Latest news with #RegenerativeGrainStraightBourbon
Forbes
21-04-2025
- Business
- Forbes
Brother's Bond Bourbon Looks To Stir Up Sustainability During Earth Month
Earth Month and Earth Day are a time that many are trying to make a bit more effort to support more sustainable practices. For some though, it's a constant effort. A great example is Brother's Bond Bourbon. This brand may get a lot of attention for their bourbon, but they are equally established for their consistent sustainability efforts. Espresso Regentini from Brother's Bond Bourbon. Brother's Bond Bourbon In fact their Regenerative Grain Straight Bourbon was one of the first small batch bourbons in the U.S. made with regenerative grains and the brand has donated a portion of every Brother's Bond bottle sold to Kiss the Ground, which supports soil health. Now, the brand is marking Earth Month in a special way with their Shake & Stir Up change campaign in an effort to support sustainability and regenerative agriculture. Ian Somerhalder, who co-founded Brother's Bond with Paul Wesley, chatted with in an email interview about this Earth Month initiative, but he explains for this brand, sustainability isn't an add-on; it's a founding principle. "From day one, our mission has been to create exceptional whiskey while protecting the planet for future generations," said Somerhalder, who says his team is committed to helping transition U.S. farmland to regenerative agricultural practices, with an ambitious goal of supporting 100 million acres by 2030. "Regenerative farming rebuilds soil health, enhances biodiversity, and captures carbon; it's one of the most hopeful and scalable solutions to the climate crisis. Every bottle of Brother's Bond helps support this transition, with 1% of our sales donated to advancing soil health. It's about legacy, impact, and crafting a better future, sip by sip," said Somerhalder. To this end, the Regenerative Grain Bourbon is a small-batch release made with grains grown using regenerative practices within 20 miles of the distillery in North Carolina. "It's a blend of a nuanced three-year bourbon and a distinct six-year wheated bourbon, and it's one of the first in the U.S. made with regeneratively farmed grains," said Somerhalder, who shared sourcing these grains wasn't easy. "There's no existing roadmap, but we felt strongly about leading the change. This release represents a tangible step toward more environmentally responsible bourbon-making, and the flavor speaks for itself: rich caramel, toasted oak, campfire marshmallow. It's an award-winning bourbon with depth and purpose," said Somerhalder, As part of their sustainability efforts, Brothers Bond is also working with Kiss the Ground, a nonprofit that's changing how we think about soil. "They advocate for regeneration as a solution to the climate, water, and wellness crisis, and they make the science accessible and inspiring," said Somerhalder. "I've been involved with them personally for years and helped produce both Kiss the Ground and Common Ground, two powerful documentaries about the regenerative movement." Brother's Bond supports their mission financially and through awareness. "With every bottle sold, we're contributing to their work helping U.S. farmers shift to regenerative practices—over 36 million acres and counting. It's a partnership grounded in shared values and real impact," said Somerhalder. For Earth Month's Shake & Stir Up Change campaign, the team created two coffee-forward cocktails: The Espresso Regentini, which is made with certified regenerative coffee beans from Kiss the Ground, as well as the Carbon Capture Cold Brew, a bourbon-forward spin with a touch of sweetness. "Coffee and bourbon share deep roots in agriculture and craftsmanship, and we wanted to use that connection to tell a bigger story about regeneration, flavor, and making better choices," said Somerhalder, who believes the Espresso Regentini especially gives the classic espresso martini a more soulful, whiskey-rich profile. "Bourbon and coffee were meant to meet, and this Earth Month felt like the perfect time to introduce them," said Somerhalder.
Yahoo
16-04-2025
- Business
- Yahoo
Brother's Bond Bourbon Shines a Light on Regenerative Agriculture This Earth Month
Award-Winning Whiskey with Purpose: Supporting Soil Health, One Sip at a Time PLANO, Texas, April 16, 2025 /PRNewswire/ -- In celebration of Earth Month, Brother's Bond Bourbon is proud to SHAKE & STIR UP CHANGE—a campaign inspiring bourbon lovers to sip more sustainably and support regenerative agriculture. Brother's Bond Bourbon—the award-winning bourbon brand, founded by actors, longtime friends, and whiskey experts, Ian Somerhalder and Paul Wesley—continues to spotlight its commitment to sustainable craftsmanship and has gone beyond crafting the best whiskey. The brand was founded in 2021 with a mission to create exceptional whiskey while preserving the planet for future generations and striving to transition the bourbon-making process to 100% regenerative practices. Brother's Bond is committed to supporting the transition of U.S. farmland to regenerative agricultural practices, with a goal of reaching 100 million acres by 2030. Brother's Bond Regenerative Grain Straight Bourbon, crafted with regenerative grains grown within 20 miles of the North Carolina distillery, is taking center stage this April. This small-batch, award-winning release is a blend of a nuanced three-year bourbon and a distinct six-year wheated bourbon, aged using custom toast and char methods to create a rich, expressive flavor. This limited-release bourbon remains one of the first bourbons in the U.S. crafted with regenerative grains and represents a meaningful step in the brand's commitment to environmental responsibility. Brother's Bond Regenerative Grain Straight Bourbon Whiskey$59.99 MSRP / 95 Proof Color: Rich, deep, caramel amber Aroma: Dreamy, full of caramel sweetness and toasted oak Taste: Campfire marshmallow, seasoned oak, roasted buttered corn, vanilla glaze Finish: Warm to the very soul, lingering softly Empty Glass: Sublime "To us, bourbon is about more than flavor—it's about legacy and impact," said Ian Somerhalder, co-founder of Brother's Bond Bourbon. "Regenerative farming isn't just an agricultural shift—it's a hopeful solution to the climate crisis. By caring for the land and supporting the farmers who steward it, we're creating a richer, more meaningful whiskey experience—one that preserves the earth for future generations. Every sip connects us to something bigger, and every pour is a step toward something better." Since its founding, Brother's Bond has proudly supported Kiss the Ground, a non-profit championing regeneration and healthy soil as a solution to our wellness, water, and climate crisis. The brand has donated a portion of every bottle sold to advance soil health and is honored to collaborate with partners like Kiss the Ground to be part of a broader movement helping over 36 million U.S. acres transition to regenerative practices. To toast the movement, the brand created two eco-conscious Earth Month cocktails: Espresso Regentini – bold and creamy, featuring Kiss the Ground's certified regenerative coffee beans Carbon Capture Cold Brew – a chilled coffee cocktail with a subtle sweetness Sip. Watch. Join. April 22 at 10 AM PT, tune in to the live Q&A on Common Ground Film's YouTube channel with the creators of the regenerative agriculture documentary Common Ground, followed by streaming the film and its prequel Kiss the Ground on Amazon Prime. Every view helps spread awareness and amplify the message of regeneration. Retail PartnershipBrother's Bond Bourbon is also featured in Spec's "Healthy Soil, Healthy Planet" campaign across Texas this April, encouraging consumers to support regeneration by donating at checkout. You can also find Brother's Bond Regenerative Grain Bourbon at other leading retailers nationwide, including Rouses Market, Total Wine & More, GoPuff, BevMo!, and ABC Fine Wine & Spirits, so you can sip sustainably wherever you shop. For more information, visit or follow @brothersbondbourbon on Instagram, Facebook, TikTok, and X @brothersbond. About Brother's BondBrother's Bond Bourbon, founded by famous on-screen brothers, whiskey makers, and real-life friends Ian Somerhalder and Paul Wesley, is an ultra-premium bourbon brand celebrated for its exceptional quality and craftsmanship. Meticulously crafted with the finest all-natural ingredients and aged to perfection, Brother's Bond honors the rich heritage of American whiskey-making. The hand-selected, award-winning small-batch whiskey portfolio includes Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon, and Bottled-in-Bond Straight Bourbon, which has been recognized as one of the Top 5 Bourbons in the world. Beyond exceptional taste, Brother's Bond is committed to sustainability, giving back a portion of proceeds to regenerative agriculture and responsible sourcing with every bottle sold. Brother's Bond is redefining what it means to enjoy an ultra-premium whiskey – one sip, one story, one bond at a time. Time to Bond. For more information, visit and follow us on Instagram, Facebook, and TikTok @brothersbondbourbon and X @brothersbond. CONTACT:Laura Mulhernlmulhern@ View original content to download multimedia: SOURCE Brother's Bond Bourbon Sign in to access your portfolio
