Latest news with #RetailEntertainmentSurvey2024-25
Hans India
08-05-2025
- Business
- Hans India
Malls, High Streets Compete as Entertainment Preferences Shift
India's retail entertainment ecosystem is undergoing a significant transformation, with malls, high streets, and standalone experience centers rapidly adapting to evolving consumer demands, according to the newly launched Retail Level-up – The Entertainment Edition report by CBRE South Asia Pvt. Ltd. in partnership with Invest India. The CBRE & Invest India Retail Entertainment Survey 2024-25 blends stakeholder interviews and survey responses from key players, including developers, theme park operators, and family entertainment centre (FEC) providers, offering insights into consumer preferences and sector growth. As per the findings, interactive formats such as bowling alleys, rock climbing, escape rooms, and arcade gaming are drawing higher footfall compared to traditional passive formats like museums or theatrical performances. Among the most frequented options, amusement parks and bowling alleys continue to dominate due to their broader accessibility and deeper market penetration. Child-focused zones, including indoor playgrounds and gaming arcades, are witnessing an uptick in demand, driven by families seeking regular and cost-effective leisure options. Roughly 90 per cent of surveyed individuals expressed willingness to allocate up to Rs 4,000 monthly toward leisure and entertainment experiences, with the Rs 1,000–Rs 2,000 range cited as the most common spend. Respondents from younger age groups particularly favored affordable yet engaging experiences, indicating the need for pricing strategies that balance cost with entertainment value. Additionally, 65 per cent of those surveyed preferred either pure-play entertainment or entertainment paired with food and beverage offerings. Regular participation patterns showed that around 29 per cent engaged in entertainment activities once every three to four months, with stand-up comedy, game arcades, and children's play zones among the top selections. While malls maintain their stronghold in the entertainment landscape, 35 per cent of Gen Z respondents revealed a preference for high streets, and 31 per cent favored standalone centres, pointing to a shift in venue preferences based on convenience and novelty. This evolution suggests a diversifying ecosystem that's no longer reliant solely on traditional mall formats. Anshuman Magazine, Chairman & CEO of CBRE for India, South-East Asia, Middle East, and Africa, noted that entertainment formats are reshaping retail spaces. 'The inclusion of family-centric and experience-oriented zones is redefining mall strategies. Developers now see these entertainment anchors as key components for future-proofing properties through optimized tenant mixes.' Echoing this, Ram Chandnani, Managing Director of Advisory & Transaction Services, CBRE India, pointed out the consistent revenue generation across both metro and tier-II markets. 'Placemaking through experiential dining, green areas, and community spaces is leading to sustained footfall and customer retention. Entertainment zones are not just an add-on—they are central to the consumer draw.' With consumer engagement becoming increasingly experience-led, developers and operators are aligning retail strategies to match this shift.
Time of India
07-05-2025
- Lifestyle
- Time of India
Experience-driven entertainment reshaping India's retail landscape
Live Events A new wave of experience-driven entertainment is reshaping India's retail landscape, with over 70% of consumers across age groups showing a clear preference for active, participatory shift is highlighted in the newly released CBRE & Invest India Retail Entertainment Survey 2024-25, titled 'Retail Level-Up – The Entertainment Edition.' Jointly conducted by CBRE South Asia Pvt. Ltd. and Invest survey findings reveal that activities such as bowling, amusement parks, rock climbing, escape rooms, and children's play zones rank high among consumer choices, with bowling alleys and amusement parks cited as the most frequented entertainment options. These formats outpaced passive alternatives like art exhibitions, museums, and nationwide study—based on feedback from over 700 respondents across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata—underscores the rising demand for immersive, participatory entertainment. Notably, Gen Z showed a strong preference for high streets (35%) and standalone experience centres (31%), indicating a diversification away from traditional habits also point to significant opportunity: nearly 90% of respondents expressed willingness to spend up to INR 4,000 per month on entertainment, with INR 1,000–2,000 being the most popular range. A substantial 65% of respondents preferred entertainment options that include or can be combined with food and beverage activities that respondents said they engaged in at least once every 3–4 months included stand-up comedy, gaming arcades, bowling, kids' play zones, and theme parks. Around 29% of the respondents visit an entertainment center at this frequency, showcasing a recurring interest in curated entertainment formats.'The entertainment sector's evolution is reshaping retail real estate in India,' said Anshuman Magazine, Chairman & CEO - India, South-East Asia, Middle East & Africa, CBRE. 'Experiential formats like Family and Children's Entertainment Centres are now central to mall strategies, offering developers a clear path to future-proof assets through innovative tenant mixes.'Ram Chandnani, Managing Director, Advisory & Transaction Services, CBRE India, added, 'High-quality entertainment centres are performing equally well in metros and Tier-II cities. Developers are now focusing on placemaking through experiential dining, green zones, large-format stores, and regular community events that elevate footfall and customer engagement.'As India's retail landscape continues to evolve, the study highlights how developers and retailers must prioritize dynamic, experience-driven models to meet the growing demand for active entertainment across age groups and geographies.
