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Tween clothing line Theme is designer by 16-year-old Ariella Maizner
Tween clothing line Theme is designer by 16-year-old Ariella Maizner

New York Post

time15 hours ago

  • Entertainment
  • New York Post

Tween clothing line Theme is designer by 16-year-old Ariella Maizner

Ariella Maizner is sew talented. At age 6, she took her first sewing class and discovered a natural affinity. At age 9, she launched her own fashion line, Theme, after friends started asking about the feminine frocks she was making and wearing to birthday parties and bat mitzvahs. Initially, she tie-dyed shirts on the roof of her family's Manhattan apartment to sell at boutiques and pop-ups. When she was 10, Rent the Runway invited her to show a collection of sequined hoodies and matching skirts at New York Fashion Week. 6 Ariella Maizner started taking sewing classes at age 6. Now 16, she has her own thriving fashion line, Theme. T H E M E/ Ariella Maizner Now, at age 16, Maizner has a growing brand that's sold at more than 200 boutiques across the country, as well as in department stores such as Saks Fifth Avenue and Nordstrom. Her clothes have been seen on Zaya Wade — the daughter of actress Gabrielle Union and basketball star-turned-Utah Jazz co-owner Dwayne Wade — and TikTok influencer Charli D'Amelio. She's collaborated with the likes of Walmart and State and recently debuted a line of beaded bracelets and charm necklaces for teen mall brand Claire's. 'Ever since I was little, I played dress up,' Maizner, a sophomore at a Manhattan public high school, told The Post. 'I thought, 'Oh, if I can make my own clothes, that would be so cool!'' The first piece she finished was a rainbow-striped maxi dress with a matching belt. Soon, she was sewing herself frocks for her friends' birthday parties and other events — and getting lots of requests from others who wanted clothes like hers. 'That's when I was like, 'I want to make a brand,' because everyone asked me to make things for them,' Maizner said. When she told her mother, Debbi Maizner, then a CMO at JPMorgan Chase, she wanted to start her own line, Debbi was cautious but encouraging. 'I told her: 'We live in the best city in the world. You should meet people and learn from them,'' Debbi — who now handles operations for Theme — told The Post. 'It started as a journey to just support her interests.' 6 Maizner (pictured at age 9) started out designing party dresses for herself. T H E M E/ Ariella Maizner Maizner often would DM designers and entrepreneurs she admired on Instagram and ask to meet with them. 'I would bring all the clothes I sewed and lay them all out, and [they would invite] their whole team to come in, and they would just connect me with other people and give me really good advice that motivated me,' Maizner said. 6 Soon, friends were requesting the dresses she was making. T H E M E/ Ariella Maizner 'When I first met Ariella I was struck by how young she was, but how she knew exactly what she wanted to do,' Minkoff told The Post. Theme is unabashedly girly: tiered ruffled skirts with lace trim, sequin-studded strapless party frocks, frilly tops and tie-dye hoodies and loungewear in pastel hues. Yet Maizner prizes comfort and versatility. Tops come with detachable, adjustable spaghetti straps; skirts have shorts attached to them. One of those designers was Rebecca Minkoff, who has become a key supporter of Maizner's work. 'A really big thing is making sure the clothes are comfortable and the girls feel confident in what they wear,' Maizner said. 'Because I think that's like the biggest thing when you wear clothes: feeling good and feeling yourself. 6 Theme is sold in 200 boutiques across the country, as well as in department stores such as Saks Fifth Avenue and Nordstrom. T H E M E/ Ariella Maizner While Maizner sits in on business meetings, provides feedback to manufacturers and helps conceptualize the brand's photo shoots, Debbi wants to make sure she has time to be a normal teen. 'I want to let her be a kid,' she said. Maizner competes on her school's basketball team, runs track and field and plays tennis. Her favorite subjects are math and photography. On weekends, she goes vintage shopping with her friends and hangs out in the West Village. 6 Maizner's designers are girly but unfussy. T H E M E/ Ariella Maizner And, in between all that, she works on her fashion line. She creates mood boards with vintage photos for inspiration. She sketches silhouettes and sends them, along with color swatches, to the various manufacturers she works with. She tests fabrics and examines every single stitch. Yet Maizner told The Post that she doesn't think of designing as work. 'Whenever I have nothing after school, I want to go to sewing class, because it's my happy place,' she said. 'Honestly, it doesn't feel like a lot to fit in, because I really like doing it. It just feels fun.' 6 When she's not designing clothes, Maizner is an average New York high schooler — playing school sports and hanging out with friends in the West Village. T H E M E/ Ariella Maizner She involves her friends and sisters in the process as much as possible — fittings are like parties. And her rambunctious 7-year-old sister, Noa, is one of her best fit models. 'She gives us really honest advice,' Maizner said with a laugh. 'We always say if she can do a cartwheel in it then it passes the test.'

Rent the Runway Forecasts Double-Digit Subscriber Growth in 2025
Rent the Runway Forecasts Double-Digit Subscriber Growth in 2025

Business of Fashion

time4 days ago

  • Business
  • Business of Fashion

Rent the Runway Forecasts Double-Digit Subscriber Growth in 2025

After hitting a key profitability milestone last year, Rent the Runway is back in growth mode. The rental service ended its most recent quarter with a record number of active subscribers — up 1 percent from last year — after setting in motion plans to double its inventory in 2025, the company said Thursday. Revenue in the three months ending April 30 fell 7.2 percent year-over-year, to $70 million, while net loss increased to $26 million from $22 million in the first quarter of 2024. For the full fiscal year, Rent the Runway forecasts 'double-digital growth' in active subscribers. Shares rose 12 percent Thursday afternoon. Earlier this year, the company announced an aggressive plan to increase inventory, responding to an oft-cited point of friction among users that new or popular products are frequently out-of-stock. In conjunction with its 'We Heard You' campaign, Rent the Runway increased inventory orders by 24 percent year on year in the first quarter of 2025 and has plans to ramp up inventory by 134 percent in the remainder of the year, projecting to launch more than 90 new brands. Customer response has been encouraging based on improved engagement, the company said. Subscriber retention is at a four-year high, co-founder and chief executive Jennifer Hyman told The Business of Fashion, while products in the first quarter have seen a 23 percent rise in share of views, with 46 percent more hearts — how users favour products to select what pieces to rent — compared to last year. 'Last year, we proved the business model and the unit economics of the model work. The industry of rental is now mainstream. Millions of women are now renting clothes every single year, and now is the time to invest again in growth,' Hyman said. 'Given the model fundamentally works, we're playing offense.' Last year, Urban Outfitter's rental service Nuuly eclipsed Rent the Runway to become the biggest fashion rental company in terms of active subscribers. As part of its growth plan, Rent the Runway is leaning into what makes its offering differentiated, Hyman said. Whereas the Nuuly customers favour more casual styles, the Rent the Runway shopper seeks professional and occasion-driven styles with a 'playful, feminine and polished aesthetic,' as Hyman puts it. Rent the Runway has also expanded its slate of customer features, including a styling concierge service, a personalised website interface and back-in-stock notifications. 'I have never had more conviction for the future of the company,' Hyman said. Learn more: How Rent the Runway Came Back From the Brink The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.

I Can't Resist a Maximalist Aesthetic, Here are 14 Items I'm Buying for Summer
I Can't Resist a Maximalist Aesthetic, Here are 14 Items I'm Buying for Summer

Yahoo

time5 days ago

  • Entertainment
  • Yahoo

I Can't Resist a Maximalist Aesthetic, Here are 14 Items I'm Buying for Summer

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below. Read the original article on Purewow. Despite my best efforts to declutter my home, streamline my cabinets and stick to a ten-piece capsule wardrobe, it's just not in my nature to be a minimalist. In the words of Kate Hudson, I love stuff. I love things. And I like them to be bold, weird, kitschy and colorful. I will always prefer a striped T-shirt to a solid one. I will always own multiple necklaces with lobster charms on them. I'm a sucker for anything with fringe or feathers or beading. In short, I am a maximalist. Luckily, summer 2025 trends are looking pretty great for those of us who live by the mantra 'more is more.' The Portuguese girl aesthetic has replaced Scandinavian simplicity with clashing pattens and fruit-themed prints. Outside of places where it's the order of the day, Cowboy-core and Western wear can feel pretty bold for suburban or city life. Embroidered boots, wide-brim cowboy hats and suede fringe are not exactly subtle on the streets of NYC. And animal prints—including leopard, cow, snake, zebra, tiger and more—have once again become a must-have addition to any wardrobe. And so, while others will likely spend their summer stocking up on timeless classics, like plain white T-shirts and black leather tote bags, I've got my eyes on these 14 maximalist beauties instead. For on for my top larger-than-life picks to add to your wardrobe ASAP. Move Over, Mesh: This Is the Summer of the Jelly Flat Rachel Antonoff Rachel Antonoff is a great place to find cheeky prints, like this bean plant design, with the added bonus that everything comes in sizes XS to 3X. And the silhouettes are both comfortable and flattering, too. This cotton/linen number is bra-friendly, has pockets and is long enough to sport a little pair of anti-chafe shorts if you like, but doesn't feel overly baggy or shapeless. Not entirely sure you're ready to bring a bean print dress into your wardrobe permanently? This cutie, plus other RA styles, is also available to rent at Rent the Runway starting at just $35. $268 at Rachel Antonoff From $35 at Rent the Runway Teva I love a good statement shoe, but with my blister-prone feet, it also has to be comfortable and supportive for walking around the city. So many Teva designs check all those boxes, but this Aventrail style is swiftly becoming my new go-to for summer 2025. I actually own a men's pair because I preferred the green-and-yellow colorway, but I really can't stop thinking about this teal-and-cherry red design as well. (To convert women's shoe sizes to men's simply subtract 1.5—for example, I wear a women's 10, but a men's 8.5.) They're supremely comfortable, add a little bit of height with that super-thick sole and are waterproof, so I don't need to stress about stumbling into an unexpected rainstorm. Add to that the highly adjustable trio of straps and you've got yourself a no-brainer, IMO. $145 at Teva $145 at Zappos Anthropologie There are a lot of versions of this best-selling beaded bag, including food themes, surfers, retro flowers and more, but it's the colorblocked stripes I find myself returning to time and time again. The mix of white, black and various shades of blue allow me to pair it back to plenty of pieces in my closet, and the beading makes it a great option for more formal events like wedding receptions and cocktail parties. And according to reviewers, this shoulder bag has room for all the essentials (phone, wallet, keys, lip balm) plus a few extras. All for under $100. $98 at Anthropologie Marimekko I've spotted so many fashion gals on my Instagram sporting Marimekko denim, and I think it's high time I join the crowd. The iconic flower design adds some much needed flair to an otherwise simple wide-leg silhouette, and the darker wash helps elevate the pattern so it doesn't veer too far into '60s hippie territory. Because they're made of 100 percent cotton, there is little to no stretch to the material, however they will conform to your figure with regular wear, so keep that in mind when deciding what size to add to your shopping cart. $325; $260 at Marimekko $318 at Free People $325 at Nordstrom Lisa Says Gah Lisa Says Gah is another place maximalists will love. And while the brand's Italian food theme prints are likely its best known, I'm really loving this oversize tulip appliqué as a chic alternative. The cotton base is a super simple silhouette—a black, spaghetti strap minidress—but the addition of a giant yellow tulip sewn onto the front takes it from fine to fabulous! There's also a tie in back so you can cinch the waist if you like. The brand does note this dress reportedly runs small, so you may want to go up from your usual size. $220 at Lisa Says Gah Sunnie Creative Etsy I first saw these flower earrings on Pinterest and immediately clicked through to see where I could buy a pair. So imagine my delight to learn these are made by a local SoCal designer and cost under $40? They are exactly as pictured IRL and are pretty lightweight, so I can wear them all day without really noticing them. The gold adds just enough shimmer and the color of the flowers really pops. Just know, it does take a week or so to ship, so if you want these beauties for a special occasion or to give as a gift, be sure to order well ahead of time. $35 at Etsy ASOS Sheer lace skirts are having a moment, but I've yet to figure out exactly how to make the trend work for me. Entire this sweet-yet-sporty pink set from ASOS. The color is exactly the right shade of pink to feel bold without going full Barbie, and won't totally wash me out either. And I really appreciate that the skirt is lined to just above the knee so I don't need to figure out a base layer either. According to reviews, there's not much stretch to the material, so despite the oversize design up top, I recommend sticking with your usual size to ensure a comfortable fit. $119 at ASOS $139 at ASOS Marie Oliver An A-line midi skirt looks good on just about everybody, but rather than settle for a simple white version, I'm going all in on this painted stunner instead. The pastel-sketched bouquet is just gorgeous and gives this classic skirt an artsy vibe I adore. It also has an elastic waistband to comfortably move with you throughout the day, and there are hidden pockets on the sides. If I really decide to splurge, there's also a matching top ($258) with the same floral print. $258 at Marie Oliver Jenny Bird Swap that preppy string of pearls for this bold seashell collar to give your summer wardrobe a beachy-chic vibe. The gold nautilus closure can be worn in front or back, and the shells are sustainably sourced for an eco-friendly bonus. That said, you should avoid wearing this beauty in the shower, pool or ocean to best maintain the finish. Worried those oversize shells will look a bit too big? There's a smaller version ($168) with a more delicate vibe, as well. $200 at Jenny Bird Damson Madder Who doesn't love a good two-in-one clothing item? This funky striped dress has removable puff sleeves tied on with dainty bows along the shoulders, so you can switch things up on the go to give yourself an entirely new look. The smocked bodice is also incredibly comfortable, and wonderful for hugging your curves without feels restrictive. And don't even get me started on that yummy yellow, brown and green stripe print—I'm in! $165 at Anthropologie $165 at Damon Madder Old Navy Breezy linen pants are a must for beating the summer heat in style, which is why I plan to add multiple colors of these easy pull-on trousers to my shopping cart. My top pick, however, is the red-and-white vertical stripe pictured above. The sun-washed red stands out but isn't giving candy cane vibes, and the elastic waistband guarantees all-day comfort. As for sizing, reviewers say these pants do run a smidge large, but most still agree it's best to take your usual size to achieve the same flowy look as pictured on site. $40; $20 at Old Navy Chefanie Hydrangeas are some of my favorite flowers, so it was truly love at first sight for me and this backless hydrangea-inspired top. There are straps that tie behind the neck and a set that knots behind you back as well to secure this surprisingly sexy number in place. As it's made from 100 percent linen, hand washing and laying flat to dry is best, but I think a piece this unique is well worth the extra effort. I plan to wear it with high-waist white trousers or with a pastel midi skirt. $58 at Chefanie CeliaB What may appear to be a fairly classic white shirtdress as first glance is actually a rainbow-trimmed beauty that demands to be taken for a spin. The sleeves flare out at the shoulder for a dramatic silhouette, while the curved trimming on the tiers gives the illusion of movement even while you're seated enjoying an Aperol spritz. The tie at the waist is a drawstring you can cinch or loosen as needed, and there are pockets on the side for stowing all your summertime essentials (i.e. lip gloss and some SPF). $360 at CeliaB Susan Alexandra These cheeky earrings give me '90s cartoon vibes in all the best ways. Something about that wavy caterpillar just feels very Aaahh!!! Real Monsters, and is giving me a seriously case of nostalgia for picnics in the park and backyard summers. These earrings are very lightweight—great for all-day wear—and are just the right size to register as a simple colorful hoop from afar, becoming more and more interesting the closer you get. $168 at Susan Alexandra How to Wear Capris as a Tall Person, Because, Yes, They're Back in Style PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women's walking shoes that won't hurt your feet, we've got you covered.

Meet Anushka Salinas: The CEO Behind Leading Parenting Tech Company Nanit
Meet Anushka Salinas: The CEO Behind Leading Parenting Tech Company Nanit

Yahoo

time6 days ago

  • Business
  • Yahoo

Meet Anushka Salinas: The CEO Behind Leading Parenting Tech Company Nanit

When you buy through links on our articles, Future and its syndication partners may earn a commission. Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned. Anushka Salinas' career journey is the epitome of a second life. As the new CEO of parenting tech company Nanit, she has built a career defined by her ability to blend passion, business acumen, and innovation. Her journey began in a completely different industry: fashion. Salinas started at Lord & Taylor as an assistant buyer, a role that perfectly married her love for fashion with her fascination for the data and strategy driving the industry. As she grew eager to deepen her business expertise, Salinas pursued an MBA, which led her to meet Jenn Hyman and Jenny Fleiss, the founders of Rent the Runway. She was intrigued—and incredibly inspired—by its revolutionary clothing rental concept, and she saw an opportunity to work at the intersection of fashion and business. In a bold move, Salinas turned down a stable job offer to join the fledgling Rent the Runway. Over three years, she helped shape its early success and explosive growth, leveraging her knack for data-driven strategy. Then, after a stint at Hudson's Bay and a start-up called Resonance, Salinas returned to RTR, where she spearheaded the development of its subscription business and eventually rose to the role of president. Her leadership was instrumental in scaling the company into a household name in the fashion rental industry. In 2024, Salinas felt ready for a new challenge. She stepped into the role of CEO at Nanit, a tech company revolutionizing how parents monitor their babies' sleep through a smart baby monitor—if you are a mom or soon-to-be mom, chances are you have heard the praises of the brand. While parenting tech may seem like a departure from fashion, the move aligns perfectly with Salinas' diverse skill set, as her mission is to empower parents with data-driven insights by building consumer-focused solutions that truly work. Listen to the latest episode of Second Life to hear how Salinas continues to trust her instincts, establishing herself as a true leader in innovation and impact. And keep scrolling to shop some of Nanit's best-selling products. View Deal View Deal View Deal View Deal Next: Meet Courtney Claghorn: The Founder Behind Sunless Tanning Empire Sugared + Bronzed

Rent the Runway to Report First Quarter 2025 Results on June 5, 2025
Rent the Runway to Report First Quarter 2025 Results on June 5, 2025

Yahoo

time15-05-2025

  • Business
  • Yahoo

Rent the Runway to Report First Quarter 2025 Results on June 5, 2025

NEW YORK, May 15, 2025 (GLOBE NEWSWIRE) -- Rent the Runway, Inc. ('Rent the Runway') (Nasdaq: RENT) announced today that it expects to release its first quarter 2025 financial results for the quarter ended April 30, 2025 on Thursday, June 5, 2025, after market close. Rent the Runway will host a conference call and live webcast with the investment community at 4:30 p.m. Eastern Time that same day to discuss its results and to provide a business update. The financial results and live webcast, including presentation materials, will be accessible through the Investor Relations section of Rent the Runway's website at under the 'Events' section. To access the call through a conference line, dial 1-877-407-3982 (in the U.S.) or 1-201-493-6780 (international callers). A replay of the conference call will be posted shortly after the call and will be available for at least fourteen days. To access the replay, dial 1-844-512-2921 (in the U.S.) or 1-412-317-6671 (international callers). The access code for the replay is 13753946. About Rent the Runway Founded in 2009, Rent the Runway is disrupting the trillion-dollar fashion industry and changing the way women get dressed through the Closet in the Cloud. RTR's mission has remained the same since its founding: powering women to feel their best every day. Through RTR, customers can subscribe, rent items a-la-carte and shop resale from hundreds of designer brands. The Closet in the Cloud offers a wide assortment of millions of items for every occasion, from evening wear and accessories to ready-to-wear, workwear, denim, casual, maternity, outerwear, blouses, knitwear, loungewear, jewelry, handbags, activewear and ski wear. RTR has built a two-sided discovery engine, which connects deeply engaged customers and differentiated brand partners on a powerful platform built around its brand, data, logistics and technology. Under CEO and Co-Founder Jennifer Hyman's leadership, RTR has been named to CNBC's 'Disruptor 50' five times in ten years, and has been placed on Fast Company's Most Innovative Companies list four times, while Hyman herself has been named to the 'TIME 100: Most Influential People in the World" and as one of People Magazine's 'Women Changing the World." ContactsPresspress@ Investor Relationsinvestors@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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