Latest news with #RandyZeno
Yahoo
22-05-2025
- Business
- Yahoo
Mystic™ + UNITY® Introduces New Luxury Model Skincare Spray Booth
Next-Gen Booth Now Offers More Customization and Enhanced Features MACEDONIA, Ohio, May 22, 2025--(BUSINESS WIRE)--Mystic, the trailblazer in automated sunless tanning, proudly unveils a revolutionized Mystic + UNITY booth system, an advanced, full-body skincare experience that redefines beauty treatments. This represents the brand's first major innovation in over a decade, reaffirming its leadership in the industry. Mystic is part of the INNOVÉ Beauty & Wellness brand portfolio (formerly Sunless, Inc.), the leading premium manufacturer and marketer of spray-tanning equipment, solutions and self-tan skincare products. The new UNITY booth delivers fully customized sessions with advanced upgrades that set a new standard in science, skincare and technology. It offers expanded options, including WellFit™ Skincare Solutions and natural essential oil fragrances, with added heat for comfort and upgraded MagneTan® technology for smoother, more even coverage. "UNITY has always been a favorite among salons for its reliability and stunning color results," said Randy Zeno, CEO of INNOVÉ Beauty & Wellness. "This next-generation upgrade reflects our commitment to deliver the most advanced skincare technology breakthrough in the industry. By integrating WellFit, we are offering businesses and clients additional tools that deliver a more holistic experience." WellFit is a full-body skincare treatment delivered in just two minutes from the UNITY booth and may be used as a stand-alone service or an add-on to a tan. This combination of high-tech equipment and integrative skincare helps to keep skin hydrated, improve collagen and protect the skin's barrier. "With self-care and performance beauty trending, our sleek new UNITY booth empowers businesses to captivate results-driven clients with premium, flexible skincare—during tanning or as a stand-alone service," said Nadine Lee Carter, Interim VP of Marketing, INNOVÉ Beauty & Wellness. The new Mystic + UNITY booth is available to order now. For more information visit About INNOVÉ Beauty & Wellness INNOVÉ Beauty & Wellness (formerly Sunless, Inc.) is the premier leader in full-body skin care and spray tan solutions and the power behind the best-known brands — Mystic™, Norvell®, VersaSpa®, and WELLFIT™. These brands collectively account for over 18 million spray treatments annually, provided by more than 7,000 salons, fitness clubs, spas, and professionals worldwide. Founded in 2000, INNOVÉ Beauty & Wellness is a portfolio company of Castle Harlan and Branford Castle, with its headquarters in Macedonia, Ohio. View source version on Contacts Media Contact: Edwige Buteauebuteau@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
22-05-2025
- Business
- Business Wire
Mystic™ + UNITY® Introduces New Luxury Model Skincare Spray Booth
MACEDONIA, Ohio--(BUSINESS WIRE)--Mystic, the trailblazer in automated sunless tanning, proudly unveils a revolutionized Mystic + UNITY booth system, an advanced, full-body skincare experience that redefines beauty treatments. This represents the brand's first major innovation in over a decade, reaffirming its leadership in the industry. Mystic is part of the INNOVÉ Beauty & Wellness brand portfolio (formerly Sunless, Inc.), the leading premium manufacturer and marketer of spray-tanning equipment, solutions and self-tan skincare products. The new UNITY booth delivers fully customized sessions with advanced upgrades that set a new standard in science, skincare and technology. It offers expanded options, including WellFit™ Skincare Solutions and natural essential oil fragrances, with added heat for comfort and upgraded MagneTan® technology for smoother, more even coverage. 'UNITY has always been a favorite among salons for its reliability and stunning color results,' said Randy Zeno, CEO of INNOVÉ Beauty & Wellness. 'This next-generation upgrade reflects our commitment to deliver the most advanced skincare technology breakthrough in the industry. By integrating WellFit, we are offering businesses and clients additional tools that deliver a more holistic experience.' WellFit is a full-body skincare treatment delivered in just two minutes from the UNITY booth and may be used as a stand-alone service or an add-on to a tan. This combination of high-tech equipment and integrative skincare helps to keep skin hydrated, improve collagen and protect the skin's barrier. 'With self-care and performance beauty trending, our sleek new UNITY booth empowers businesses to captivate results-driven clients with premium, flexible skincare—during tanning or as a stand-alone service,' said Nadine Lee Carter, Interim VP of Marketing, INNOVÉ Beauty & Wellness. The new Mystic + UNITY booth is available to order now. For more information visit About INNOVÉ Beauty & Wellness INNOVÉ Beauty & Wellness (formerly Sunless, Inc.) is the premier leader in full-body skin care and spray tan solutions and the power behind the best-known brands — Mystic™, Norvell®, VersaSpa®, and WELLFIT™. These brands collectively account for over 18 million spray treatments annually, provided by more than 7,000 salons, fitness clubs, spas, and professionals worldwide. Founded in 2000, INNOVÉ Beauty & Wellness is a portfolio company of Castle Harlan and Branford Castle, with its headquarters in Macedonia, Ohio.
Business Wire
22-04-2025
- Business
- Business Wire
Sunless, Inc. Repositions as INNOVÉ Beauty & Wellness
MACEDONIA, Ohio--(BUSINESS WIRE)-- Sunless, the leading premium manufacturer and marketer of spray-tanning equipment, solutions, and self-tan skin-care products, has announced today that it will now operate under the name INNOVÉ Beauty & Wellness as part of its strategic repositioning. This shift reflects the company's expanded focus within the beauty and wellness space. INNOVÉ Beauty & Wellness serves as an overarching brand, bringing together a portfolio of globally recognized brand names under its umbrella, including Mystic, Norvell®, VersaSpa®, and WELLFIT™ Skincare Solutions, which deliver full-body skin care in minutes. The renaming reflects the company's growth and dedication to staying at the forefront of the beauty industry, with a forward-looking approach to customizable beauty solutions. Through INNOVÉ Beauty & Wellness, the company will continue to deliver innovation, skin-enhancing wellness and aesthetic solutions that inspire confidence for every skin type and tone. The INNOVÉ Beauty & Wellness name was strategically chosen to align with the pioneering principles that have defined the company since the inception of its formulation and engineering technology. This commitment is further captured in the new tagline, 'Where Science Meets Beauty and Technology.' The rebrand introduces a redesigned visual identity, an enhanced digital experience and a strengthened focus on AI-driven beauty technology. The transformation reinforces the company's mission to empower consumers with intelligent, scientifically supported beauty solutions tailored to their individual needs. 'As consumer lifestyles evolve, so do their expectations for beauty and wellness solutions that are fast, efficient, results-driven, and accessible,' said Randy Zeno, CEO of INNOVÉ Beauty & Wellness. 'INNOVÉ is committed to staying ahead of these shifting needs—delivering innovative, time-saving products and experiences that seamlessly fit into modern routines and empower confidence.' For more information or to set up an interview with Mr. Zeno, please email Edwige Buteau at ebuteau@ or InnovePR@ INNOVÉ Beauty & Wellness is the premier leader in full-body skin care and spray tan solutions and the power behind the best-known brands — Mystic, Norvell®, VersaSpa®, and WELLFIT™. These brands collectively account for over 18 million spray treatments annually, provided by more than 7,000 salons, fitness clubs, spas, and professionals worldwide. Founded in 2000, INNOVÉ Beauty & Wellness is a portfolio company of Castle Harlan and Branford Castle, with its headquarters in Macedonia, Ohio.
