Latest news with #Rendez-vousCanada
Cision Canada
29-05-2025
- Business
- Cision Canada
First Look: Canada, naturally. Destination Canada's New Brand and Tagline Français
Inviting international visitors to experience Canada's authentic and welcoming nature WINNIPEG, MB, May 29, 2025 /CNW/ - Today Destination Canada unveils its new brand to more than 1,500 industry, media and international buyers at Rendez-vous Canada, the country's largest international tourism tradeshow. Canada, naturally. reflects what comes naturally to Canada—awe-inspiring landscapes and warm-hearted people—and how even the ordinary moments here can feel extraordinary to guests. The first look of this long-term campaign came with the launch of the U.S. multi-channel marketing campaign that went live in market May 12. Rooted in Destination Canada's 2030 Strategy: A World of Opportunity, Canada, naturally. is a bold step toward strengthening Canada's global position and generating $160B in annual tourism revenue by 2030. To achieve this goal and build long-lasting demand, Canada needs to be a destination that resonates deeply with target guests and differentiates itself in a competitive global marketplace. Destination Canada's research and data shows that Canada's target guests are attracted to authentic, unfiltered experiences: 65 per cent of these guests are more likely than other travellers to seek out destinations that feel unique and authentic. (Destination Canada Global Segmentation Data). This new brand direction aims to attract these visitors by showcasing Canada's openness; from open-hearted people that foster a sense of belonging, to open minds that invite fresh perspectives, all set against open spaces that inspire awe and wonder. Instead of filtered and AI-generated content so frequently found in marketing campaigns today, Canada, naturally. leads with quiet, observational vignettes of everyday Canadian moments—from roadside fill-ups in the Rockies to backyard BBQs featuring the northern lights— reflecting Canada's unfiltered beauty, quiet confidence and welcoming attitude. " Canada, naturally. is the perfect antidote to what people need right now," said Gloria Loree, Senior Vice-President, Marketing Strategy & CMO. "We're living in a world that's increasingly filtered and fake, combined with disruption and associated unpredictably. This campaign underscores the importance of connecting to what's real and reflects what makes Canada distinct. It's an open invitation to travellers who are craving authenticity and meaningful connections." Key campaign elements of Canada, naturally. include: Online Videos: Instead of fast-paced montages, the hero videos showcase everyday Canadian moments—captured in 35mm film for a warm, natural aesthetic that feels more documentary than commercial. Watch the online videos Digital advertising: a suite of digital assets echo the same tone—humble, beautiful, and quietly powerful. Showing how the ordinary everyday in Canada, is extraordinary to those who visit. See the digital assets Google Street View collaboration: This is a first-of-its-kind national tourism campaign using authentic images from Google Street View, rather than high-gloss visuals. This bold creative choice reflects our core value of authenticity and redefines how technology can be used to connect with travellers in a deeply human way. In a time when genuine relationships and meaningful connections hold more value than ever, Canada's openness is its greatest strength and competitive advantage. Canada is an opportunity to truly connect with what's real. About Destination Canada At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. Tourism contributes $130B to the Canadian economy. That's more than $350M a day in revenue powered by 265,000 businesses in 5,000 communities coast to coast to coast. Destination Canada's activities convert public dollars into international visitor spending within the same year—creating jobs, GDP, and tax revenues almost immediately. Every dollar invested in DC turns into a demonstrable financial return for Canadian businesses, workers, communities, and governments. Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. Additionally, our Business Events team uses global insights to target and attract international events aligned with Canada's top economic sectors. Canada.
Yahoo
29-05-2025
- Business
- Yahoo
First Look: Canada, naturally. Destination Canada's New Brand and Tagline
Inviting international visitors to experience Canada's authentic and welcoming nature WINNIPEG, MB, May 29, 2025 /CNW/ - Today Destination Canada unveils its new brand to more than 1,500 industry, media and international buyers at Rendez-vous Canada, the country's largest international tourism tradeshow. Canada, naturally. reflects what comes naturally to Canada—awe-inspiring landscapes and warm-hearted people—and how even the ordinary moments here can feel extraordinary to guests. The first look of this long-term campaign came with the launch of the U.S. multi-channel marketing campaign that went live in market May 12. Rooted in Destination Canada's 2030 Strategy: A World of Opportunity, Canada, naturally. is a bold step toward strengthening Canada's global position and generating $160B in annual tourism revenue by 2030. To achieve this goal and build long-lasting demand, Canada needs to be a destination that resonates deeply with target guests and differentiates itself in a competitive global marketplace. Destination Canada's research and data shows that Canada's target guests are attracted to authentic, unfiltered experiences: 65 per cent of these guests are more likely than other travellers to seek out destinations that feel unique and authentic. (Destination Canada Global Segmentation Data). This new brand direction aims to attract these visitors by showcasing Canada's openness; from open-hearted people that foster a sense of belonging, to open minds that invite fresh perspectives, all set against open spaces that inspire awe and wonder. Instead of filtered and AI-generated content so frequently found in marketing campaigns today, Canada, naturally. leads with quiet, observational vignettes of everyday Canadian moments—from roadside fill-ups in the Rockies to backyard BBQs featuring the northern lights— reflecting Canada's unfiltered beauty, quiet confidence and welcoming attitude. "Canada, naturally. is the perfect antidote to what people need right now," said Gloria Loree, Senior Vice-President, Marketing Strategy & CMO. "We're living in a world that's increasingly filtered and fake, combined with disruption and associated unpredictably. This campaign underscores the importance of connecting to what's real and reflects what makes Canada distinct. It's an open invitation to travellers who are craving authenticity and meaningful connections." Key campaign elements of Canada, naturally. include: Online Videos: Instead of fast-paced montages, the hero videos showcase everyday Canadian moments—captured in 35mm film for a warm, natural aesthetic that feels more documentary than commercial. Watch the online videos Digital advertising: a suite of digital assets echo the same tone—humble, beautiful, and quietly powerful. Showing how the ordinary everyday in Canada, is extraordinary to those who visit. See the digital assets Google Street View collaboration: This is a first-of-its-kind national tourism campaign using authentic images from Google Street View, rather than high-gloss visuals. This bold creative choice reflects our core value of authenticity and redefines how technology can be used to connect with travellers in a deeply human way. In a time when genuine relationships and meaningful connections hold more value than ever, Canada's openness is its greatest strength and competitive advantage. Canada is an opportunity to truly connect with what's real. About Destination Canada At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. Tourism contributes $130B to the Canadian economy. That's more than $350M a day in revenue powered by 265,000 businesses in 5,000 communities coast to coast to coast. Destination Canada's activities convert public dollars into international visitor spending within the same year—creating jobs, GDP, and tax revenues almost immediately. Every dollar invested in DC turns into a demonstrable financial return for Canadian businesses, workers, communities, and governments. Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. Additionally, our Business Events team uses global insights to target and attract international events aligned with Canada's top economic sectors. Destination Canada is a Crown corporation wholly owned by the Government of Canada. SOURCE Destination Canada View original content to download multimedia: Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Winnipeg Free Press
29-05-2025
- Business
- Winnipeg Free Press
Rendez-vous Canada revs ‘economic engine'
If Masayo Hando is reincarnated, she hopes to have the same career she has now. As Destination Canada's managing director in Japan, the Tokyo resident promotes the Great White North to tour operators and media in her home country. She visits Canada at least twice a year, sometimes three or four times. 'My life is not (long) enough to learn about Canada,' Hando said, adding the country is 27 times larger than Japan. 'In my next life, I want to do the same job to continue to learn.' Hando is one of more than 1,400 people attending Rendez-vous Canada 2025 at the RBC Convention Centre in Winnipeg this week. The annual tourism trade show brings together more than 800 Canadian tourism businesses and more than 400 buyers from 22 international markets to showcase Canada. (It began Tuesday and ends Friday.) Tourism contributed a record $130 billion to the Canadian economy last year, according to Marsha Walden, president and CEO of Destination Canada, the Crown corporation that produces the event alongside the Tourism Industry Association of Canada. 'The work that's going on on the (trade fair) floor is a big economic engine for Canada in the coming years,' Walden told the Free Press earlier this week. 'If we do good business here on the floor, we can look to 2026 with a degree of optimism. It's a bit of an early indicator, if you will.' Last year, more than $65 million in business was conducted at the trade show at Rendez-vous Canada in Edmonton. This year's event comes at a time when, according to Destination Canada, tourism has become Canada's No. 2 service export, pulling in $31 billion in foreign spending last year. The industry is forecast to outpace national GDP growth through 2030. Nations are in a 'tourism arms race,' Walden noted, and Canada has to put its best foot forward to compete. 'We have to capture the attention of the global traveller and when they get on the ground, it has to be a really superb experience — one they want to recommend to their friends and family back home.' Approximately 55,000 meetings are expected to take place between buyers and sellers this week. Grouped by province and territory, representatives from roughly 500 Canadian tourism organizations and businesses were set up at the convention centre Wednesday. They met with buyers in a speed dating-like scenario that gave participants 15 minutes to connect before moving on to their next appointments. Whether it was the northern lights in the Northwest Territories, the 1920s tunnels in Moose Jaw, Sask., the ghost tours in Kingston, Ont., or the fishing opportunities in Nova Scotia, attendees had a lot to learn about. The Indigenous Tourism Association of Canada has its biggest-ever Rendez-vous Canada presence this week with a space on the trade show floor that includes 69 booths representing more than 200 businesses, according to Keith Henry. 'We're seeing more and more demand to add Indigenous experiences to itineraries (and) to future packages,' said the president and CEO of the Vancouver-based association. 'That's really what this trade show is about: we're trying to build business for the next two, three, four years.' Denise Hunn, a buyer from England who puts together packages for travel agents to sell to clients, said Canada's West Coast remains a popular destination for English tourists. Still, she does her best to promote every region. 'I just think Canada has it all,' said Hunn, who has attended Rendez-vous Canada 27 times in the last 30 years. 'It (Canada) offers everything for everybody, and it offers different price points for everybody as well. It's not just high-end exclusive holidays.' Winnipeg last played host to the trade show in 2010, and the keystone province and its capital are on full display this week, noted Natalie Thiesen, vice-president of tourism at Economic Development Winnipeg. Thirty Manitoba tourism operators are at the tradeshow, 10 of which are participating for the first time. 'There's no better way to showcase our city (and) our province than when we have (buyers) right here,' Thiesen said. 'We're really privileged to host this event.' Prior to the trade show, nearly 200 international buyers participated in nine 'familiarization tours' hosted by Travel Manitoba. The tours offered participants a chance to experience what the province has to offer, meet proprietors and give travel companies the confidence to sell those experiences to their clients, Walden said. Monday Mornings The latest local business news and a lookahead to the coming week. Churchill, Riding Mountain National Park and the Interlake region were a few of the destinations. Another two tours — one to a wilderness lodge in northern Manitoba and another that will take participants from Winnipeg to Thunder Bay, Ont. — will take place after the trade show. 'I think Manitoba is Canada's best-kept secret,' said Cody Chomiak, vice-president of marketing at Travel Manitoba. 'After this event, the secret is out.' This is the 48th year Destination Canada has organized Rendez-vous Canada. Organizers project the trade show will generate approximately $4.6 million in direct and indirect revenue for Winnipeg and Manitoba, support 24 jobs and contribute $290,000 in provincial tax revenue. Aaron EppReporter Aaron Epp reports on business for the Free Press. After freelancing for the paper for a decade, he joined the staff full-time in 2024. He was previously the associate editor at Canadian Mennonite. Read more about Aaron. 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Winnipeg Free Press
28-05-2025
- Business
- Winnipeg Free Press
Massive tourism event kicks off in Winnipeg
An international tourism event expected to generate $4.6 million in local revenue has touched down in Winnipeg. Travel operators from across the globe convene in Canada annually for Rendez-vous Canada. This year, Winnipeg is the host site. The event began Tuesday and ends Friday. An estimated 1,500 people are expected to attend from countries as far flung as China and Australia. The conference is projected to support 24 jobs and elicit $290,000 in provincial tax revenue, a government news release reads. Last year, Edmonton logged an estimated $65 million in sales by hosting. Manitoba companies and destinations will be on display. Indigenous protocols should be followed, and Indigenous expertise will be interwoven in the event — Rendez-vous Canada worked with Indigenous Tourism Manitoba and Manito Ahbee beforehand. Rendez-vous Canada is nearly 50 years old. It's meant to showcase Canada to the global travel industry. — staff
Malaysian Reserve
26-05-2025
- Business
- Malaysian Reserve
Rendez-vous Canada Set to Deliver Millions in Global Investment to the Canadian Tourism Industry
Winnipeg will host Canada's largest tourism tradeshow from May 27–30, 2025. Canada is seeing strong double-digit growth in air bookings from key markets—a clear sign of global confidence and interest 50,000 pre-scheduled meetings are expected to take place between buyers and sellers In 2024, Canadian sellers drove $65M in business on the RVC tradeshow floor in Edmonton WINNIPEG, MB, May 26, 2025 /CNW/ – Rendez-vous Canada (RVC), Canada's largest tourism tradeshow, will bring together 500 Canadian tourism businesses and more than 400 buyers from 22 international markets—including Destination Canada's nine key markets—to showcase Canada to the world and generate tens of millions in sales. In 2024, tourism contributed $130B to the Canadian economy—that's over $350M a day in revenue, powered by 265,000 businesses in 5,000 communities coast to coast to coast. This year's RVC has already exceeded target buyer attendance, and the event has already registered more than 1,400 attendees set to convene in Winnipeg, including: 400+ international and domestic buyers representing all target markets seeking to purchase Canadian tourism products, experiences and accommodations 800+ sellers representing 500 Canadian tourism organizations and businesses of all sizes, including Indigenous entrepreneurs 50,000+ pre-scheduled appointments between buyers and sellers Hosting Rendez-vous Canada (RVC) in Winnipeg this spring brings significant benefits to the city, including an estimated total economic impact of $4.6M: The preliminary direct economic impact is approximately $2.8M An additional $1.8M comes from estimated indirect and induced impacts — that is business-to-business activity resulting from the direct impact At least 4,000 hotel rooms secured in Winnipeg Spotlight on Winnipeg and Manitoba Tourism Businesses: The event will spotlight Winnipeg to international travel buyers, offering them a first-hand experience of the city's unique attractions, international market-ready experiences and warm Prairie hospitality. The last time Winnipeg hosted was in 2010, and it's an incredible opportunity to show the world all the exciting new attractions and transformations that have reshaped the city since then. Manitoba has 30 tourism operators participating in the marketplace, 10 of which will be participating for the first time. These operators will meet with global buyers to secure future bookings for the province's world-class experiences. Hosting RVC will inject millions of dollars into Manitoba's visitor economy, while opening doors to long-term international partnerships that grow the province's tourism sector year-round. In addition to attending RVC, nearly 200 buyers and travel trade media will take part in pre- or post-familiarization tours through Manitoba and other provinces. These immersive journeys showcase the region's hidden gems, from the untamed wilderness of Churchill to the cultural mosaic of Prairie communities. Buyers and media can witness first-hand the authentic experiences that make this region a compelling destination for travellers worldwide. About Rendez-vous Canada: Rendez-vous Canada is Destination Canada's signature tourism trade event, co-produced with the Tourism Industry Association of Canada (TIAC). For nearly 50 years, the event has brought together global travel experts, Canadian businesses, and visionary leaders to accelerate the growth of the Canadian tourism industry, fostering long-term connections and significant economic value. The event exemplifies collaboration within Canada's tourism ecosystem, supporting the growth of industries across provinces, territories, cities, municipalities, regions, and resorts. Qualified buyers are nominated by Destination Canada, in consultation with industry partners, including the Indigenous Tourism Association of Canada (ITAC). Qualified sellers are nominated by the Tourism Industry Association of Canada, Destination Canada, and industry partners. Quotes: The Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism) 'We are working to build the strongest economy in the G7, and we understand the business community will play a vital role in helping us get there. As Canada's premier travel and tourism trade event, Rendez-vous Canada plays a key role in driving business by bringing together Canadian sellers from coast to coast to coast to make meaningful connections. Tourism is powered by more than 265,000 businesses across the country and drives economic growth in communities big and small, to the benefit of all Canadians. This annual event is a prime opportunity to showcase our beautiful country and the unforgettable experiences we have to offer the world.'– The Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism) Destination Canada:'Canada stands out as a destination on the world stage. With our long-standing reputation as friendly, open, and welcoming, we're well positioned to win the hearts of even more international travelers this year. Rendez-vous Canada is our moment to secure a larger share of the $2.9 trillion in global travel spending projected for 2025—driving prosperity in communities from coast to coast to coast,' said Marsha Walden, President and CEO, Destination Canada. Tourism Industry Association of Canada:'Rendez-vous Canada showcases how strong, vibrant, and globally in demand our tourism industry truly is. When buyers from across the world come here to do business, they're not just purchasing travel packages – they're investing in Canada's story,' said Nina Kessler, Chair of the Board of Directors for the Tourism Industry Association of Canada. 'They're choosing our landscapes, our cultures, our communities, and most importantly, our people. That kind of trust and enthusiasm speaks to the extraordinary standard of excellence our industry has worked so hard to build. RVC is proof that Canada continues to set the bar and raise it year over year.' Economic Development Winnipeg:'We are thrilled to welcome the world to Winnipeg this spring as we co-host Rendez-vous Canada (RVC) alongside Travel Manitoba,' said Natalie Thiesen, Vice President of Tourism, Economic Development Winnipeg and co-chair of the RVC 2025 planning committee. 'As Destination Canada's signature event, co-produced with the Tourism Industry Association of Canada (TIAC), this gathering will showcase Winnipeg on a global stage, giving international travel buyers a close-up look at our vibrant tourism industry. The last time Winnipeg hosted was in 2010, and we can't wait to show the world all the exciting new attractions and transformations that have reshaped our city since then.' Travel Manitoba:'Rendez-vous Canada 2025 is an incredible opportunity to bring the world to Manitoba. As proud hosts, we look forward to showcasing the heart of Canada—where nature inspires, culture runs deep and tourism plays a powerful role in driving growth across our province. We're ready to welcome the world and leave a lasting impression,' said Cody Chomiak, Vice President of Marketing, Travel Manitoba and co-chair of the RVC 2025 planning committee. About the Partner Organizations: About Destination CanadaAt Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. Tourism contributes $130B to the Canadian economy. That's more than $350M a day in revenue powered by 265,000 businesses in 5,000 communities coast to coast to coast. Destination Canada's activities convert public dollars into international visitor spending within the same year—creating jobs, GDP, and tax revenues almost immediately. Every dollar invested in DC turns into a demonstrable financial return for Canadian businesses, workers, communities, and governments. Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. Additionally, our Business Events team uses global insights to target and attract international events aligned with Canada's top economic sectors. Destination Canada is a Crown corporation wholly owned by the Government of Canada. About the Tourism Industry Association of Canada The Tourism Industry Association of Canada (TIAC) is the national voice of Canada's visitor economy. Since 1930, TIAC has championed the growth and competitiveness of the tourism sector, through bold advocacy, strategic partnerships, and leadership. Representing businesses and associations from coast to coast to coast, TIAC works to ensure tourism is recognized as a key driver of Canada's economy, culture, and global appeal. About Economic Development WinnipegEconomic Development Winnipeg Inc. (EDW) is the city's lead economic development agency and champion for local growth. We use expert analysis to highlight the Winnipeg Advantage and prove why we are an attractive place to live, work and visit. Governed by a private-sector board and driven by the needs of the business community, EDW grows the local economy by attracting business, investment, events and people to our city. The YES! Winnipeg business development team promotes the city as the ideal location for new business, expansion, investment and top talent, making it easy to grow and invest in Winnipeg through a suite of specialized services, market intelligence and business connections. The Tourism Winnipeg team is the city's official destination marketing organization and leads all efforts to attract visitors, special events, sports, meetings and conventions to Winnipeg and provide residents and visitors the best possible experience. About Travel Manitoba Travel Manitoba leads and stimulates sustainable tourism growth in Manitoba's $1.82 billion tourism industry. The provincial Crown Corporation is responsible, in partnership with industry, for tourism marketing, visitor information services, research and public information.
