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Hindustan Times
6 days ago
- Automotive
- Hindustan Times
Ather Rizta crosses 1 lakh unit retail sales milestone
The Ather Rizta is large, the same size as the Honda Activa 125 in length but is wider than the latter. The design may seem a bit too conservative and familiar Check Offers Ather Energy has announced that they have sold over 1 lakh units of the Rizta electric scooter in the Indian market within a year of its launch. The Rizta is the brand's first family electric scooter and seems like it has been quite well. Ather Energy says that Rizta has accounted for around 60 per cent of Ather's total sales volume, following its launch last year. The Rizta was first unveiled at the Ather Community Day in April 2024 and retails began from June 2024 across the country. Rizta has broadened Ather's product range and has been instrumental in reaching a significantly larger consumer base within the nation. Following the ramp-up of deliveries in Q2 FY25, Ather has experienced a notable rise in market share across essential states such as Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Odisha, and Chhattisgarh. Additionally, the Rizta, in conjunction with the Ather 450 series, has facilitated Ather's ascent to the position of the leading brand in South India by Q4 FY25, according to Vahan data. Watch: Ather Rizta review: Perfect electric scooter for the family man? | Colours, price, features, range Commenting on this milestone, Ravneet Phokela, Chief Business Officer, Ather Energy said, 'Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers. It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited." Also Read : Ather working on new low-cost electric scooters, new e-motorcycles in the works What is the price of the Ather Rizta? The prices start at ₹ 1.10 lakh and goes up to ₹ 1.49 lakh. Both prices are ex-showroom. How is the Range, battery and performance of the Ather Rizta? Ather Energy presents the Rizta equipped with a 2.9 kWh battery, capable of covering a distance of up to 123 km on a single charge. In comparison, the version with a 3.7 kWh battery pack provides an enhanced range of 159 km. Both models are powered by the same PMS electric motor that is utilized in the 450S electric scooter. The motor in the Rizta allows for acceleration from 0 to 40 km/h in merely 3.7 seconds, reaching a maximum speed of 80 km/h. Ather further indicates that the 2.9 kWh battery can be charged from a completely depleted state to 80 percent in 5 hours and 45 minutes when using standard chargers, whereas the 3.7 kWh variant necessitates 4 hours and 30 minutes for a complete charge. Moreover, the larger battery is equipped with fast charging capabilities. By utilizing the Ather Grid, users can replenish 15 km of range in just 10 minutes. The battery pack is constructed to be IP67 rated, providing protection against dust and water. Check out Upcoming EV Cars in India, Upcoming EV Bikes in India. First Published Date: 03 Jun 2025, 17:42 PM IST
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Business Standard
6 days ago
- Automotive
- Business Standard
Ather Rizta crosses 100,000-unit sales within a year of market launch
Ather Energy's flagship electric scooter, the Rizta, has surpassed retail sales of 100,000 units within a year of its unveiling. Between July 2024 and April 2025, the company sold 99,691 units, requiring just 309 more sales in May 2025 to cross the milestone. Unveiled in April 2024, the Rizta officially went on sale in June 2024. Rizta drives 60% of Ather's FY2025 sales volume In the last nine months of FY2025 alone, Ather sold 89,639 units of the Rizta, accounting for approximately 60 per cent of the company's total annual sales. Ather recorded its highest-ever fiscal year sales in FY2025, with 155,405 units sold. Surpassing other models such as the Ather 450X, 450S, and 450 Apex, the Rizta has emerged as the preferred choice for electric two-wheeler buyers across India. According to Autocar Professional, 10,052 units were sold in April 2025 and another 10,000 units in May 2025. Rizta expands reach and broadens customer base 'Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers,' said Ravneet Phokela, Chief Business Officer, Ather Energy. 'It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited,' he added. Phokela further emphasised how the Rizta has helped extend Ather's reach among Indian families. Rizta helps Ather lead in South India in Q4FY25 According to the company, 'The Rizta, along with the Ather 450 series, has enabled Ather to become the number one brand in South India in Q4FY25, as per Vahan data.' Rizta features offer family-friendly functionality and safety The Ather Rizta comes with 56 litres of under-seat storage and is equipped with the SkidControl traction control system. Additional features include Tow & Theft Alert, an Emergency Stop System, and Live Location Sharing—enhancing both safety and convenience for everyday users.


Time of India
6 days ago
- Automotive
- Time of India
Ather Rizta crosses 1 lakh unit sales within a year of launch
Ather Energy , India's leading electric two-wheeler manufacturer, announced that its first family scooter , the Rizta, has crossed the 1 lakh unit sales mark within a year of its launch. Unveiled in April 2024 and made available for purchase from June 2024, the Rizta has received an overwhelming response from family buyers across India, becoming a key growth driver for the company. Rizta- the flagship product of Ather The Rizta now accounts for around 60 per cent of Ather's total sales, underscoring its popularity in the competitive family scooter segment. Ravneet Phokela, Chief Business Officer at Ather Energy, said 'Hitting the 1 lakh milestone with the Rizta is a big moment for us. It's helped us expand our reach, connect with a broader customer base, and significantly grow our market share.' Expanding Reach Across India Following the scale-up of deliveries in Q2 FY25, Ather has seen a significant rise in market share across key states like Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Odisha, and Chhattisgarh. The success of the Rizta has also helped Ather become the #1 electric two-wheeler brand in South India during Q4 FY25, as per VAHAN data. Ather's Growing Product Portfolio The Rizta marks Ather's strategic expansion into a broader consumer segment beyond performance-focused riders, complementing its existing 450 series. The strong retail response reflects India's growing acceptance of EVs for family and everyday commuting needs.


Business Upturn
6 days ago
- Automotive
- Business Upturn
Ather Rizta crosses 1 lakh unit sales mark within a year of launch
By Aditya Bhagchandani Published on June 3, 2025, 15:31 IST Ather Energy Limited, the Indian electric two-wheeler manufacturer, announced that its family scooter, the Rizta, has crossed 1 lakh unit retail sales within a year of launch. Introduced in April 2024 and launched commercially in June 2024, Rizta has quickly become a significant contributor to Ather's total sales, accounting for nearly 60% of the company's volumes. Ravneet Phokela, Chief Business Officer at Ather, remarked, 'Hitting the 1 lakh milestone with the Rizta is a big moment for us. Built ground-up to serve Indian family needs, Rizta has widened our reach and helped us grow our market share across several key states.' The scooter's popularity stems from its feature-rich package, including 56L under-seat storage, a wide seat, SkidControl™ (traction control system), Tow & Theft Alerts, Emergency Stop System, and Live Location Sharing. It also features Google Maps integration for enhanced navigation. Since scaling deliveries in Q2 FY25, Ather's market share has significantly increased across Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Odisha, and Chhattisgarh. As per Vahan data, Ather emerged as the #1 EV 2-wheeler brand in South India during Q4 FY25. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information. Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.