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Hello Kitty land in Tokyo will be overrun by zombies this summer
Hello Kitty land in Tokyo will be overrun by zombies this summer

Time Out

time22-05-2025

  • Entertainment
  • Time Out

Hello Kitty land in Tokyo will be overrun by zombies this summer

Sanrio Puroland may be one of the cutest places in Tokyo, home to beloved characters like Hello Kitty, Kuromi and Pompompurin. Fans flock to this family-friendly attraction for its whimsical rides, engaging shows and meet-and-greets – all wonderfully fun, cutesy and suitable for visitors of all ages. But for two nights this summer, the magic will take a terrifying turn. In a special collaboration with Obaken, a Tokyo-based horror attraction operator known for haunted houses and themed cafés, Sanrio Puroland will be overrun by zombies on two consecutive Saturdays, June 28 and July 5. Don't worry, your beloved Hello Kitty and friends aren't turning into the undead – this is a completely separate, after-hours event. Titled ' Obaken Zombieland in Sanrio Puroland: Rebirth Code ', the spine-chilling event is billed as the largest of its kind in the Kanto region. Once the daytime guests have left and the clock strikes 7pm, Puroland will transform into a dystopian nightmare. According to the event's storyline, a long-dormant infection has mutated and resurfaced, triggering an emergency lockdown. The infected roam the grounds while special forces attempt to contain the chaos. To mark its 10th anniversary this year, the immersive horror experience will introduce a new breed of zombie called the Resurrector. These undead creatures are said to be more intelligent and aggressive than ever before. Participants in the event are considered potentially infected. They must navigate seven themed zones and complete missions to prove they are uninfected, all while dodging attacks from the zombies. Survive the night, complete the challenges, and you'll receive exclusive merchandise to commemorate your bravery. Obaken Zombieland in Sanrio Puroland runs from 7pm to 10pm, with entry limited to 1,000 participants per night. Advance tickets are now on sale for ¥6,980. Due to the intense nature of the event, entry is restricted to those of junior high school age and older.

Hello Kitty theme park to be overrun by zombies this summer, young children barred from entering
Hello Kitty theme park to be overrun by zombies this summer, young children barred from entering

SoraNews24

time16-05-2025

  • Entertainment
  • SoraNews24

Hello Kitty theme park to be overrun by zombies this summer, young children barred from entering

Eradication squads to be dispatched to deal with outbreak, guests will need to prove they're not infected by completing missions inside haunted theme park. Few theme parks stick to their theme as strongly as Tokyo's Sanrio Puroland. Disneyland has a number of rides with inspirations from outside the Disney animated canon, and Universal Studios Japan's video game and anime-themed attractions are arguably the bigger draw than its Hollywood movie ones. Pretty much everything inside Puroland, though, is there to connect you to the world of Hello Kitty and her Sanrio friends. Oh, except for the zombies and the containment squad sent in to exterminate them. Yes, on special nightmarish nights this summer, Puroland will be overrun by legions of the walking dead as the park transforms into one of the largest haunted houses in Japan for the Obaken Zombieland in Puroland -Rebirth Code- event. The latest installment in Sanrio's surprising collaboration with Tokyo-based horror design company Obaken, the event makes no attempt to distance itself from the Puroland branding, as its backstory explicitly states that you're in the role of a visitor to Puroland when a zombie outbreak occurs and the park has to be locked down. ▼ Changes to the interior lighting make Puroland a surprisingly sinister-looking place. The in-even story even acknowledges previous Puroland horror events, saying that the authorities thought that they'd contained the source of the previous zombie outbreak three years ago (last year's invading force of evil was the Devil Tribe) , only for a new, more powerful strain of the virus to suddenly surface. With everyone inside the park suspected of being contaminated, and the response team apparently having been instructed to shoot zombies (as shown in the preview video above), you'll need to traverse the zombie-overrun Puroland and complete a series of missions to prove that you're still an uninfected human, all while being pursued by creatures that want to consumer your flesh. Successfully confirming your non-infected status is by no means guaranteed. There are a total of seven available missions, and at least four must be completed to earn a survivor's badge. It's unclear what happens to those who can't verify they're not infected, but with the most obvious potential outcomes being execution or permanently joining the zombie horde, you'll probably want to do your best to complete the missions. As you can see from the preview images, this is by no means an activity for little kiddies that adds just a touch of spooky whimsy to Sanrio's customary cuteness. As a matter of fact, Puroland and Obake say this is their most terrifying team-up yet, and children under junior high school age will not be admitted. On the event's website Puroland even goes so far as to say they 'will bear absolutely no responsibility for trouble that occurs between participants,' so if the bonds of devotion between you and your family, friends, or lover break under the strain of imminent death at the hands of the undead, don't expect the park's staff to help you patch the relationship up after one of you abandons the other to save themselves. Obaken Zombieland in Puroland -Rebirth Code- will take place on the nights of June 28 and July 5, starting at 7 p.m. after the park closes for the day and lasting until 10 p.m. Participation is capped at 1,000 people per night, with discount advance tickets going on sale online here from May 17 for 6,980 yen (US$48), and same-day, at-the-door tickets, if any are still available, priced at 7,980 yen. Meanwhile, if all of this sounds just too scary and you'd rather just find a nice, cozy cafe to relax in, Obaken can help you with that too (just DO NOT go up to the second floor). Related: Sanrio Puroland Source: PR Times, Sanrio Puroland Images: PR Times © 2025 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!

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