performing equally well in metros and Tier-II cities. Developers are now focusing on placemaking through experiential dining, green zones, large-format stores, and regular community events that elevate footfall and customer engagement.'As India's retail landscape continues to evolve, the study highlights how developers and retailers must prioritize dynamic, experience-driven models to meet the growing demand for active entertainment across age groups and geographies.
Hans India
24-04-2025
- Business
- Hans India
Delhi-NCR, Hyderabad, Bengaluru Lead I&L Leasing in Q1 2025
Leasing volume in India's industrial and logistics sector increased by around 40 per cent year-on-year in the first quarter of 2025, with total space take-up across eight major markets reaching 12.1 million square feet, CBRE South Asia Pvt. Ltd. reported Thursday. The CBRE India Market Monitor Q1 2025 study tracked leasing in Delhi-NCR, Bengaluru, Mumbai, Hyderabad, Chennai, Pune, Kolkata and Ahmedabad. Combined activity in these hubs rose from 8.7 million square feet in Q1 2024 to 12.1 million in Q1 2025, reflecting wider uptake of warehouse and distribution space. Delhi-NCR remained the single largest market, contributing 3.7 million square feet, or roughly 30 per cent of total leasing. Hyderabad followed with 1.9 million square feet (about 15 per cent), and Bengaluru accounted for 1.7 million square feet (around 14 per cent). Together, the three markets represented nearly 60 per cent of all space absorbed. Pune and Chennai recorded 1.6 million square feet (13 per cent) and 1.0 million square feet (8 per cent), respectively. Kolkata accounted for 0.9 million square feet, while Mumbai and Ahmedabad each registered 0.7 million square feet. Third-party logistics operators led demand in Q1, securing 31 per cent of total leasing. E-commerce firms held 28 per cent of space commitments and saw leasing volume more than triple compared with the same quarter last year. Manufacturing and engineering companies took 17 per cent of new leases. Automotive and ancillary businesses accounted for 8 per cent, and fast-moving consumer goods occupiers represented 5 per cent of quarterly leasing. Landlords added 12.4 million square feet of new supply between January and March, a 57 per cent jump from the year-earlier period. Institutional investor-backed developers were responsible for the bulk of completions. Mumbai, Bengaluru and Chennai combined to contribute 69 per cent of new inventory, reinforcing their positions as core industrial and logistics nodes. Anshuman Magazine, Chairman and Chief Executive Officer for India, South-East Asia, Middle East and Africa at CBRE, said leasing and supply volumes in the sector continue to rise as occupiers increase commitments for distribution centres and warehouses. He noted that demand from both logistics service providers and online retailers has underpinned quarterly growth. Ram Chandnani, Managing Director of Advisory and Transaction Services for India at CBRE, said the first quarter's leasing pattern confirms stable market fundamentals and points to sustained investment from both domestic and global occupiers. He added that interest from corporate users in Europe, the Middle East and North America underscores India's evolving role in regional supply chains. Looking ahead, CBRE expects leasing momentum to extend through 2025. The firm projects ongoing expansion of e-commerce space requirements, particularly for rapid-delivery operations, and continued dominance by third-party logistics companies. The report also anticipates diversification of occupier profiles, with sectors such as manufacturing, fast-moving consumer goods and automotive showing incremental leasing interest. Supply additions by institutional investors are likely to increase as developers respond to occupier requirements for centres that meet governance, design and technology benchmarks. CBRE forecasts that completed projects with built-to-suit components and multi-user facilities will command a larger share of total new supply in coming quarters. The Q1 2025 figures mark a continuation of the sector's upward trajectory since the second half of 2023, driven by policy incentives, infrastructure upgrades and rising penetration of online retail platforms. As new warehousing capacity becomes operational, market participants are monitoring rental trends and vacancy levels for indications of balance between supply and demand. Despite rising interest rates in financial markets, industrial and logistics rents in most major cities have held steady. CBRE's analysis shows that occupier rents in Delhi-NCR, Bengaluru and Hyderabad moved within a narrow band in the quarter, suggesting that leasing growth has kept pace with new deliveries. With distribution networks expanding and companies sharpening inventory strategies, the report concludes that demand for high-specification space will maintain leasing volumes at elevated levels. CBRE recommends that investors and occupiers continue tracking sector metrics, including take-up by category, supply completions and rental movement, to align decisions with market shifts.
