Latest news with #ReputeForge
NDTV
5 days ago
- Business
- NDTV
Airbnb CEO Explains Company's Logo Change In Now-Viral Video, Internet Reacts
Airbnb, the popular online marketplace that connects people looking to rent out their homes with those seeking short-term stays, underwent a significant logo redesign in 2014. A video currently circulating online, posted by marketing page Reputeforge on Instagram, offers a behind-the-scenes look at how CEO Brian Chesky led the transformation. In the clip, Chesky uses a series of printouts to walk viewers through the design evolution of Airbnb's now-iconic red-and-white "Belo" logo - described as a "universal symbol of belonging". He explains that the logo consists of two key elements: the icon (Belo) and the wordmark (Airbnb). According to Chesky, the original wordmark appeared "too thick", while the icon was "too thin". To address this imbalance, the design team refined the proportions, aligning the curvature radius of both elements and resolving spacing inconsistencies. Their goal was to ensure that the icon and wordmark fit harmoniously within a visual triangle. The redesign process involved meticulous attention to detail - from adjusting letter weights and correcting angles to refining the dot on the letter "i" for better visual appeal. After outlining the design challenges, Chesky proudly revealed the final result: a logo that feels balanced, modern, and deeply connected to Airbnb's brand ethos. View this post on Instagram A post shared by Repute Forge - Branding & Marketing (@reputeforge) However, the rebranding seemingly failed to impress social media users, who noticed little difference between the old and new versions. Here's how they reacted. 'Is this what my booking fees are going toward?' asked one user. 'So they spent 30 minutes adjusting the height and 4 months creating this presentation right after,' noted another. 'As a graphic designer, you got played,' pointed out an individual. 'So what business problem did you solve?' asked one person sarcastically. 'They did 25 minutes of obvious common-sense design work, then spent 2 months creating fake versions of why they did it,' read a harsh remark. 'OCD on different levels,' commented a critic. '99% of people can't tell a difference,' wrote another user. So far, the video has garnered more than 2 million views.
Hindustan Times
6 days ago
- Business
- Hindustan Times
Airbnb CEO breaks down logo resdesign, video fails to impress: '99% can't tell a difference'
An undated video showing Airbnb CEO Brian Chesky explaining the company's logo redesign has gained attention on social media, but the rebrand hasn't exactly wowed many viewers. In the video, shared by several marketing accounts on Instagram, Chesky narrates the extensive journey Airbnb's design team undertook to refine its logo. Using a series of printouts to illustrate the process, Chesky explained how the team tweaked the now-familiar red-and-white 'Bélo' logo, first introduced in 2014 as a 'universal symbol of belonging.' 'I asked the team to refine our logo. It includes two parts: the icon (Bélo) and the wordmark (Airbnb). I always thought the wordmark was too thin and the logo was too thick,' Chesky said, outlining the design challenge. As he walked through the changes, he described how the team adjusted the thickness of the letters, aligned the curvature radius of the icon and wordmark and reworked the spacing to better fit within a visual triangle. A post shared by Repute Forge - Branding & Marketing (@reputeforge) They even analysed the thickness and weight of each letter, ensuring harmonious proportions and a more precise complementation of the letters. In the end, Chesky revealed the updated logo. But to the internet's sharp eyes, it looked strikingly similar to the old one. Many users, unimpressed after the in-depth explanation, had fun with the subtlety of the changes. 'So they spent 30 minutes adjusting the height and 4 months creating this presentation right after,' joked one commenter. Another chimed in, '99% of people can't tell a difference. You can tell me all day that they just don't understand why they like it better, but the changes made here wouldn't affect your sales in the slightest.' Still, some appreciated the behind-the-scenes look at the precision behind the redesign. 'I know most businesses don't have the money to do design research like this, but as a product designer, this is super satisfying,' one viewer wrote. 'Especially the fact that the CEO himself understands why there needed to be a redesign — and had the team execute it. That's many a designer's dream.' Another noted, 'They first identify the problem and solve it. Then they implement it and create a corporate manual so other designers can follow the rules and keep the brand consistent.' (Also read: Indian woman gives Maggi to Italian husband, his reaction goes viral)
