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Al-Futtaim Toyota personalises Ramadan with ‘Yours to Celebrate'

This Ramadan, Al-Futtaim Toyota and Memac Ogilvy have teamed together in an effort to redefine how consumers celebrate — by turning traditional greetings into a personal expression of meaning and choice. The campaign draws its inspiration from traditional greetings during the holy month. 'We always wish Ramadan Kareem and Ramadan Mubarak—'Kareem' meaning generous, and 'Mubarak' meaning blessed. These greetings have become second nature, to the point where we no longer realise that Kareem and Mubarak are also names. In fact, names across the region all carry meaning—direct meaning. So why stop at Kareem and Mubarak?', said Katib Belkhodja, Marketing Director, Al-Futtaim – Toyota & Lexus. Therefore, the campaign selects various names within the region, in an effort to personalise the season of Ramadan. 'Why wouldn't Uncle Saeed, whose name literally means 'happy,' wish you a Ramadan Saeed? Or your niece Hanan, meaning 'compassion,' wish you a Ramadan Hanan? After all, everyone experiences Ramadan in their own unique way. For some, it's a time of pure reflection or personal growth; for others, it could lean more towards connection and community building. Al-Futtaim Toyota reminds us that every Ramadan is welcome, no matter how you celebrate,' Belkhodja said. View this post on Instagram A post shared by Toyota UAE (@toyotauae) The series of short-form videos hope to champion personalisation during the holy month. The creative team claims this was done to emphasise that just as every Ramadan is personal, the way a consumer chooses to celebrate it should be too. The campaign also offers a call-to-action to engage with Al-Futtaim Toyota's range of Ramadan benefits tailored to its consumer's individual needs. 'Whether it's flexibility, peace of mind, or added value, you have the freedom to select an offer that works for you—because just like your name, your Ramadan should reflect what matters most to you,' Belkhodja said. To bring this personalised celebration to life and highlight their range of offers, Yours to Celebrate has been launched as an integrated campaign, filled with engaging content, on-ground activations, and dynamic social experiences. 'During Ramadan, we tend to know what to expect from brands: templated messages with vague well-wishes. 'Yours to Celebrate' offers a fresh perspective on this special occasion, making Ramadan feel truly personal while seamlessly bringing Toyota's offers to life with meaning and relevance,' Belkhodja concluded. Credits Client: Al-Futtaim Toyota Jacques Brent- Managing Director Al-Futtaim Toyota & Lexus Katib Belkhodja – Managing Director- Al-Futtaim Customer Centricity Saad Abdullah – General Manager, Marketing, Al-Futtaim Toyota & Lexus Roxanne Magbanua – General Manager, Al-Futtaim COE Marketing Assaad Chehade- Senior Marketing Manager, Al-Futtaim Toyota Mazen Saab- Marketing Manager, Al-Futtaim Toyota Amna Safar- Marketing Manager, Al-Futtaim Toyota Alia Sharif- Marketing Manager, Al-Futtaim Toyota Agency: Memac Ogilvy Gautam Wadher- Chief Creative Officer Moemen Metwally – Creative Director Alicia McBride – Senior Art Director Stephanie Arzrouni- Senior Art Director Carl Khoury – Senior Copywriter Juan Encarnado – Senior Content Creator Christelle Azar- Senior Graphic Designer Bhaskar Bateja- Head of Strategy Yasmina Raydan- Senior Strategy Manager Kevin Kurian – Business Director Alaa Nour – Account Director Haya Dajani- Account Manager Amna Ashraf- Senior Account Executive Karl El Hitti- Head of Social Ahmed Nour- Social Account Director Beverney Shane- Senior Social Account Manager Toleen Barahmeh- Community Manager Shadi Kharmacho- Head of Arabic Jaison George- Studio Manager Haitham AbiOrm- Senior Layout Designer Minas Minassian- Finalizer Media: PHD Jad Haddad- Digital Senior Performance Anwar Karame- Social Executive Elias el Chami- Senior Executive Paid Search Sajeed Dongarkar -Senior Manager T&M Ilaiyaraja Krishnamoorthy – Programmatic Specialist Production House: Boomtown Daniel Kilalea- Executive Producer Kholoud Etman- Producer SAL- Director Matthew Macdonald- DOP Suresh Nair- Editor Mannu Singh- Post Producer