11-05-2025
Ageing spirits in days, not decades, with Reactory: Small Business
Reactory, founded by Mark Eltom, creates spirits and whiskeys in a fraction of the time of traditional beverages thanks to a unique technology.
Mark Eltom, founder of Reactory, talks to Tom Raynel about building distilling technology in his basement, and how his technology impressed some of the industry's biggest players. Each Monday, we interview a small business owner, which is now a regular feature of NZME's editorial campaign On The Up, showcasing uplifting