Latest news with #RedditInsights
Time of India
an hour ago
- Business
- Time of India
Reddit unveils AI-driven ad tools to help brands tap into user discussions
Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The company said its AI-driven tool, " Reddit Insights ", would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas. It will also provide a feature called "Conversation Summary Add-ons", allowing brands to integrate "positive" user comments directly under the ads to show what they think about the ad subject. Platforms such as Reddit, Snap and Pinterest are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties. Reddit's announcement comes after WPP Media trimmed its forecast for global ad revenue growth to 6% from its prior target of 7.7% due to uncertainties related to changing U.S. trade policies. Brands are expected to prioritize flexible ad contracts and accelerate the adoption of AI tools in ad production and user targeting, the media investment arm of ad group WPP said last week. Last month, Reddit forecast second quarter revenue above Wall Street estimates, but CEO Steve Huffman said the company expected some disruption for traffic from Google search. Reddit also launched new content moderation and analytics tools in March, aimed at helping people adhere to community rules and better understand content performance.
Mint
3 hours ago
- Business
- Mint
Reddit unveils AI tools to boost ad performance through real-time community insights
Reddit has introduced two new artificial intelligence-powered advertising features aimed at enhancing campaign effectiveness and engagement by leveraging real-time user conversations on its platform. The social media company announced the launch of "Reddit Insights powered by Community Intelligence", an AI-driven tool designed to provide advertisers with timely and data-rich insights for campaign planning. By analysing trending discussions across Reddit's diverse communities, marketers will be able to identify emerging topics, test ideas, and shape more responsive ad strategies. In a move to further strengthen ad relevance, Reddit is also rolling out "Conversation Summary Add-ons", a feature that allows brands to highlight favourable user comments directly beneath promoted posts. This aims to create a more organic ad experience by showcasing genuine, positive sentiment from the Reddit community. The features are part of Reddit's broader strategy to attract advertisers at a time when economic uncertainty is prompting brands to seek more flexible, efficient solutions. Competitors such as Snap and Pinterest are also investing in AI to sharpen ad targeting and performance. Jen Wong, Reddit's Chief Operating Officer, revealed that France-based advertising giant Publicis Groupe is already making use of Reddit Insights. The platform will open up access to additional agencies starting in July. Reddit's latest initiative follows a downward revision by WPP Media of its global advertising growth forecast—from 7.7 per cent to six per cent citing concerns over shifting U.S. trade policies. According to WPP's media investment division, brands are increasingly opting for adaptable contracts and turning to AI tools to streamline ad production and improve targeting accuracy. Although Reddit projected better-than-expected revenue for the second quarter last month, CEO Steve Huffman cautioned that a decline in traffic from Google search could present short-term challenges. In March, Reddit also rolled out new moderation and analytics capabilities, designed to help users follow community standards and track content performance more effectively. (With inputs from Reuters)
Yahoo
3 hours ago
- Business
- Yahoo
Reddit Stock Gains as Site Launches AI-Driven Tools for Advertisers
Reddit shares climbed Monday, after the online discussion forum said it had launched two AI-driven tools to help advertisers access conversations on its site. The company said it had launched Reddit Insights, which would deliver real-time data that would help marketers plan campaigns. Even with Monday's gains, Reddit shares have lost roughly one-quarter of their value so far this (RDDT) shares rose nearly 4% in recent trading Monday, after the online discussion forum said it launched two AI-driven tools to help advertisers access conversations on its site. The company said Monday that it launched Reddit Insights (Alpha), which offers real-time insights that can help marketers plan campaigns. 'Whether it's identifying emerging cultural insights, validating creative concepts, or monitoring brand health, Reddit Insights eliminates traditional barriers to social listening, offering precise data at scale,' the social media company said. It also unveiled 'Conversation Summary Add-ons (Alpha),' which inserts positive content from Reddit users 'directly below an advertiser's creative.' The launch of both tools comes about a month after Wells Fargo downgraded the stock amid concerns that Google's implementation of AI search features could hurt Reddit's ad revenue. Even with Monday's gains, Reddit shares have lost roughly one-quarter of their value so far this year. Read the original article on Investopedia Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
7 hours ago
- Business
- Time of India
Reddit unveils AI-driven ad tools to help brands tap into user discussions
Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The company said its AI-driven tool, " Reddit Insights ", would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas. It will also provide a feature called "Conversation Summary Add-ons", allowing brands to integrate "positive" user comments directly under the ads to show what they think about the ad subject. Platforms such as Reddit, Snap and Pinterest are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties. Reddit's announcement comes after WPP Media trimmed its forecast for global ad revenue growth to 6% from its prior target of 7.7% due to uncertainties related to changing U.S. trade policies. Live Events Brands are expected to prioritize flexible ad contracts and accelerate the adoption of AI tools in ad production and user targeting, the media investment arm of ad group WPP said last week. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Last month, Reddit forecast second quarter revenue above Wall Street estimates, but CEO Steve Huffman said the company expected some disruption for traffic from Google search. Reddit also launched new content moderation and analytics tools in March, aimed at helping people adhere to community rules and better understand content performance.
The Star
8 hours ago
- Business
- The Star
Reddit unveils AI-driven ad tools to help brands tap into user discussions
FILE PHOTO: Reddit app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration/File Photo (Reuters) -Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The company said its AI-driven tool, "Reddit Insights", would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas. It will also provide a feature called "Conversation Summary Add-ons", allowing brands to integrate "positive" user comments directly under the ads to show what they think about the ad subject. Platforms such as Reddit, Snap and Pinterest are leaning on AI-driven ad targeting tools to attract marketers in a fiercely competitive ad market amid economic uncertainties. Reddit's announcement comes after WPP Media trimmed its forecast for global ad revenue growth to 6% from its prior target of 7.7% due to uncertainties related to changing U.S. trade policies. Brands are expected to prioritize flexible ad contracts and accelerate the adoption of AI tools in ad production and user targeting, the media investment arm of ad group WPP said last week. Last month, Reddit forecast second quarter revenue above Wall Street estimates, but CEO Steve Huffman said the company expected some disruption for traffic from Google search. Reddit also launched new content moderation and analytics tools in March, aimed at helping people adhere to community rules and better understand content performance. (Reporting by Jaspreet Singh in Bengaluru; Editing by Saumyadeb Chakrabarty)
