Latest news with #RamezElonMasr
Broadcast Pro
30-04-2025
- Entertainment
- Broadcast Pro
Ramadan 2025 sees record-breaking viewership across MENA, APAC and Africa
More than half of Ramadan viewership in the APAC and MENA regions now takes place online. Ramadan 2025 has emerged as a defining moment in the global media calendar, with record-breaking content consumption across traditional television and digital platforms. According to a comprehensive report by the Media Rating Company (MRC), 13.3m unduplicated TV viewers tuned in during the holy month, averaging 9.1m viewers daily. Viewers spent an average of four hours and 35 minutes watching TV each day, generating a record-breaking 72.7bn target rating points (TRPs). The evolving media habits of audiences across MENA, APAC and Africa reveal a strong shift toward digital content, with streaming platforms now accounting for 44% of total viewing—while satellite TV maintains a slight edge at 56%. This change marks a significant rise in digital engagement, with younger viewers in particular gravitating toward late-night streaming, especially on platforms like YouTube and TikTok. Three out of five viewers watched TV for more than 15 days during Ramadan, a consistent trend across the past three years. High viewership spanned all nationality groups, underlining the centrality of in-home entertainment during the holy month. Dramas and entertainment shows dominated screens, with MBC's Yawmyyyat Rajol Anis leading the series category with an 8.93% rating, followed by Jak Al Elm and Share' Al A'sha. In the entertainment genre, Ramez Elon Masr topped the charts with a 5.43% rating, alongside other popular programmes like Hekayat Wa'd and Seen. Saudi networks SBC and others also gained traction with local favourites including Ifttarona Ghayr and Nakhwah. A total of 201 series were released during Ramadan across the five main Arab regions. Egypt led with 42 series, followed by the Gulf with 60, the Maghreb with 52, the Levant with 26 and Iraq with 19. Genres that resonated most included faith-based programming, cooking shows and comedy, while short-form content thrived particularly in APAC and Africa, blending tradition with modern storytelling techniques. Digital platforms played a major role in brand discovery and audience engagement. Over 50% of Ramadan viewership in MENA and APAC occurred online, and 28% of MENA audiences engaged with brands through social media. Influencer-driven campaigns on TikTok and Instagram Live flourished, especially in North African and sub-Saharan markets. Advertising spend during Ramadan also surged, with regional media investment expected to hit $1.1bn. Influencer marketing alone accounted for up to 40% of brand budgets. However, 71% of consumers expressed concerns over ad saturation, indicating a rising sense of content fatigue during the season. As Ramadan continues to evolve into a powerful cultural and commercial moment, the need for platform-specific content and authentic storytelling is more pressing than ever. The success of Ramadan 2025 underscores the opportunity—and responsibility—for broadcasters, advertisers and content creators to strike a thoughtful balance between faith, tradition, and innovation.
Al Bawaba
24-03-2025
- Entertainment
- Al Bawaba
Mortada Mansour: "Ramez Galal insults egyptians and Harms Egyptian-Saudi relations"
ALBAWABA—Mortada Mansour, the former president of the Zamalek Club, has publicly said that he plans to prosecute Egyptian comic Ramez Galal when Ramadan concludes, alleging that Galal committed "detainment crimes" via his contentious prank program "Ramez Elon Masr." Mansour said that Galal's presentation involved illegal imprisonment in a video that went viral on social media, citing a statute that requires people to report crimes. Mansour claims that the prank format, which involves visitors being physically confined to a hospital bed by their hands and feet, violates their right to personal freedom. Celebrities are tricked into thinking they are serving as judges on a fictitious talent competition named "Golden Talent" by the hoax program, which is now broadcast during the Ramadan season. Ramez Galal, musician Nawal El Zoghbi, Saudi football icon Mohamed Noor, and TV anchor Basant Shams, who serves as the program's presenter, are on the panel of judges. مرتضى منصور مصدوم ان فلوسنا كسعوديين تروح على الرقاصه الواطي رامز جلال اللي ولا قناة مصرية وافقت يطلع على شاشتها وعلى المذيع الجزمه الثاني عمرو اديب اللي طرده السيسي من قنوات مصر وعطيناه الجنسية وراتب ما يحلم فيه بس عشان يطبل لنا! شكراً معالي المستشار تصريح واقعي للأسف 🇸🇦 — edom 🇸🇦 (@xwehere) March 23, 2025 When the visitor is asked to test a purported medical innovation—an AI-powered robot that can do a complete medical scan in 10 minutes—the joke becomes more intense. Mansour's allegations of wrongful detention stem from the fact that the visitor is confined throughout this staged rally. Stars from the entertainment and sports industries, like Fifi Abdo, Ahmed Fahmy, Mohamed Ragab, Nour El Nabawy, Ahmed El Awady, Hossam Habib, Zeina, and others, are among the high-profile guests on the program. Galal's prank programs are well-known for their shock value and large audience, but this most recent one has rekindled discussion about the moral and legal limits of Egyptian television entertainment.
See - Sada Elbalad
11-03-2025
- Entertainment
- See - Sada Elbalad
Dana Halabi Opens Up About Marriage with Mohamed Ragab
Yara Sameh Lebanese singer-actress Dana Halabi lifted the lid on her marriage to her husband Egyptian actor Mohamed Ragab. Ragab revealed the pair had privately married a year and a half ago, after months of speculation about their relationship Sunday in the latest episode of actor and prankster Ramez Galal's prank show 'Ramez Elon Masr'. In September 2024, several media outlets reported that they got married — a claim that had yet to be confirmed or addressed by the couple until now. Halabi had previously addressed the rumors about their relationship without revealing any details. "I love the artist Mohamed Ragab and I worked with him on my last project. My personal life is a red line and I will neither deny nor confirm the rumor regardless of its truth. I do not want to talk about this subject." In a candid interview with " Hya" TV Channel, Halabi recounted she married Ragab after a period of dating and engagement. The pair met for the first time on the set of their 2022 TV series "Mashwar Al-Wansh", where mutual admiration developed between them. "Mohamed Ragab is a handsome man with a very light heart, always laughing. I always tell him that he is a special person, whether in his features, his style or even his way of joking. He is a man like no other," she said. Halabi gushed about his personality, saying Ragab was a very affectionate person who could not sleep if he felt that he had angered someone. The Lebanese star revealed that she moved to live in Egypt out of her great love for the country, In addition to being the homeland of her husband. Halabi added: "I love Egypt because it is the country of my husband, Mohamed Ragab, who encouraged me to appear on this program and talk about our marriage after we hid the news in the past period,". "Our family and friends knew, but I preferred not to announce it to the public, because I don't like anyone to interfere in my personal life and I was also afraid of envy, especially since Mohamed Ragab is a special person, but the time has come to reveal out marriage, especially since Ragab announced it,". The pair can be seen in the TV series " Al Hangaly". The cast also includes Mimi Gamal, Hala Fakher, Mahmoud Kabil, Ahmed Wafik, Abeer Sabry, Mohamed Lotfy, Ayten Amer, and more. The series sees Ragab collaborating with director Moataz Hossam and "Haq Arab" scribe Mahmoud Hamdan. It also witnesses the fourth collaboration between the actor and Amer. They previously starred together in the 2020 TV series "Al Akh Al Kabeer", the 2018 film 'Bikya', and the 2014 film "Salem Abu Okhto".
See - Sada Elbalad
10-03-2025
- Entertainment
- See - Sada Elbalad
Mohamed Ragab Confirms Marriage to Dana Halabi
Yara Sameh Egyptian actor Mohamed Ragab appeared Sunday in the latest episode of actor and prankster Ramez Galal's prank show 'Ramez Elon Masr'. During the episode, Ragab revealed that he privately married Lebanese singer-actress Dana Halabi for a year and a half, after months of speculation about their relationship. In September 2024, several media outlets reported that they got married — a claim that had yet to be confirmed or addressed by the couple until now. Halabi had previously addressed the rumors about their relationship without revealing any details. "I love the artist Mohamed Ragab and I worked with him on my last project. My personal life is a red line and I will neither deny nor confirm the rumor regardless of its truth. I do not want to talk about this subject." The pair can be seen in the TV series " Al Hangaly". The cast also includes Mimi Gamal, Hala Fakher, Mahmoud Kabil, Ahmed Wafik, Abeer Sabry, Mohamed Lotfy, Ayten Amer, and more. The series sees Ragab collaborating with director Moataz Hossam and "Haq Arab" scribe Mahmoud Hamdan. It also witnesses the fourth collaboration between the actor and Amer. They previously starred together in the 2020 TV series "Al Akh Al Kabeer", the 2018 film 'Bikya', and the 2014 film "Salem Abu Okhto". "Al Hangaly" screening during the Ramadan 2025 drama marathon. Born in Kuwait on January 18, 1987, Halabi graduated in Interior Design from the American University of Science and Technology in 2006. She started modeling in 2001 before launching a music career with the infamous song "Bos Alaya" in 2008 and made her acting debut in the 2018 TV series "Doret Gonya Gebiel". In 2008, Halabi married lawyer Elie Haidar in a private ceremony in Cyprus amid the attendee of their close friends and family. The 37-year-old artist put her career on pause during her pregnancy and announced in a press conference in May 2009 that she was taking time off to devote herself to her family. In July 2009, she gave birth to her first child in Dubai, a boy named Carl, and welcomed two years later her second, a girl called Tamara. Halabi resumed her career after the annulment of her marriage in 2016.
Al Bawaba
06-03-2025
- Entertainment
- Al Bawaba
List of Ramez Galal victims revealed for 'Ramez Elon Masr' Ramadan show
Published March 6th, 2025 - 06:45 GMT ALBAWABA - Egyptian star Ramez Galal came back in Ramadan 2025 to make more celebrity victims fall for his prank during his "Ramez Elon Masr" show. Every Ramadan, thousands of people await Ramez Galal's Ramadan show where he invites celebrities and stars from the Arab world to prank them in a comedy way. The new prank idea relies on attracting famous figures, by inviting them to participate in a new fictitious talent discovery program. Then, the guest finds themselves a victim of Ramez's prank, after being tied to a moving bed, and then Ramez appears in front of his guests, asking them provocative questions, and frightening them. Poster of Egyptian artist Ramez Galal's upcoming Ramadan 2025 show called "Ramez Elon Masr". (Instagram) Several artistic and sports figures are scheduled to appear in the upcoming episodes of the program "Ramez Elon Masr": 1. Egyptian artist Elham Shahein2. Director Mohammad Sami3. Artist Fifi Abdu4. Singer Hossam Habib5. Actor Mohamed Ragab6. Egyptian star Mostafa Abo Seria7. Nour Nabawy8. Abdelrahman Mohamed9. Nour Ehab10. Moroccan footballer Achraf Bencharki11. Taher Mohamed12. Former footballer Hossam Hassan13. Nasser Mansi 14. Footballer Nabil Emad Aly Elmahdy, also known as Donga. Before Ramadan started, Ramez posted on Instagram the official poster of his show and wrote: "In the name of Allah, we put our trust in Allah, O Allah, blessings and peace be upon our master Muhammad and his family and companions, and may our Lord end it well and complete it with cover, Ramadan Kareem." The Egyptian star's prank show "Ramez Elon Masr" is being aired every day during Ramadan 2025 on MBC Egypt. Ramez is expected to rely on science fiction elements, modern technology and artificial intelligence techniques in the new season of the program, which was filmed in the Saudi capital, Riyadh. © 2000 - 2025 Al Bawaba (
