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Shams welcomes batch of Young Arab Media Leaders' 7th edition
Shams welcomes batch of Young Arab Media Leaders' 7th edition

Sharjah 24

time13-05-2025

  • Business
  • Sharjah 24

Shams welcomes batch of Young Arab Media Leaders' 7th edition

This initiative is part of Shams' commitment to empowering the next generation of media professionals, helping them gain the skills they need to thrive in a rapidly changing media landscape. In particular, the program focused on digital audio content, like podcasts, which are becoming increasingly popular among young audiences. Participants had the chance to explore Shams' podcast studio and took part in a hands-on workshop called "Podcast Production." This workshop guided them through the entire process of creating a podcast, from writing scripts and editing audio to recording and promoting their shows online. The workshop wasn't just about theory; it gave participants practical experience with modern tools used in audio production and content creation. They also learned how to create a unique identity for their podcasts to attract listeners across the Arab world. Additionally, there was a fun competition to produce the best promotional video for Shams. Rashid Abdullah Al Obaid, Director General of Shams, highlighted the vital role that young people play in revitalizing media. He stated, "At Sharjah Media City (Shams), we believe that young people are essential for any modern media movement. That's why we are committed to supporting and empowering them, providing the tools they need to create meaningful and innovative Arabic content that keeps up with future technologies." The event wrapped up with a tour of Shams' facilities, where participants learned about the various activities and initiatives offered there. They gained insight into how Shams supports content creators and the creative community, as well as the services it provides for starting businesses.

Shams launches 'Podcast Room' to support content creators
Shams launches 'Podcast Room' to support content creators

Sharjah 24

time09-04-2025

  • Business
  • Sharjah 24

Shams launches 'Podcast Room' to support content creators

A state-of-the-art facility for content creation The Podcast Room offers a fully integrated platform for recording and editing audio and visual content, including podcasts, interviews, and media meetings. This allows creators to expand their reach and engage a broader audience. The project aligns with Shams' vision of supporting the creative economy and empowering local and Arab talents. A commitment to supporting creative excellence Commenting on the launch, Rashid Abdullah Al Obaid, Director of Sharjah Media City (Shams), expressed that the opening of the Podcast Room reflects their vision to enhance the content creation industry in the region. He emphasised that this initiative provides a comprehensive platform enabling content creators to develop their work with the highest quality and professional standards. He reaffirmed Shams' commitment to supporting media talent through the use of advanced technologies, fostering a culture of innovation and creativity within the modern media sector. Fully equipped for high-quality production The Podcast Room spans a carefully designed space, featuring cutting-edge audio recording technology, professional soundproofing, advanced microphone systems, and both audio and video editing equipment. It also provides comprehensive filming equipment to ensure the production of high-quality content. Additionally, the room offers live broadcasting services and multi-episode recording capabilities, providing content creators with the flexibility to easily develop their media projects. Multiple design options for diverse content The room features a variety of design options, with over five different décor styles that cater to various programme requirements, allowing each piece of content to reflect a unique creative identity. The space can easily be booked through Shams' website, providing creators with a seamless process to start their projects quickly and flexibly. A step forward in supporting the creative community This project is part of Sharjah Media City's ongoing commitment to providing advanced solutions for the creative community. The new Podcast Room is expected to attract numerous media professionals, influencers, and entrepreneurs eager to enhance their audio-visual content and achieve a wide-reaching impact.

Shams enhances business with MAZEED
Shams enhances business with MAZEED

Sharjah 24

time18-03-2025

  • Business
  • Sharjah 24

Shams enhances business with MAZEED

A wide range of services "MAZEED" provides a wide range of services specifically designed to facilitate the establishment and expansion of companies, including financial solutions, digital marketing, legal consulting, and operational services, contributing to the creation of a business environment that stimulates innovation and creativity. Supporting entrepreneurs "MAZEED" launch falls within the framework of Shams' strategy to support entrepreneurs and promote entrepreneurship in the Emirate of Sharjah and the UAE in general, by providing practical solutions that help facilitate the management of startups, reduce operating costs, and enhance sustainability and growth. Promoting digital innovation in the business environment His Excellency Rashid Abdullah Al Obaid, Director of Sharjah Media City (Shams), emphasised that "MAZEED" represents a new step towards promoting digital innovation in the business environment. It aims to facilitate the entrepreneurial journey, enabling to focus on growing projects rather than being distracted by complex operational procedures. Al Obaid added that the launch of "MAZEED" aligns with Sharjah's vision to support a sustainable economy and promote investment, and supports efforts to improve customer experience by providing innovative services that effectively meet the needs of the business sector. Enhancing government services Al Obaid explained that "MAZEED" services are in line with Sharjah Customer Experience Improvement Programme, launched by Sharjah Executive Council (SEC). The programme aims to enhance the level of government services provided to individuals and the business sector by adopting a "Customer Experience Policy" that focuses on innovation and providing smart solutions that enhance the operational efficiency of entrepreneurs. Strategic Partnerships to Expand "MAZEED" Services Shams also announced strategic partnerships with Aura, Peko, and Qashio . These partnerships will provide SMEs with easy access to essential financial and operational services, ensuring founders have the tools they need to optimise their business operations. By partnering with Aura, businesses will gain access to flexible financing solutions, such as invoice financing for business-to-business transactions and installment payment plans for license fees, providing greater financial flexibility to maintain operational stability and drive growth. The partnership with Peko includes a range of essential business services, such as utility bill payments, mobile bill management, flight and hotel bookings, and payroll processing, helping businesses manage their day-to-day operations efficiently. Peko also offers digital business tools such as WhatsApp for Business and e-signatures, further streamlining operations for entrepreneurs. Qashio focuses on providing advanced financial management solutions, including expense management, bank account number creation, and a rewards system through Qashio points. The partnership also offers a revenue-sharing model. As part of MAZEED strategy to expand the scope of services provided to entrepreneurs, MAZEED will continue to work on concluding new strategic partnerships with leading entities across various sectors, which will be announced soon. These partnerships aim to foster innovation in the business environment and provide advanced solutions that support the sustainability and growth of startups in the UAE.

Sultan bin Ahmed honours Shams Arabic Content Award winners
Sultan bin Ahmed honours Shams Arabic Content Award winners

Sharjah 24

time09-02-2025

  • Entertainment
  • Sharjah 24

Sultan bin Ahmed honours Shams Arabic Content Award winners

Rashid Abdullah Al Obaid's speech on the Shams Award Rashid Abdullah Al Obaid, Director of Sharjah Media City (Shams), delivered a speech highlighting that the award is part of the city's dedication to fostering a creative environment and supporting content creators who contribute to the development of high-quality, innovative Arabic content. Al Obaid emphasises the Award's significance Al Obaid further emphasised the significance of the award, stating, "The Shams Award for Arabic Content is not only a celebration of creativity but also a message inspired by the vision of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. It aims to highlight the role of media in shaping societies and reinforcing Arab identity. Through this award, Sharjah Media City continues its commitment to fostering media innovation and strengthening Sharjah's position as a key hub for creativity in the Arab world." Al Obaid encourages youth to showcase creativity Concluding his speech, the Director of Sharjah Media City, "Shams," encouraged young people to showcase their creative experiences and present meaningful ideas to further elevate their skills and growth. His Highness honours the Shams Award winners His Highness the Deputy Ruler of Sharjah presented the Shams Awards to the winners, including the "Stories" podcast by Jamal Al Mulla from the UAE, which took first place in the Best Arabic Podcast category. The second place was awarded to the "Secrets of Money" podcast by Ahmed Al Jamal from Egypt, while the third place went to the "Art" podcast by Badr Al Awadhi from the UAE. Best Short Film and Best Video for Commercial Advertisement The Best Short Film Award was presented to Fares Shaheen for his film "The Red Shoes" from Syria, while Gabriel Al Nuwaiji from Libya won the Best Video for a Commercial Advertisement Award. Best Content Creator Award on Social Media The Best Content Creator Award on Social Media was awarded to Ahmed Raafat (Street Broadcaster) from Egypt for first place, Hafsa Mahyou from Algeria secured second place, and Marwan Al Shehhi from the UAE took third place. Recognition of jury members and sponsors His Highness, Chairman of the Sharjah Media Council, also recognised the jury members: media personality Ahmed Salem Bou Samnouh, director Nahla Al Fahad, Dr Hisham Zakaria, and media figure Abdul Raouf Amira, along with sponsors and partners from various organisations. Annual gathering of media professionals His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi attended the annual gathering of media professionals organised by the Sharjah Government Media Bureau. The event brought together media professionals and influencers for a social meeting, featuring various activities designed to strengthen connections, exchange ideas, and promote the advancement of the media sector and meaningful content. His Highness expresses gratitude to media professionals His Highness the Chairman of the Sharjah Media Council personally greeted all the media professionals at the meeting, expressing his gratitude for their significant contributions to the development of the media sector in the United Arab Emirates and their ongoing collaboration with the media authorities in the Emirate of Sharjah. Ceremony attendees The ceremony was attended by Sheikh Salem bin Mohammed bin Salem Al Qasimi, Director of the Sharjah Commerce and Tourism Development Authority; Khalid Jassim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority; Mohammed Hassan Khalaf, Director General of the Sharjah Broadcasting Authority; Tariq Saeed Allay, Director General of the Sharjah Government Media Bureau; Hassan Yaqoub Al Mansouri, Secretary General of the Sharjah Media Council; Rashid Abdullah Al Obaid, Director of Sharjah Media City (Shams); Salem Ali Al Ghaithi, Director of the Sharjah Broadcasting Authority; Alia Bu Ghanem Al Suwaidi, Director of the Sharjah Government Media Bureau; along with several media professionals.

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