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Muscat Daily
4 days ago
- Business
- Muscat Daily
AMOUAGE UNVEILS ITS FIRST BOUTIQUE IN GUANGZHOU
Amouage, the independent Omani High Perfumery House, has opened its first boutique in South China, located within Tianhe Parc Central in Guangzhou. This launch marks a defining moment in Amouage's strategic global expansion, extending the House's craftsmanship and artistry to one of China's most vibrant cities. Conceptualised by Amouage's Chief Creative Officer, Renaud Salmon, together with architectural collaborators Héroïne, the new space brings the House's story to life, offering a sensory experience that transcends boundaries. Where Legacy Meets New Beginnings Amouage's journey in China has always been grounded in cultural understanding and long-term perspective, a market the House has approached with care and conviction. While Amouage's presence has evolved in recent years, its story in China began over a decade ago, with creations such as Epic Woman, Memoir Man and Honour Woman resonating deeply with connoisseurs and securing top ranking presence on platforms like a leading fragrance review platform in China. This enduring connection has been further recognised through several prestigious accolades, including the Golden Osmanthus Award for Epic Woman for Best Female Perfume, Gold Award and the special attention mAPA Award for Guidance 46. An Architecture of Transience and Permanence Designed to embody the House's philosophy, the boutique invites visitors to engage with the timeless art of fragrance. Its façade opens to a serene interior, shaped by natural materials and the shifting play of light. Sculptural elements evoke the movement of desert dunes, with surfaces that catch the light, subtly mirroring the flow of sand. Travertine tables, in hues of desert sand, echo the rugged beauty of Oman's landscapes, while the silhouettes of the Amouage bottle, carved from sandstone, recall the majestic architecture of the country. This blend of texture and form invites reflection, where sand becomes a symbol of both impermanence and preservation, framing Amouage's perfumes as representations of depth, heritage, and beauty. At the heart of the boutique, the Gift of Kings shines through, its central placement further symbolising the House's opulence. The opening of the new boutique in Guangzhou continues Amouage's thoughtful expansion in China, following the success of 'The Sillage' flagship store located in the heart of Zhang Yuan, Shanghai. Together, the new spaces have been designed to encapsulate the essence of the House, inviting clients to step beyond the ordinary, where tradition and innovation come together to create something truly exceptional.

Grazia USA
17-05-2025
- Entertainment
- Grazia USA
Sophisticated Perfumes You'll Want to Wear All Day
If you love leaving a fragrant trail with elegance, you're sure to find the perfect scent among the top 10 sweet and refined perfumes of the moment. If you're tired of hearing about perfumes that are 'sweet but not too much' and want to focus instead on true refinement, you're in the right place. The fragrances we're highlighting rely on delicately gourmand accords to seduce, especially yourself in a new and elevated way. Sweet & Sophisticated Perfumes: Signature Notes The most common notes? Definitely vanilla, but also fruity touches like pear and mango, floral notes such as rose and heliotrope, and creamy woods like sandalwood, plus rich amber accords. Among the standout options is Love Delight by the Omani brand Amouage. During an exclusive masterclass at Olfattorio Bar à Parfum in Milan, Creative Director Renaud Salmon shared the story behind this intriguing and refined scent. He explained: 'I was in a bakery in Muscat, and at one point the baker opened a large oven and the room filled with the most wonderful aroma. I looked over and he was baking little cakes. Honey-glazed sponge-like pastries topped with almonds, saffron, and cardamom. I thought: I love this smell, that aroma you get when opening the oven, especially when baking a cake. With Love Delight , I wanted to capture that.' The 10 Best Sweet & Sophisticated Perfumes of the Moment We've selected the 10 most refined sweet fragrances of the moment for you: a few new releases, many timeless classics. All worth falling in love with, no matter your budget. Scroll through our list and pick your new favorite sweet & chic scent. 1. Amouage – Love Delight Delicate yet complex, this scent inspired by Omani pastries envelops with zesty cinnamon, citrus, and ginger, layered with floral jasmine, rose, and heliotrope. Its elegant trail lingers with vanilla, rum, and cocoa. 2. Profumo di Firenze – Latte e Mandorla A unique addictive sweetness. It opens with the name-giving notes, but reveals its elegance through rose, anise, and patchouli. 3. THoO – Guilty Crush Think vintage lipstick and a champagne glass kiss. With powdery notes, wild strawberry, and champagne sparkle, this complex yet playful fragrance evokes old-world glamour. 4. Kylie Jenner – Cosmic 2.0 Perfume A genderless sweet scent combining vanilla orchid and lavender, spiked with pink pepper and pear, then grounded by amber woods and sandalwood. 5. Maison Francis Kurkdjian – Kurky A sweet, airy, and fun scent inspired by the perfumer's childhood nickname. With peach, raspberry, and gummy candy, it's a clean gourmand that smiles. 6. Jean Paul Gaultier – Scandal Intense The new chapter in the Scandal line. With just three notes: ylang-ylang, vanilla, and cardamom. It's both luxurious and slightly narcotic. 7. Nectar Olfactif – Cerana A tribute to the bee that pollinates mango blossoms. Fruity with mango, lychee, and blackcurrant, then deepens with geranium, rose, agarwood, and sensual labdanum. 8. Kayali – Vanilla Candy Rock Sugar | 42 A 'chic candy' perfume with candied pear, bubblegum, vanilla, creamy woods, and notes of violet leaf, patchouli, tonka, and vetiver. 9. Blancheide – Vanille EDP Perfume Refined sweetness with powdery floral ylang-ylang and heliotrope, balanced by musk and balsamic notes. A sophisticated twist on vanilla. 10. By Kilian – I Don't Need a Prince by My Side to Be a PRINCESS Eau Fraîche Marshmallow, green tea, and bergamot bring a bubbly sweetness. An updated version of the brand's iconic scent with light elegance. Photo Credits: Getty Images 10 Best Oil-Based Perfumes by Renaud Salmon Dolce & Gabbana Unveils Fefé: Luxury Perfumery for Pooches This article first appeared on – Author: Serena D'Angelo topics: perfume, scents of style, Classic