Latest news with #ReloCensus
Yahoo
27-03-2025
- Business
- Yahoo
Relo Metrics Accelerates AI-Powered Sponsorship Analytics for Sports & Entertainment with Computer Vision and Multi-Modal AI Powered by NVIDIA
Unveiling the Next Evolution of AI in Sports & Entertainment Marketing at NVIDIA GTC 2025 SANTA MONICA, Calif., March 18, 2025--(BUSINESS WIRE)--(GumGum Sports Inc.) Relo Metrics, a leading AI-driven sponsorship analytics platform, today announced the adoption of key NVIDIA technologies into Relo Census and Relo Edge (formerly known as Media Value Center) redefining how sponsorship impact is analyzed and optimized in sports and entertainment. Relo Census and Relo Edge will leverage the latest advancements in computer vision, AI-driven automation, and real-time analytics to accelerate AI-powered sponsorship intelligence. Allied Market Research shows sports sponsorship is projected to reach $151.4 billion by 2032. As this sector continues its rapid growth, brands, media companies, and rights holders are seeking more efficient, precise, and scalable ways to measure ROI. The collaboration between Relo Metrics and NVIDIA accelerates the deployment of AI-powered sponsorship intelligence, enabling real-time, data-driven decision-making across the sports ecosystem. With major global events on the horizon, including the 2026 FIFA World Cup, the 2028 Summer Olympics in Los Angeles, and expanding Formula 1 and UFC schedules, organizations have the tools they need to maximize the value and impact of their sponsorships. Introducing the Next Generation of AI-Powered Sponsorship Analytics At NVIDIA GTC 2025, Relo Metrics CEO, Jay Prasad will unveil how the company is leveraging NVIDIA NV-CLIP NIM microservices to track, analyze, and optimize sponsorship visibility through an advanced multi-modal AI model across various sports leagues and media environments. This will enable innovation that provides: Automated Logo Detection – Identifying and categorizing brand placements in real-time, from stadium signage to athlete apparel. AI-Driven Impact Measurement – Using deep learning models to assess brand visibility and ROI, ensuring sponsors maximize the investment value. Advanced Video Summarization & AI Agents – Moving beyond traditional dashboards, AI-powered sponsorship optimization automates insights and next-best actions. By teaming up with NVIDIA, Relo Metrics is taking its AI-powered sponsorship measurement to the next level. With the ability to train, deploy, and run AI models at scale, Relo Metrics can now process millions of sponsorship placements in real-time. This breakthrough is about transforming data into meaningful revenue insights. For brands, that means a clearer connection between sponsorship investments and their bottom line, unlocking new opportunities to maximize value. "We are in the midst of a major AI transformation in sports," said Jay Prasad, CEO of Relo Metrics. "This isn't just about improving sponsorship measurement, it's about redefining how brand value is tracked, quantified, and monetized at scale. By accelerating our patented AI-driven computer vision and sponsorship analytics with NVIDIA AI, we are unlocking unprecedented speed and efficiency in data processing, real-time valuation, and automated sponsorship asset optimization. This accelerates the time to market for advanced software and multi-modal tools, ensuring that key players in the sports and entertainment ecosystem can make more strategic decisions." To double memory capacity and throughput, and train on larger datasets more efficiently, Relo Metrics transitioned from FP32 to BF16 precision on NVIDIA H100 GPUs. H100's Transformer Engine was pivotal in further accelerating training for transformer-based models, achieving up to 6X speedup in large-scale AI training. Strategic Go-to-Market Initiative Beyond this technology, Relo is expanding AI-powered sports data analysis into new markets including: Global sports leagues and rights holders – Delivering real-time sponsor valuation, exposure tracking. Brands and agencies – Providing data-driven sponsorship measurement to refine marketing decisions. Streaming and broadcast platforms – Integrating computer vision insights to offer a more complete picture of audience engagement across media channels. Join Relo Metrics at NVIDIA GTC 2025 on March 19, where CEO, Jay Prasad will present the future of AI-powered brand intelligence and sponsorship analytics. About Relo Metrics Relo Metrics is an AI-powered sponsorship analytics company transforming how brands, teams, and agencies measure sponsorship effectiveness across live sports and entertainment. By combining computer vision, machine learning, and real-time analytics, Relo Metrics delivers precise, automated insights that drive higher ROI and better decision-making in sports sponsorships. For more information, visit View source version on Contacts Hannah Shain, VP Marketing, Relo Metrics, Season Skuro (US) / Shawn Belluigi (EMEA), Bubble Agency, relo@
Yahoo
27-03-2025
- Automotive
- Yahoo
Relo Metrics Expands Census Product into Formula One and Advances Sponsorship Valuation for the Global Motorsports Industry
Using Computer-Vision Powered Scene Detection, Relo Adds Sponsorship Valuation of all F1 Races, Teams, Brands as Sponsorship Spend Looks to Reach $2.9 Billion Revenue in 2025 SANTA MONICA, Calif., March 27, 2025--(BUSINESS WIRE)--(GumGum Sports Inc.) Relo Metrics, a leading AI-driven sponsorship, data, and analytics platform for real-time data-driven decisions, today announced that its Relo Census product now includes Formula One (F1), bringing a first-of-its-kind, census-level data set to one of the world's most prestigious and fastest-growing sports. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimize investments, with unprecedented speed and accuracy. The official launch of Relo Census for F1 coincided with the 2025 season opener at the Australian Grand Prix on March 15. Additionally, BlackBook Motorsport Forum, taking place on March 27, 2025 in London will be the launchpad for Relo's latest innovation in motorsports sponsorship measurement — bringing, AI-powered analytics to high-speed racing environments. As part of the launch, CEO Jay Prasad will be on site to share insights on how these advancements are redefining brand valuation in motorsports. Relo Census: A Game-Changer for F1 Sponsorship Measurement The F1 series' sponsorship revenue is projected to hit $798 million this year. According to the SportsPro 'Formula One 2024 Business Report,' F1 is experiencing explosive commercial growth and attracting 100+ million weekly viewers, a global audience comparable to the Super Bowl. Sponsorship spend across F1 and its teams for the 2025 season is projected to reach more than $2.9 billion, an increase of ten percent year-over-year (YoY), according to a study by Ampere Analysis. Sponsorship deals have reached record-breaking levels, with LVMH signing a $1 billion, 10-year sponsorship deal starting in 2025, further proving that brands see F1 as a premium-tier global marketing platform. As more brands invest in the sport, they need faster, more accurate ways to measure their sponsorship impact. Yet, F1 sponsorship data and measurement have long been fragmented and slow, with teams and brands relying on delayed post-race reports that take weeks to be published, challenging teams and brands to make data-driven decisions between races, mid-season. Relo Census changes this by providing fast AI-driven insights and analytics, allowing brands to react quickly and optimize their strategies and investments throughout the season. "With its global reach and increasing brand investment, F1 sponsorship measurement needs are exploding along with its popularity. We're delivering innovation in the form of advanced computer vision models built specifically for the dynamics of race day," said Jay Prasad, CEO of Relo Metrics. "Expanding Relo Census into F1 is about more than just tracking sponsorship exposure; it's about bringing motorsports into a larger ecosystem of sponsorship valuation." Census enables brands to compare and optimize sponsorship performance across sports, ensuring they can capture opportunities to integrate into the sport and fan experience. This marks the 8th sport (MLB, NBA, NFL, NHL, MLS, WNBA, College Football) with census-level data, and our first truly global data asset for both brand exposures and audience viewership around the world. AI-Powered Precision By partnering with NVIDIA and its NV-CLIP NIMS multi-modal AI model, Relo Census is redefining how sponsorship visibility is tracked and measured in F1. Traditional methods struggle to accurately capture fast-moving brand placements on cars traveling at over 200+ MPH, often relying on manual annotation or delayed post-race analysis. Relo Census eliminates these limitations using advanced AI-driven automation to detect, categorize, and quantify brand exposure. Brands can now compare F1 sponsorship performance analysis and comparison across multiple sports leagues and media environments. Seamless API integration ensures brands, teams, and agencies can easily access and incorporate data into custom sponsorship models and marketing analytics. "The speed of insights is crucial in motorsports sponsorships," said Liane Morgese, Vice President & Co-Head of Insights and Analytics, Brand Consulting at Creative Artists Agency. "With Relo Census, we can now measure brand exposure with real-time accuracy and adjust strategies mid-season, which was previously challenging. This platform is truly revolutionizing how brands engage with F1 sponsorships." Expanding Beyond F1 Relo Metrics' expansion into Formula 1 is just the first step in a broader transformation of motorsport sponsorship measurement. As Formula E, WEC, MotoGP, and other emerging racing leagues continue to attract global attention, Relo Census is poised to bring AI-powered analytics across the entire motorsport landscape, ensuring brands and teams have access to real-time, comparative insights across multiple racing series. Join Us at the BlackBook Motorsport Forum Jay Prasad and the Relo European Team will be having conversations around F1's sponsorship evolution and the future of motorsport analytics at the BlackBook Motorsport Forum in London on March 27, 2025. The event brings together global decision-makers to explore innovation, sustainability, and commercial success in motorsports. For more details, visit the BlackBook Motorsport Forum. For those attending the BlackBook Motorsport Forum, Jay Prasad will be available for one-on-one meetings to discuss how Relo Census can elevate sponsorship measurement in motorsports. To schedule a meeting, please contact marketing@ About Relo Metrics Relo Metrics is an AI-powered sponsorship analytics company transforming how brands, teams, and agencies measure sponsorship effectiveness across live sports and entertainment. By combining computer vision, machine learning, and real-time analytics, Relo Metrics delivers precise, automated insights that drive higher ROI and better decision-making in sports sponsorships. For more information, visit View source version on Contacts Hannah Shain, VP Marketing, Relo Metrics, Season Skuro (US) / Shawn Belluigi (EMEA), Bubble Agency, relo@
Yahoo
18-03-2025
- Business
- Yahoo
Relo Metrics Accelerates AI-Powered Sponsorship Analytics for Sports & Entertainment with Computer Vision and Multi-Modal AI Powered by NVIDIA
Unveiling the Next Evolution of AI in Sports & Entertainment Marketing at NVIDIA GTC 2025 SANTA MONICA, Calif., March 18, 2025--(BUSINESS WIRE)--(GumGum Sports Inc.) Relo Metrics, a leading AI-driven sponsorship analytics platform, today announced the adoption of key NVIDIA technologies into Relo Census and Relo Edge (formerly known as Media Value Center) redefining how sponsorship impact is analyzed and optimized in sports and entertainment. Relo Census and Relo Edge will leverage the latest advancements in computer vision, AI-driven automation, and real-time analytics to accelerate AI-powered sponsorship intelligence. Allied Market Research shows sports sponsorship is projected to reach $151.4 billion by 2032. As this sector continues its rapid growth, brands, media companies, and rights holders are seeking more efficient, precise, and scalable ways to measure ROI. The collaboration between Relo Metrics and NVIDIA accelerates the deployment of AI-powered sponsorship intelligence, enabling real-time, data-driven decision-making across the sports ecosystem. With major global events on the horizon, including the 2026 FIFA World Cup, the 2028 Summer Olympics in Los Angeles, and expanding Formula 1 and UFC schedules, organizations have the tools they need to maximize the value and impact of their sponsorships. Introducing the Next Generation of AI-Powered Sponsorship Analytics At NVIDIA GTC 2025, Relo Metrics CEO, Jay Prasad will unveil how the company is leveraging NVIDIA NV-CLIP NIM microservices to track, analyze, and optimize sponsorship visibility through an advanced multi-modal AI model across various sports leagues and media environments. This will enable innovation that provides: Automated Logo Detection – Identifying and categorizing brand placements in real-time, from stadium signage to athlete apparel. AI-Driven Impact Measurement – Using deep learning models to assess brand visibility and ROI, ensuring sponsors maximize the investment value. Advanced Video Summarization & AI Agents – Moving beyond traditional dashboards, AI-powered sponsorship optimization automates insights and next-best actions. By teaming up with NVIDIA, Relo Metrics is taking its AI-powered sponsorship measurement to the next level. With the ability to train, deploy, and run AI models at scale, Relo Metrics can now process millions of sponsorship placements in real-time. This breakthrough is about transforming data into meaningful revenue insights. For brands, that means a clearer connection between sponsorship investments and their bottom line, unlocking new opportunities to maximize value. "We are in the midst of a major AI transformation in sports," said Jay Prasad, CEO of Relo Metrics. "This isn't just about improving sponsorship measurement, it's about redefining how brand value is tracked, quantified, and monetized at scale. By accelerating our patented AI-driven computer vision and sponsorship analytics with NVIDIA AI, we are unlocking unprecedented speed and efficiency in data processing, real-time valuation, and automated sponsorship asset optimization. This accelerates the time to market for advanced software and multi-modal tools, ensuring that key players in the sports and entertainment ecosystem can make more strategic decisions." To double memory capacity and throughput, and train on larger datasets more efficiently, Relo Metrics transitioned from FP32 to BF16 precision on NVIDIA H100 GPUs. H100's Transformer Engine was pivotal in further accelerating training for transformer-based models, achieving up to 6X speedup in large-scale AI training. Strategic Go-to-Market Initiative Beyond this technology, Relo is expanding AI-powered sports data analysis into new markets including: Global sports leagues and rights holders – Delivering real-time sponsor valuation, exposure tracking. Brands and agencies – Providing data-driven sponsorship measurement to refine marketing decisions. Streaming and broadcast platforms – Integrating computer vision insights to offer a more complete picture of audience engagement across media channels. Join Relo Metrics at NVIDIA GTC 2025 on March 19, where CEO, Jay Prasad will present the future of AI-powered brand intelligence and sponsorship analytics. About Relo Metrics Relo Metrics is an AI-powered sponsorship analytics company transforming how brands, teams, and agencies measure sponsorship effectiveness across live sports and entertainment. By combining computer vision, machine learning, and real-time analytics, Relo Metrics delivers precise, automated insights that drive higher ROI and better decision-making in sports sponsorships. For more information, visit View source version on Contacts Hannah Shain, VP Marketing, Relo Metrics, Season Skuro (US) / Shawn Belluigi (EMEA), Bubble Agency, relo@ Sign in to access your portfolio
