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Business Standard
30-04-2025
- Automotive
- Business Standard
Premier Car World Delivers Iconic Yellow Taxis in Kolkata, Preserving Heritage and Creating New Employment Opportunities
PNN Kolkata (West Bengal) [India], April 30: In a heartfelt tribute to Kolkata's vibrant heritage, Premier Car World Pvt. Ltd., one of West Bengal's leading Maruti Suzuki dealers, has proudly delivered new yellow taxis to the city in the presence of Nusrat Jahan, marking a unique fusion of tradition and modernity. For decades, Kolkata's classic yellow Ambassador taxis have been more than mere transportation--they have symbolized the soul of the city. Their bold color, timeless design, and cinematic presence have immortalized them in films, postcards, and countless memories. However, due to legal, environmental, and economic changes, these iconic vehicles have been steadily disappearing from the city's landscape. Determined to preserve this cherished symbol, Premier Car World Pvt. Ltd., in collaboration with Maruti Suzuki India Limited, has reimagined the beloved yellow taxi for a new generation. The newly launched fleet, based on the popular Maruti Suzuki WagonR, brings a modern twist to the classic experience--offering enhanced fuel efficiency, advanced technology, and greater comfort, all while maintaining the nostalgic charm. Speaking on the occasion, Ramesh Chandra Agarwal, Managing Director of Premier Car World, said, "Our initiative is about combining tradition with transformation. In the current financial year, we aim to deliver approximately 3,000 vehicles, with further growth anticipated in the coming periods. We aim to revive the spirit of Kolkata's iconic yellow taxi while introducing advanced technologies that make rides safer, greener, and more convenient for both drivers and passengers." The initiative is also set to generate new employment opportunities for the city's residents. With the addition of new taxis, Premier Car World Pvt. Ltd. is facilitating the creation of jobs for licensed taxi drivers, contributing directly to the local economy. As India's leading automobile manufacturer, Maruti Suzuki continues to champion innovation and sustainability in mobility solutions. Through initiatives like this, the company reaffirms its commitment to blending heritage with future-ready transportation, helping cities like Kolkata retain their cultural identity while moving towards a cleaner, smarter future. The first fleet of yellow taxis is now ready to hit the streets under Kolkata's yellow taxi service, inviting citizens and visitors alike to experience the best of both worlds--nostalgia and innovation.
Time of India
30-04-2025
- Automotive
- Time of India
Kolkata's iconic yellow taxis get a green makeover: 30 new dual-fuel cabs hit the streets
The legacy of Kolkata's iconic yellow taxis received a fresh lease on life on Tuesday, as 30 new-generation, eco-friendly cabs joined the city's streets, blending vintage charm with modern sustainability. Powered by a dual fuel system — compressed natural gas (CNG) and battery — these taxis mark a significant step in reducing the city's dependence on diesel-powered vehicles. You Can Also Check: Kolkata AQI | Weather in Kolkata | Bank Holidays in Kolkata | Public Holidays in Kolkata With this rollout, the total number of new-age yellow cabs in Kolkata has now reached 80, all operated via the Yastri Sathi mobile app, making them easily accessible to tech-savvy commuters. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Nature Meets Science: This Spray Is Turning Heads in Ear Health Stop Tinnitus Now Learn More Undo The initiative, led by Premier Car World in collaboration with Maruti Suzuki, seeks to revive the spirit of Kolkata's classic yellow Ambassador taxis — long considered a cultural emblem of the city — while meeting modern environmental standards. The new fleet is based on the Maruti Suzuki WagonR, known for its efficiency, compact design, and urban friendliness. 'This is where heritage meets innovation,' said Ramesh Chandra Agarwal of Car World during the launch event. 'We are not just delivering vehicles; we are reviving an emotion deeply woven into Kolkata's identity. Our goal is to introduce around 3,000 such vehicles this financial year, making the city's transport cleaner and more efficient.' Joydip Mukherjee of Heritage Mobility, the company managing the fleet, highlighted the enthusiastic public response. 'There's been a tremendous uptick in demand through the Yastri Sathi App . Passengers are thrilled to see the familiar yellow cab in a modern avatar,' he said. For decades, the yellow Ambassador taxi stood as an enduring symbol of Kolkata's bustling life, captured in films, artworks, and the memories of locals and tourists alike. However, regulatory changes and environmental concerns led to a gradual phasing out of these diesel-powered classics. The newly launched fleet not only pays homage to that history but also ushers in a cleaner, more efficient era of public transport. With modern amenities, eco-friendly technology, and a nod to nostalgia, the new yellow taxis promise a smoother, greener ride through the City of Joy.
