30-04-2025
Renault Boreal Name Reserved For 7-Seater Duster: Details
Renault will soon expand its lineup of vehicles offered in the Indian market. The new additions in this lineup will be the latest generation Duster and a seven-seater version of the car. Before the event, the automaker revealed that the 7-seater vehicle will be christened Renault Boreal. It is to be noted that the SUV is already on sale in the European market with a Dacia badge and a different name, "Bigster".
Before the automaker officially revealed the name and the model it is associated with, they trademarked 'Boreal' in the country last year. However, at the time, there were no details available about its use. Now, with a newly released teaser, Renault hints at the use of the name for the 7-seater Duster. The name will also be used for other European markets.
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The video released by Renault shows Sylvia dos Santos, Naming Strategy Manager at Renault Brand Global Marketing, talking about the reasons behind choosing the name Boreal. Explaining the context, she says that the name can be linked to multiple sources, such as the Greek word 'Boreas', which means northern wind. This is also the name of the Greek god of wind and winter.
A better-known reference associated with 'Boreal' is the Northern Lights (Aurora Borealis). These vibrant lights, characterized by their shifting patterns, attract many tourists and can be observed in high-latitude areas close to the Arctic Circle. They are visible in certain spots throughout Norway, Sweden, Finland, Iceland, Canada, and Alaska.
Renault Boreal will be based on the CMF-B platform, featuring the modern design language of the brand. Furthermore, the SUV will likely be loaded with tons of features needed in a modern vehicle. While the powertrain options might include a hybrid and a mild-hybrid setup. Once launched, the vehicle will compete against Hyundai Alcazar, Tata Safari, MG Hector Plus, and Mahindra XUV700.
