Latest news with #Ray2
15-05-2025
- Business
HUMAIN and Luma Join Forces to Power the Next Generation of Gaming and INTERACTIVE Entertainment
RIYADH, Saudi Arabia, May 15, 2025 /PRNewswire/ -- HUMAIN the new full-stack AI company, owned by PIF, and built to redefine what's possible, has announced a landmark partnership with Luma, a global leader in multimodal generative AI innovation, known for its breakthrough video models, real-time 3D neural rendering, and cinematic AI. Together, the two companies aim to reshape the future of entertainment, across gaming, cinema, advertising, and immersive storytelling, ushering in a future where content isn't just made, it's felt, lived, and personalized at scale. From video games that feel alive and expansive, films that adapt in real time, and advertising that speaks your language and reflects your culture, HUMAIN and Luma are reimagining how stories will be made, played, and lived. At the core of the collaboration is a powerful fusion of technologies: Luma's cutting-edge multimodal model Ray 2, and its consumer platform Dream Machine, running on HUMAIN's advanced AI infrastructure. This integration will deliver lightning-fast inference and hyperreal content generation at global scale. Beyond infrastructure, the companies will co-develop next-generation models and fine-tuning capabilities, making high-fidelity, personalized content creation accessible to both businesses and consumers. Empowering creators from Hollywood studios and AAA game developers to indie filmmakers and advertisers, to build emotionally rich, culturally relevant, and industry-specific experiences. From photorealistic textures and dynamic lighting to intelligent characters and evolving environments, the future of AI-generated entertainment is poised to be cinematic, immersive, and deeply contextual. Whether it's a filmmaker in Riyadh, a game studio in Tokyo, an ad agency in São Paulo, or a teenager creating from their bedroom, anyone will soon be able to produce stunning visual content that also resonates with their culture, industry, or even team identity, with unprecedented quality and speed. The partnership marks a significant milestone for HUMAIN as it advances its mission to build and operate the full AI value chain, and for Luma, as it accelerates its goal to democratize Hollywood-grade generative AI tools for creators everywhere. "We welcome this strategic partnership with Luma as another milestone in scaling frontier AI technologies from Saudi Arabia to the world. By combining HUMAIN's infrastructure with Luma's advanced generative models, this partnership positions the Kingdom at the forefront of visual intelligence, unlocking new opportunities for innovation, enterprise, and digital engagement across the region and the world," said His Excellency Eng. Abdullah Alswaha, Minister of Communications and Information Technology. Tareq Amin, CEO at HUMAIN, commented: "We're excited to partner with Luma to bring the power of cutting-edge, AI-enabled video generation to more creators, developers, and businesses around the world. By providing the critical infrastructure for Luma's breakthrough technology to scale, with the speeds users need, we're helping shape a future where immersive, intelligent experiences are not just possible but are seamlessly integrated into how we live and work." Amit Jain. CEO and Co-Founder of Luma, commented: "This partnership marks an important step forward in our mission to build multimodal general intelligence that can meaningfully effect change in the physical world. For consumers, it means richer, more relevant, more immersive gaming and entertainment experiences. For enterprises, this will unlock new ways to engage customers, design products, and streamline workflows with unprecedented speed and realism. By combining our frontier generative models with HUMAIN's reach and infrastructure, we're accelerating the future of multimodal AI at scale, and with impact." About HUMAINHUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas - next-generation data centers, hyper-performance infrastructure & cloud platforms, advanced AI Models, including one of the world's most advanced Arabic multimodal LLMs, and transformative AI Solutions that combine deep sector insight with real-world execution. HUMAIN's end-to-end model serves both public and private sector organisations, unlocking exponential value across all industries, driving transformation and strengthening capabilities through human-AI synergies. With a growing portfolio of sector-specific AI products and a core mission to drive IP leadership and talent supremacy world-wide, HUMAIN is engineered for global competitiveness and national distinction. About LumaLuma is building multimodal general intelligence that understands and operates in the physical world. Its flagship platform, Dream Machine, enables anyone to generate photorealistic video and images from simple prompts, and now powers content creation for over 30 million users. In 2025, Luma released Ray2, a frontier video generative model capable of creating realistic visuals with stunning detail and natural motion. Luma's models are used by leading platforms including Adobe, AWS, leading studios, and are available via subscription or API. The company has raised over $150 million from top investors including Andreessen Horowitz, AWS, Amplify Partners, and Matrix Partners. View original content: SOURCE HUMAIN
Cision Canada
15-05-2025
- Business
- Cision Canada
HUMAIN and Luma Join Forces to Power the Next Generation of Gaming and INTERACTIVE Entertainment
RIYADH, Saudi Arabia, May 15, 2025 /CNW/ -- HUMAIN the new full-stack AI company, owned by PIF, and built to redefine what's possible, has announced a landmark partnership with Luma, a global leader in multimodal generative AI innovation, known for its breakthrough video models, real-time 3D neural rendering, and cinematic AI. Together, the two companies aim to reshape the future of entertainment, across gaming, cinema, advertising, and immersive storytelling, ushering in a future where content isn't just made, it's felt, lived, and personalized at scale. From video games that feel alive and expansive, films that adapt in real time, and advertising that speaks your language and reflects your culture, HUMAIN and Luma are reimagining how stories will be made, played, and lived. At the core of the collaboration is a powerful fusion of technologies: Luma's cutting-edge multimodal model Ray 2, and its consumer platform Dream Machine, running on HUMAIN's advanced AI infrastructure. This integration will deliver lightning-fast inference and hyperreal content generation at global scale. Beyond infrastructure, the companies will co-develop next-generation models and fine-tuning capabilities, making high-fidelity, personalized content creation accessible to both businesses and consumers. Empowering creators from Hollywood studios and AAA game developers to indie filmmakers and advertisers, to build emotionally rich, culturally relevant, and industry-specific experiences. From photorealistic textures and dynamic lighting to intelligent characters and evolving environments, the future of AI-generated entertainment is poised to be cinematic, immersive, and deeply contextual. Whether it's a filmmaker in Riyadh, a game studio in Tokyo, an ad agency in São Paulo, or a teenager creating from their bedroom, anyone will soon be able to produce stunning visual content that also resonates with their culture, industry, or even team identity, with unprecedented quality and speed. The partnership marks a significant milestone for HUMAIN as it advances its mission to build and operate the full AI value chain, and for Luma, as it accelerates its goal to democratize Hollywood-grade generative AI tools for creators everywhere. "We welcome this strategic partnership with Luma as another milestone in scaling frontier AI technologies from Saudi Arabia to the world. By combining HUMAIN's infrastructure with Luma's advanced generative models, this partnership positions the Kingdom at the forefront of visual intelligence, unlocking new opportunities for innovation, enterprise, and digital engagement across the region and the world," said His Excellency Eng. Abdullah Alswaha, Minister of Communications and Information Technology. Tareq Amin, CEO at HUMAIN, commented: "We're excited to partner with Luma to bring the power of cutting-edge, AI-enabled video generation to more creators, developers, and businesses around the world. By providing the critical infrastructure for Luma's breakthrough technology to scale, with the speeds users need, we're helping shape a future where immersive, intelligent experiences are not just possible but are seamlessly integrated into how we live and work." Amit Jain. CEO and Co-Founder of Luma, commented: "This partnership marks an important step forward in our mission to build multimodal general intelligence that can meaningfully effect change in the physical world. For consumers, it means richer, more relevant, more immersive gaming and entertainment experiences. For enterprises, this will unlock new ways to engage customers, design products, and streamline workflows with unprecedented speed and realism. By combining our frontier generative models with HUMAIN's reach and infrastructure, we're accelerating the future of multimodal AI at scale, and with impact." About HUMAIN HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas - next-generation data centers, hyper-performance infrastructure & cloud platforms, advanced AI Models, including one of the world's most advanced Arabic multimodal LLMs, and transformative AI Solutions that combine deep sector insight with real-world execution. HUMAIN's end-to-end model serves both public and private sector organisations, unlocking exponential value across all industries, driving transformation and strengthening capabilities through human-AI synergies. With a growing portfolio of sector-specific AI products and a core mission to drive IP leadership and talent supremacy world-wide, HUMAIN is engineered for global competitiveness and national distinction. About Luma Luma is building multimodal general intelligence that understands and operates in the physical world. Its flagship platform, Dream Machine, enables anyone to generate photorealistic video and images from simple prompts, and now powers content creation for over 30 million users. In 2025, Luma released Ray2, a frontier video generative model capable of creating realistic visuals with stunning detail and natural motion. Luma's models are used by leading platforms including Adobe, AWS, leading studios, and are available via subscription or API. The company has raised over $150 million from top investors including Andreessen Horowitz, AWS, Amplify Partners, and Matrix Partners.
Forbes
28-04-2025
- Entertainment
- Forbes
AI And Hollywood's Next Golden Age
When I asked Amit Jain, the CEO of Luma Labs, what he was building, he didn't say "a video generator." He said a 'universal imagination engine,' a studio-grade system that can produce coherent, emotionally resonant scenes from nothing but a prompt. 'Directing becomes prompting,' he told me. 'We're trying to build tools that understand you like a really good DP would.' Luma's Ray 2 model, which builds on a lineage of NeRF-based rendering and physics-informed realism, can now produce short video clips with camera-aware motion and cinematic texture. The tools still aren't easy to control and lack consistency, but they are improving at an astonishing rate. Generative AI models can rip off elaborate special effects without thinking about it, literally. Generative video is becoming its own medium. Over the past six months, we've seen a wave of new models reach production quality at a remarkable pace, including Runway's Gen-4, OpenAI's Sora, Google's Veo, Luma's Ray 2, Pika 1.5, Kling, Higgsfield, and Minimax, to name just a few. More models are emerging every month. Some excel at animation. Others at live-action. Adobe's Firefly and Moonvalley's Marey are notably trained only on licensed media. Runway has a deal with Lionsgate. HOLLYWOOD, CA - OCTOBER 15: Director James Cameron attends the American Cinematheque 30th ... More Anniversary Screening Of "The Terminator" Q+A at the Egyptian Theatre on October 15, 2014 in Hollywood, California. (Photo by) Blockbuster director James Cameron, who recently joined the board of Stability AI, says AI won't eliminate jobs — but he knows better than most how long it takes and how much it costs to move atoms around in meatspace. The flight to AI will mirror the flight of physical production from Hollywood to cheaper locations, only this time, the locations aren't real. Synthetic content from Holywater. If you can't tell the difference, there is no difference. According to Bogdan Nesvit, founder and CEO of Holywater — whose AI-native streaming apps My Muse and My Drama have over 5 million downloads — 'Ninety percent of our content will be AI-generated within two years.' Holywater is already using AI to produce short-form series for its own platform. Nesvit told me even his mother can no longer tell what's synthetic and what's filmed. Holywater's next move is a platform for TikTok stars, YouTube creators, and short-form filmmakers who want to work directly with AI-generated characters and sets. Nesvit describes it as 'Hollywood in your room.' A director speaks aloud — "Wide shot. Morning light. Forest clearing." — and the scene appears. Not as a sketch, but as a finished scene. CHENGDU, CHINA - SEPTEMBER 20: Film director and producer Rob Minkoff attends the 1st Golden Panda ... More International Cultural Forum on September 20, 2023 in Chengdu, Sichuan Province of China. (Photo by Liu Zhongjun/China News Service/VCG via Getty Images) Film director Rob Minkoff (The Lion King, Stuart Little, Forbidden Kingdom, Haunted Mansion) offered a similar perspective at a Chapman University event two weeks ago, saying, 'You'll be directing in a virtual space the way you would direct on a soundstage — just faster, cheaper, and without the physical limits.' At the Harvard XR Symposium, OpenAI researcher Jeff Bigham projected that 'personalized generative video will become standard in entertainment within three years.' At the same event, Meta CTO Andrew Bosworth described a future where creators describe scenes and characters in natural language and watch them unfold instantly. Jeffrey Katzenberg, founder and managing partner of WndrCo LLC, during the Bloomberg New Economy ... More Forum in Singapore, on Thursday, Nov. 9, 2023. The New Economy Forum is being organized by Bloomberg Media Group, a division of Bloomberg LP, the parent company of Bloomberg News. Photographer: Lionel Ng/Bloomberg Entertainment executives are well aware of what's coming. At a Bloomberg conference last fall, DreamWorks founder Jeffrey Katzenberg said, 'AI will cut the cost of making animated movies by 90%.' Sony Pictures CEO Tony Vinciquerra echoed the sentiment, noting, 'The biggest problem with making films today is the expense. We will be looking at ways to produce both films for theaters and television in a more efficient way, using AI primarily.' Soon creators will be able to prompt fully navigable 3D virtual worlds with realistic physics and intelligent NPCs. Startups like Cecilia Chen's Cybever and Li-Li Feng's World Labs are already laying the groundwork. Chen told me recently on The AI/XR Podcast that Cybever's goal is 'to let creators generate entire virtual cities in real time, then walk through them and interact with AI agents as easily as building a deck in PowerPoint.' Amit Jain, co-founder and CEO of Luma Labs. This brings us back to Luma's Jain. He's not just talking about movies. We're talking about filming dynamic avatars inside reactive 3D worlds — environments more like games than traditional films. Storytelling will evolve into storyliving, where games meet movies, like HBO's Westworld, and we might start questioning who and what is real. A new golden age of Hollywood is dawning, and as much as it pains me to say it, this golden age will come at enormous human cost. Hollywood isn't alone. There's no business that can't be helped by massively cutting costs. Meaning, humans. Fortunately for many, the old ways fade slowly — but in our accelerated age, no one can say what 'slowly' means anymore. The deeper threat to the entertainment industry remains the war for attention — and AI is arming the insurgents. Hollywood can be understood as an ecosystem of capital, technology, IP, distribution, and celebrity. Celebrities will remain central. Studios will continue to own beloved IPs. But three of the studios' advantages — capital, production, and distribution — are under siege and will inevitably fade in a world reordered by AI. There's much more to explore. In the coming weeks, I'll publish a series of follow-up essays examining what this disruption could mean for Hollywood, gaming, big tech, and pop culture.
