Latest news with #Rawbare
Hans India
a day ago
- Business
- Hans India
Rawbare Day-Night Sunglasses: A New Horizon in Market Competition and Affordable Pricing
In modern lifestyles, eye protection has become essential. We work under various lighting conditions day and night, which places considerable strain on our eyes. In this context, the Rawbare Day Night Sunglasses collection has brought about a new revolution in the sunglasses industry. Today's analysis focuses on how this product outshines others in terms of market competition and pricing. Current Market Overview and Competitive Landscape The Indian sunglass market is going through a massive shift right now. Traditionally, this segment has two key divisions: on one hand, premium brands like Ray-Ban, Oakley, and Prada prevail, costing more than 10,000 INR; on the other hand, local and entry-level products range between 500 and 1000 INR. There was a huge vacuum between these two extremes, and brands like Rawbare have now stepped into fill that gap. The current market is witnessing a competition between mid-priced brands like Fastrack, Vincent Chase, Lenskart, and Titan Eyeplus. However, the technological excellence and pricing strategies of Rawbare Day Night Sunglasses have added a new dimension to this competition. Rawbare's Position Compared to Competitors Quality-wise wise Rawbare Day Night Sunglasses outpace their competitors in several key areas. Firstly, their UV400 protection system prevents 100% UVA/UVB radiation - exceeding the ISO 12312-1 standard. Independent tests have shown that these sunglasses can reduce the glare from reflected light by up to 99.6%. From a technical standpoint, Rawbare's dual-purpose lens technology is a standout. These lenses automatically adapt to the intensity of ambient light—cutting glare by 40% in bright sunshine and boosting contrast in dusk-and-dark conditions. This technology is far more advanced than the ordinary polarized lenses offered by Fastrack or Vincent Chase.' In its frame construction, Rawbare uses a blend of cellulose acetate and nylon fiber with a tensile strength of 120 MPa. This material is extremely lightweight (just 28 grams) yet remarkably sturdy. By comparison, most competitor brands use standard polycarbonate, which is less durable. Rawbare's Unique Value Proposition The core strength of Rawbare Day Night Sunglasses lies in its versatile use cases. A single sunglass can be used all day and night. Driving, outdoor sports, and office work - their effectiveness is proven in all scenarios. Such versatility is absent in other brands. Conducting a survey on 5000 people, the company has made 6 different frame sizes that are perfect fits for 98% of adult faces. This anthropometric customization is rare among their competitors. In environmental awareness, too, Rawbare is ahead of the curve. Biodegradable cellulose acetate is sourced from FSC-certified plantations. In the production process, 92% of solvent waste is recycled. This eco-friendly approach is extremely appealing to today's conscious consumers. Affordable Pricing and Value for Money The biggest advantage of Rawbare is their pricing strategy. Their sunglasses are available at a range of 1599-2499 INR, which is 60-70% cheaper than luxury brands. Although their technical features are nearly on par - or even superior in some cases A consumer survey reveals that 89% of consumers believe the quality of Rawbare's sunglasses is on par with brands three times its price. Thanks to the Direct-to-Consumer selling model, traditional retail markups are bypassed. As a result, the company can afford to offer products at a lower price to their customers while profiting 22% higher than the industry average. Customer Satisfaction and Market Acceptance Consumer review analysis also tells that Rawbare Day Night Sunglasses have an 87% consumer satisfaction rate. Especially its durability, comfort, and trendy designs have impressed the customers. Independent research conducted by Delhi Eye Science Institute has shown that Rawbar users experience 27% less strain on their eyes than unpolarized sunglass users. Rawbare's Contribution to Health Protection The rising usage of digital screens in today's age is the reason behind the increasing eye problems. Rawbare's Amber-tinted variant can filter 45% of HEV(High energy visible) light in the 415-455 nanometer range. This blue filtration system is especially beneficial for urban professionals who spend most of their days in front of computers. From the security perspective, Rawbare lenses have passed the test in which a 6 mm steel ball was propelled at 45 m/s without any cracks or distortion. This test satisfies EN 166 industrial eye security standards. As a result, these sunglasses are suitable for high-impact sports like cycling and mountaineering. Market Impact and Future Prospects Rawbare's augmented reality try-on feature has elevated the online buying experience. Using a facial-mapping algorithm, shoppers can virtually confirm how the sunglasses will fit their face. Thanks to this enhanced online shopping tool, the product return rate has decreased by 35%. More than 50,000 monthly organic impressions are being generated through influencer partnerships on social media. This digital ecosystem is rapidly boosting the brand's popularity. By providing real-time inventory updates and guaranteeing dispatch within 24 hours, they have addressed digital shopping's biggest pain points—and elevated the overall standard of customer service The tide of change in the Industry The success of Rawbare proved that the eyeware industry's age-old 10x markup model no longer works. Other brands, too, are adopting the direct-to-consumer model, ditching intermediaries. Conclusion Rawbare's Day-Night sunglasses have set a brand-new benchmark in the market. Combining cutting-edge technology, ethical manufacturing, and wallet-friendly pricing, they clearly outshine the competition. For middle-income shoppers, they're a rare chance to own luxury-quality eyewear at everyday prices. Their soaring popularity proves that striking the perfect balance between quality and affordability is what truly wins customers' hearts.
Business Standard
2 days ago
- Business
- Business Standard
Rawbare Wins Prestigious MAA Award 2025 at Adgully for Lifestyle Brand Campaign
PNN Kolkata (West Bengal) [India], June 13: Rawbare, India's leading fashion eyewear brand, has been honored with the illustrious MAA Award 2025 on 11th June at the CMO Charcha Kolkata Chapter 2025, held at the Fairfield by Marriott in Kolkata. This recognition celebrates Rawbare's exceptional marketing innovation, strategic acumen, and leadership in redefining consumer engagement in the rapidly evolving digital landscape. The MAA Awards 2025, held in conjunction with the third edition of CMO Charcha under the theme "Marketing 3.0: Where Data, Creativity, and Purpose Converge," honored exceptional professionals and brands that demonstrated innovation and measurable impact in marketing and advertising. Rawbare's recognition positions the brand among the elite marketing leaders who are pushing boundaries and delivering transformational results. The MAA Award recognition comes as validation of Rawbare's remarkable success story. The company has delivered extraordinary performance metrics that set new benchmarks in India's fashion eyewear industry, with a customer base surge of 300% proving consumer trust in brands that marry quality with affordability. This growth momentum continued in FY 24-25, where the customer acquisition rate climbed by over 50%, underscoring sustained expansion across multiple market segments.: Co-founder and Business Head Affan Ahmed, whose entrepreneurial philosophy of "Creativity without cash flow is a short-lived story," has been instrumental in Rawbare's award-winning marketing approach. Ahmed, who brings over a decade of digital marketing expertise, has provided hands-on leadership since December 2022, instrumental in Rawbare's award-winning marketing approach. At the same event, Affan Ahmed was also honored as D2C Growth Leader of the Year. Rawbare's path to the MAA Award was facilitated through its strategic partnership with Teamology Softech and Media Services Pvt. Ltd., which served as the nominations agency for the awards. Teamology's role was instrumental in positioning Rawbare's marketing excellence and achievements before the awards jury, ensuring the brand's innovative approach and exceptional performance metrics received proper recognition. Adgully Founder & CEO Bijoya Ghosh, commenting on the awards ceremony, explained: "CMO Charcha Kolkata isn't just a dialogue platform--it's a celebration of marketing leadership in the region. Through the MAA Awards, we honor those who push boundaries and deliver measurable impact in a fast-evolving landscape." The CMO Charcha summit featured an impressive lineup of renowned marketing visionaries and industry leaders, including MSP Steel, Interactive Avenues, Hybrid, Teamology, Wow! Momo, Karukrit Advertising, and Adbuffs Media, where brands discussed how innovation, storytelling, and strategy can redefine consumer engagement. Following this recognition, Rawbare remains committed to its growth trajectory by focusing on quality, competitive pricing, and consumer-centric design. Beyond product enhancements, the company is investing in customer service, expanding its distribution network, and driving digital innovation.
