6 days ago
- Entertainment
- Fashion Value Chain
ColorBar Reinvents Itself with #RevealYourMagic Campaign
Known for its commitment to fearless self-expression, ColorBar Cosmetics unveils a stunning rebrand anchored by the #RevealYourMagic campaign. This transformation reflects a deeper purpose: celebrating individuality, emotion, and inclusive beauty in a world that thrives on diversity.
The refresh, led by Founder and Managing Director Samir K Modi, introduces a striking new visual identity—a rich rust orange paired with luminous gold, symbolizing grounded confidence and elevated elegance.
At the heart of the campaign lies a powerful brand film, portraying five distinct beauty personas—Bold, Glam, Demure, Radiant, and Playful—represented by a diverse, multicultural cast, including a male face. This casting choice underlines ColorBar's commitment to redefining beauty across gender lines and cultural boundaries.
'ColorBar has always stood for individuality, fearlessness, and the freedom to be,' shares Samir K Modi. 'With this next chapter, we're elevating how beauty looks—and more importantly, how it feels.'
Global Expansion & Future Vision
As ColorBar redefines beauty, it also broadens its horizons. The brand is scaling up immersive retail experiences and preparing to expand into the USA and Middle East, joining its existing presence in Russia. New launches in skincare, fragrances, and wellness will complement its current portfolio, all grounded in high-performance, science-backed formulations.
Staying true to its ethical values, ColorBar remains 100% vegan, cruelty-free, and PETA-certified, with sustainability targets set for 2026–27. The rebrand positions the label not just as a cosmetic house, but as a global lifestyle brand championing self-expression, innovation, and conscious beauty.
Watch the brand film | Hear from Samir K Modi
