Latest news with #Rentify
Gulf Business
2 days ago
- Business
- Gulf Business
SME story: Rentify co-founders Rajneel Kumar and Rashed Hareb on AI, flexibility and redefining rentals
Image: Supplied The UAE's rental market is ripe for disruption, and Fresh off a $500,000 funding round, they share their vision for scaling operations, bridging gaps in the traditional rental process, and positioning Rentify as the region's go-to rental ecosystem. The UAE rental market has a variety of platforms — what makes Rentify stand out, and how do you see yourselves positioning differently from existing competitors? The UAE rental space is active and evolving, but many platforms still focus primarily on listings or offer limited digital layers over traditional processes. Rentify takes a different approach—we're a fintech platform built to address the core financial pain points of the rental experience. Our RNPL model helps tenants pay monthly while landlords receive their rent upfront, easing the cash burden on tenants and providing certainty to landlords. With an integrated rewards program, we're building a smarter, more trusted rental ecosystem, one that moves the industry forward. How does the AI-powered aspect of your platform enhance the user experience for both landlords and tenants? Could you share more about its role in predictive analytics, automated rent collection, and other functionalities? AI isn't just a buzzword for us; it's embedded into how we operate. We use machine learning models to pre-screen tenants, forecast payment risk, and dynamically adapt approval limits. For landlords, AI automates rent collection reminders, tracks portfolio risk, and flags anomalies. For tenants, it means faster approvals and more flexibility. It's not just smarter — it's proactive. We believe that in a few years, the majority of rental underwriting will be AI-driven. We're just ahead of the curve. Rentify recently secured $500,000 in funding — what are your key goals with this investment, and how do you plan to use it to scale operations in the UAE and beyond? The $500,000 was a strategic injection to validate market fit, test underwriting logic, and onboard early units. Our immediate focus is scaling to over 4,000 units, locking in partnerships with real estate groups, and building our credit facility for RNPL. Long-term, our model expands into transaction-based revenues and third-party bill payments. Given the challenges in the region's traditional rental process, why did you decide to create a tech-first solution? What gaps were you specifically aiming to fill? The rental experience in the UAE still relies heavily on outdated systems — paper cheques, informal communication, and limited payment flexibility. At Rentify, we saw an opportunity to modernise this journey. Our platform is designed to streamline access, reduce friction, and foster trust between tenants and landlords. Tenants seek flexibility and transparency; landlords value predictability and lower vacancy rates. We built a tech-first solution that addresses the needs of both, end-to-end. Rent is the largest monthly expense for most households — it requires infrastructure that reflects that significance. Can you share more about your strategic partnerships, such as the Rentify Rewards programme, and how these collaborations are driving business growth? We're in talks with major real estate groups, banks, and telcos to plug Rentify into broader ecosystems. Our Rentify Rewards programme lets tenants earn points on rent, which they can use for bill payments, lifestyle benefits, or even savings. It's the first rent-linked rewards programme in the region. Strategic partners help us scale quickly and layer value across multiple verticals. As the UAE's rental ecosystem continues to evolve, where do you see Rentify in the next five years, and what major innovations can we expect from your platform? In five years, Rentify will be the operating system for residential What are some of the tangible benefits for tenants and landlords using Rentify, and what are the key areas covered within the UAE? For tenants: no upfront annual rent, access to credit, and rewards. For landlords: upfront rent payments, lower risk, faster occupancy. We cover all seven emirates and are actively onboarding properties across Dubai, Sharjah, and Abu Dhabi, with strong traction from both institutional landlords and independent owners. It's a win-win system that eliminates inefficiencies at both ends. What are some of the trends you are seeing impact the rental market? We're seeing a surge in tenant demand for flexibility — monthly payments, digital leases, and faster move-ins. At the same time, landlords are becoming more data-conscious and want performance dashboards, risk assessments, and liquidity options. The era of static, offline renting is ending.
TECHx
14-04-2025
- Business
- TECHx
Rentify Brings Smart, Flexible Renting to UAE Real Estate Market
Rentify launches to transform the UAE real estate market with AI-powered tools, flexible rent payments, and a seamless digital experience for landlords and tenants. Rentify, a fintech and proptech startup, has launched in the UAE, offering a seamless and tech-driven rental experience for landlords and tenants. The company already has AED 1.5 billion in property value signed up and is scaling rapidly. With $500,000 in funding secured from a consortium of investors, Rentify aims to digitize the property ecosystem using transparency, trust, and technology. The platform addresses key inefficiencies in the rental market. These include cheque-based payments, fragmented communication, and tenant verification. Rentify solves these issues through AI verification, automated onboarding, and secure payment systems. Tenants benefit from 'Rent Now, Pay Later' options, exclusive rewards, and a fully digital rental process. Meanwhile, landlords gain access to data-driven insights, automated rent collection, and verified tenants. The result is a more efficient and reliable rental experience for all users. Rashed Hareb, Co-founder and CEO of Rentify, said the platform is built to remove friction from the rental process. According to him, Rentify offers a digital-first experience that is simple and rewarding for tenants, landlords, and brokers alike. The startup aims to become the UAE's smartest rental platform and plans to use the funding to fuel expansion and product development. Rentify's platform includes AI-powered features like automated rent collection and predictive analytics. It also offers secure transactions, real-time alerts, and a minimal-paperwork experience. Users can complete the entire rental process online, backed by 24/7 customer support. Rajneel Kumar, Co-founder and COO of Rentify, said the goal is to make renting more transparent, efficient, and flexible. The recent investment will support growth, strategic partnerships, and the expansion of the Rentify Rewards program. The advisory board includes experienced industry leaders such as Bader Hareb (Global Partners Property Fund, Dubai Islamic Bank), Saeed Al Awar (Rothschild & Co), and Karl Tlais (iAdvisory, Dubai Future Fellow). Their guidance will help drive Rentify's long-term vision. As the UAE real estate market evolves, Rentify is positioned to lead digital transformation in the rental sector. The platform promises a smarter, more secure, and rewarding rental journey for the modern user.
Wamda
10-04-2025
- Business
- Wamda
Rentify to empower UAE proptech scene with new $500,000 investment
UAE-based proptech and fintech Rentify has secured $500,000 in funding from unnamed investors. Founded in 2025 by Rashed Hareb and Rajneel Kumar, Rentify allows tenants to manage rental instalments with landlords. The platform says it has $408 million worth of property rental already signed up to the platform. With the new funding, Rentify will be able to accelerate growth, onboard more properties, and enhance its technological capabilities. Press release: Rentify, a cutting-edge fintech & proptech startup, has launched in the UAE, bringing a seamless, tech-driven rental experience to landlords and tenants. With AED 1.5 billion in property value already signed up and scaling up rapidly, Rentify is set to redefine the rental ecosystem with its flexible payment solutions, AI-powered platform, and automated rent collection. The company has secured $500,000 in funding from a consortium of investors, strengthening its mission to digitise the UAE's property ecosystem through transparency, trust, and technology. Rentify introduces a tech-first approach to address common inefficiencies in the rental market, such as cheque-based payments, tenant KYC, and fragmented communication. By integrating AI verification, seamless onboarding, and automated processes, the platform ensures a smarter leasing experience with real-time alerts, direct tenant-landlord interactions, and secured payments. For Tenants, Rentify offers flexible 'Rent Now, Pay Later' options, exclusive rewards and perks, and a streamlined rental journey. For Landlords, the platform provides data-driven insights, automated rent collection, and verified tenants, enabling efficient property management and hassle-free leasing. 'This is the moment renting changes forever. Rentify is designed to eliminate the friction in the rental process, making it more seamless and rewarding for both landlords and tenants. Rentify positions itself as the most user-friendly and innovative rental platform in the UAE, offering a fully digital experience backed by financial incentives for all stakeholders—landlords, tenants, and brokers. Our vision is to position Rentify as the UAE's smartest rental platform by fuelling expansion with strategic funding,' said Rashed Hareb, Co-founder & CEO of Rentify. Key differentiators that set Rentify apart: AI-Powered Platform: Personalisation at scale, automated rent collection, and predictive analytics. Trust & Transparency: Verified tenants and landlords with secure transactions using AI. Value-Added Benefits: Rewards and incentives for timely rent payments. Seamless Digital Experience: Minimal paperwork, digital agreements, 24/7 customer support, and an easy-to-use platform. 'Our goal with Rentify is to transform the rental ecosystem through technology, fostering a more transparent, efficient, and rewarding experience. With the funding for Rentify, we aim to accelerate growth, onboard more properties, and enhance its technological capabilities. The investment will also drive strategic partnerships and expand the Rentify Rewards programme. We want to empower residents with smarter leasing and financial flexibility,' said Rajneel Kumar, Co-founder & COO of Rentify. Rentify's board of advisors provides strategic guidance, empowering the company to make informed decisions that drive growth and innovation, including Bader Hareb (Executive Chairman, Global Partners Property Fund; Board Member, Dubai Islamic Bank; Former CEO, Emaar Development & Dubai Healthcare City), Saeed Al Awar (Partner, Rothschild & Co; Board Member, ADC Acquisition Corporation PJSC; Advisory Board, Dubai Chambers), and Karl Tlais (Founder, iAdvisory; Dubai Future Fellow; Global Partnerships & Digital Economy Leader). As the UAE's real estate market continues to evolve, Rentify is set to lead the transformation of the rental industry – offering a future where renting is seamless, secure, and rewarding.
Zawya
08-04-2025
- Business
- Zawya
Rentify, UAE's game-changing FinPropTech startup, secures $500,000 pre-seed funding
Dubai, UAE – Rentify, a cutting-edge fintech & proptech startup, has launched in the UAE, bringing a seamless, tech-driven rental experience to landlords and tenants. With AED 1.5 billion in property value already signed up and scaling up rapidly, Rentify is set to redefine the rental ecosystem with its flexible payment solutions, AI-powered platform, and automated rent collection. The company has secured $500,000 in funding from a consortium of investors, strengthening its mission to digitize UAE's property ecosystem through transparency, trust, and technology. Rentify introduces a tech-first approach to address common inefficiencies in the rental market, such as cheque-based payments, tenant KYC, and fragmented communication. By integrating AI verification, seamless onboarding, and automated processes, the platform ensures a smarter leasing experience with real-time alerts, direct tenant-landlord interactions, and secured payments. For Tenants, Rentify offers flexible 'Rent Now, Pay Later' options, exclusive rewards and perks, and a streamlined rental journey. For Landlords, the platform provides data-driven insights, automated rent collection, and verified tenants, enabling efficient property management and hassle-free leasing. 'This is the moment renting changes forever. Rentify is designed to eliminate the friction in the rental process, making it more seamless and rewarding for both landlords and tenants. Rentify positions itself as the most user-friendly and innovative rental platform in the UAE, offering a fully digital experience backed by financial incentives for all stakeholders—landlords, tenants, and brokers. Our vision is to position Rentify as UAE's smartest rental platform by fueling expansion with strategic funding,' said Rashed Hareb, Co-founder & CEO of Rentify. Key differentiators that set Rentify apart: AI-Powered Platform: Personalization at scale, automated rent collection, and predictive analytics. Trust & Transparency: Verified tenants and landlords with secure transactions using AI. Value-Added Benefits: Rewards and incentives for timely rent payments. Seamless Digital Experience: Minimal paperwork, digital agreements, 24/7 customer support, and an easy-to-use platform. 'Our goal with Rentify is to transform the rental ecosystem through technology, fostering a more transparent, efficient, and rewarding experience. With the funding for Rentify, we aim to accelerate growth, onboard more properties, and enhance its technological capabilities. The investment will also drive strategic partnerships and expand the Rentify Rewards program. We want to empower residents with smarter leasing, and financial flexibility' said Rajneel Kumar, Co-founder & COO of Rentify. Rentify's board of advisors provides strategic guidance, empowering the company to make informed decisions that drive growth and innovation include - Bader Hareb (Executive Chairman, Global Partners Property Fund; Board Member, Dubai Islamic Bank; Former CEO, Emaar Development & Dubai Healthcare City), and Saeed Al Awar (Partner, Rothschild & Co; Board Member, ADC Acquisition Corporation PJSC; Advisory Board, Dubai Chambers), and Karl Tlais (Founder, iAdvisory; Dubai Future Fellow; Global Partnerships & Digital Economy Leader). As the UAE's real estate market continues to evolve, Rentify is set to lead the transformation of the rental industry - offering a future where renting is seamless, secure, and rewarding. About Rentify Rentify is the UAE's first and largest rental rewards platform redefining the rental ecosystem in UAE with its tech-first, transparent, and user-friendly approach. Designed to simplify and streamline property rental management, Rentify leverages AI-powered automation, real-time insights, and seamless digital solutions to create a smarter and more efficient experience for landlords and tenants. With key offerings such as automated rent collection, verified tenant-landlord interactions, flexible "Rent Now, Pay Later" options, and exclusive rewards, Rentify is simplifying and streamlining property rental management. Backed by strategic funding, the platform is rapidly growing, with AED 1.5 billion in property value already signed up across Dubai, Abu Dhabi and Sharjah. Rentify's mission is to eliminate inefficiencies in the rental process and foster a trusted and transparent rental marketplace. Whether you're a landlord looking for smarter leasing or a tenant seeking financial flexibility, Rentify is the go-to solution for hassle-free property management in the UAE. Visit to read on the company. For more information, you can reach us at: Mamata Gopinathan Junior PR and Marketing Executive, ByNiggi Mamata@
