Latest news with #Real-TimeCDPCollaboration
Techday NZ
4 days ago
- Automotive
- Techday NZ
Adobe launches Real-Time CDP Collaboration in Australia, NZ
Adobe has announced the general availability of its Real-Time CDP Collaboration platform in Australia and New Zealand, with several local publishers joining as initial partners. The platform is designed to allow brands and publishers to work together using first-party data to build, target, and measure high-value audiences while maintaining customer privacy. Built on the Adobe Experience Platform, Real-Time CDP Collaboration gives brands the ability to connect data across multiple partners, activate audiences across television, video, and display channels, and measure campaign effectiveness. The solution supports the use of consent-based data and is intended to foster trusted relationships between brands and their customers. News Corp Australia, carsales, Nine, SBS, and TVNZ have been announced as the platform's first local publisher partners. Through these collaborations, advertisers are expected to discover new audiences aligned with consumer preferences and run campaigns across various publisher networks. Dean La Rosa, General Manager, Commercial Data at News Corp Australia, commented on the partnership, stating, "This expanded partnership with Adobe represents another significant step forward for News Australia in driving the industry to unlock the full potential of first party data against premium, scalable networks. Adobe Real-Time CDP Collaboration enables us to connect with brands in a secure, privacy compliant way to deliver rich audience insights, offer more relevant and personalised campaigns, and ultimately drive better outcomes from the media investments across the News Australia network." Nicholas Bailly, Commercial Director, carsales mediahouse, elaborated on the data-driven approach, saying, "At carsales, everything starts with trusted, high-quality first-party data — it's the engine behind our media and marketing solutions. With billions of behavioural signals each quarter at our fingertips, we're uniquely positioned to help brands reach the right audience, in the right place, at the right time in their buying journey. Our work with Adobe Real-Time CDP Collaboration takes our data capabilities even further, enhancing how advertisers securely connect with in-market car buyers in a privacy-first way. Supported by this integration, our people-based marketing platform, carsales Match, enables marketers to activate rich audience segments and deliver campaigns with greater precision, scale and confidence." Stephanie Drabble, Director of Data and Product Commercialisation and Strategy at Nine, underscored the importance of partnership, stating, "Collaborating with brands on their first-party data is crucial for Nine to deliver more relevant ad experiences and drive greater value for advertisers. In a privacy-first landscape, Adobe Real-Time CDP Collaboration provides a secure and intuitive environment for us to partner with brands, allowing them to discover high-value audiences and activate campaigns across our diverse properties with increased velocity, enhancing campaign effectiveness." Claire Lawler, Senior Data and Commercial Product Manager at SBS, addressed the privacy concerns, adding, "Many of our clients are eager to leverage data to enhance campaign efficiency, but privacy and security concerns often pose challenges. Adobe Real-Time CDP Collaboration provides a secure, consent-driven environment that allows us to work closely with advertisers, unlocking data-driven opportunities while respecting consumer privacy. This platform strengthens our commitment to providing solutions that seamlessly integrate with our clients' data platforms." Valerie Walshe, Chief Revenue Officer at TVNZ, highlighted the growing interest in data collaboration, saying, "TVNZ, so far, has partnered with more than 50 brands on data collaboration. This is the largest of any publisher in New Zealand and it's an area which continues to grow for us. The Adobe platform helps us streamline the full process, from sharing insights, to activation, to measurement, giving marketers greater access to TVNZ's rich first-party data. We're excited to unlock new opportunities and business results for marketers in this space." Real-Time CDP Collaboration is designed to connect and collaborate on first-party data from a centralised application. Advertisers and publishers can use dashboards to identify audience overlap and explore customer acquisition, retargeting, or suppression opportunities. Brands can use existing audiences from Adobe Real-Time CDP or other preferred platforms, and customise data visibility and access for ongoing campaigns. Advertisers can activate audience segments across display, video, and streaming television channels, reaching high-value customers and optimising advertising spend. Publishers can use these tools to refine audience targeting and scale revenue opportunities. Additional features, such as AI-driven audience expansion and lookalike modelling, are expected to be introduced soon. Brands will also have access to insights for measuring campaign ROI, with dashboards offering data on impressions, reach, and frequency. Planned enhancements will allow for secure integration of conversion data and the use of additional analytics tools for cross-channel measurement and media planning. Gabbi Stubbs, Asia Pacific Product Marketing Lead for Data Management and AI at Adobe, explained, "Brands are focusing on leveraging consent-driven data to personalise experiences and drive performance based on direct customer relationships. Adobe Real-Time CDP Collaboration empowers brands to jointly discover high-value audiences without moving or exposing directly identifiable customer data, and with our publishing partners, advertisers can easily and cost-effectively activate and measure campaigns that connect directly with their audiences."
Martechvibe
21-02-2025
- Business
- Martechvibe
Adobe Announces General Availability of Real-Time CDP Collaboration
Real-Time CDP Collaboration is purpose-built for brands to connect and collaborate on first-party data. Adobe announced the general availability of Adobe Real-Time CDP Collaboration in the US, a new offering that enables advertisers and publishers to tackle a changing advertising landscape. Brands have long relied on third-party audience signals to power tailored digital ads. As consumers play a more active role in customising their privacy preferences, a move away from third-party data means new tools are required for brands to identify relevant audiences and deliver personalised ad experiences. Real-Time CDP Collaboration addresses this by providing advertisers and publishers a secure environment to collaborate on first-party data, which is inherently consent-driven and anchored in trusted customer relationships. Brands can identify high-value audiences and activate campaigns, all without moving or exposing directly identifiable customer data. Adobe unveiled Warner Bros. Discovery (WBD) as its latest publisher partner for Real-Time CDP Collaboration. This partnership enables advertisers to discover new audiences based on consumer preferences within WBD properties. Advertisers can then activate relevant campaigns across the WBD portfolio of brands. 'We are thrilled to partner with Adobe on this innovative first-party data solution,' said Ryan Gould, President of US Advertising Sales, Go to Market, Warner Bros. Discovery. 'Leveraging these dynamic tools will empower advertisers to maximise their campaigns' success across our premium content portfolio by delivering curated brand experiences to consumers in privacy-centric, contextually relevant ways.' 'Real-Time CDP Collaboration is a major unlock for our clients, and the ease of use is unmatched,' said Giuseppe Cagliostro, Global Client Lead, GroupM Wavemaker. 'It eliminates hours of time we usually spend on creating a data clean room, with an intuitive user interface that delivers meaningful audience insights used to plan campaigns, execute with greater speed and measure the impact of media buys.' Built on Adobe Experience Platform, which provides a single view of customers across every channel, Real-Time CDP Collaboration is purpose-built for brands to connect and collaborate on first-party data. In addition to creating new high-value audiences and driving more relevant campaigns, users can measure ad effectiveness directly with publishers that now include NBCUniversal and Warner Bros. Discovery. Adobe also offers a flexible solution where customers can securely connect data across ecosystem partners including Snowflake and Amazon Web Services (AWS), and identity partners including Acxiom, LiveRamp, TransUnion and The Trade Desk. 'The move away from third-party signals such as Internet cookies has presented an opportunity for brands to make better use of their first-party data, driving more relevant ad experiences based on direct customer relationships,' said Sundeep Parsa, vice president of product, Adobe Experience Cloud. 'By enabling tighter collaboration between advertisers and publishers within a privacy-centric environment, this latest offering in Adobe Experience Cloud is filling in gaps left by third-party data sources and empowering brands to deliver ads that resonate with customers.' With Real-Time CDP Collaboration, brands can: Connect with trusted partners: From a centralised application, advertisers and publishers can connect and collaborate with intuitive dashboards that instantly surface insights on audience overlap and opportunities for customer acquisition, retargeting or suppression. Set-up is quick and easy, allowing brands to leverage audiences already built within Adobe Real-Time CDP, or other preferred platforms and cloud storage partners. Adobe's privacy-centric architecture enables brands to maximise audience discovery and activation, all without exposing proprietary customer information or data. Brands can also customise data visibility and access to ongoing campaigns. Activate audiences directly: Advertisers can activate relevant audience segments directly with publishers across ad channels such as display, video and TV streaming. Advertisers can reach high-value customers, tapping into premium inventory and suppressing already-converted audiences to optimise spend. For publishers, teams can scale ad revenue and strengthen brand relationships by refining audience targeting. Coming soon, advertisers can expand audience sets through AI and discover high-propensity customers with publishers through lookalike models, with experimentation set-up in mere seconds. Brands will also soon be able to leverage third-party identifiers and data partners to boost identity match rates and audience scale. Measure campaign performance: Brands will have access to actionable campaign insights to demonstrate ROI and make adjustments to boost engagement. Advertisers can leverage on-demand dashboards with metrics on active and historical campaigns across publishers, with insights on impressions, reach and frequency. Coming soon, brands can securely integrate audience and conversion data to drive outcomes-based measurement, and export performance insights to measurement partners and tools including Adobe Customer Journey Analytics and Adobe Mix Modeler for cross-channel analysis and media planning. 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Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
20-02-2025
- Business
- Yahoo
Adobe secures data collaborations between brands, publishers with new tool
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Adobe today (Feb. 20) announced the general availability of an offering that enables brands and publishers to better partner for first-party data collaborations, per details shared with Marketing Dive. Adobe Real-Time CDP Collaboration has been piloted by advertisers and agencies including The Coca-Cola Company and GroupM Wavemaker. Warner Bros. Discovery is the latest publisher to integrate with the tool, following launch partner NBCUniversal. The wide launch of the offering comes as brands and publishers continue to navigate a privacy landscape that is moving away from third-party data despite Google's 2024 decision to halt its plans to deprecate cookies in Chrome. Adobe's wide launch of Real-Time CDP Collaboration is the latest reminder that first-party data is now a dominant buttress for advertising, no matter what path Google eventually takes around tracking and privacy after announcing in July 2024 that it no longer plans to deprecate third-party cookies in Chrome. 'The move away from third-party signals such as Internet cookies has presented an opportunity for brands to make better use of their first-party data, delivering more relevant ad experiences based on direct customer relationships,' said Sundeep Parsa, vice president of product for Adobe Experience Cloud, in a statement. First launched at Adobe Summit last March, Real-Time CDP Collaboration provides a clean room environment that allows brands to identify and activate publisher audiences, across channels including display, video and TV streaming, without moving or exposing customer data. The offering also allows brands to measure ad effectiveness directly with publishers and make adjustments to boost engagement. Beyond brand and publisher collaborations, the platform can draw from data partners including Snowflake and Amazon Web Services and identity partners including Acxiom, LiveRamp, TransUnion and The Trade Desk, an acknowledgment that brands already have numerous partners around data and identity from which they draw. Advertisers and agencies including Alterra Mountain Company, Major League Baseball, The Coca-Cola Company and GroupM Wavemaker have piloted the offering. In a beta with launch partner NBCUniversal, advertisers saw 2x more efficient conversion and ten-times better match rates, along with a 90% lift compared to standard audience onboarding. Warner Bros. Discovery is the latest publisher to integrate with the offering. 'Leveraging these dynamic tools will empower advertisers to maximize their campaigns' success across our premium content portfolio by delivering curated brand experiences to consumers in privacy-centric, contextually relevant ways,' said Ryan Gould, president of U.S. advertising sales, go to market, at Warner Bros. Discovery, in a statement. Recommended Reading Dentsu brings Adobe's generative AI acumen to data, identity offering Sign in to access your portfolio
