30-01-2025
Hailey Bieber's Rhode Introduces Innovative New Lip Product With Tate McRae-Led Campaign
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Combining the benefits of a lip liner, lip color and lip treatment, Rhode's brand-new Peptide Lip Shape contours, tints, hydrates and enhances volume.
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Available to shop at beginning Jan. 30 at 9 a.m. PT, the Rhode Lip Shape joins Bieber's curated collection of skin care, lip products and cheek tints. Fronting the campaign is pop star Tate McRae alongside the brand's founder.
The new product comes in eleven shades, sold both individually ($24) and as a custom set of four ($92).
$24 at rhode
$92 at rhode
The colors range from neutral light pinks to deep cool browns. Pick a shade that compliments your natural lip tone for subtle definition or a darker shade for a more contoured look. There's a built-in silicone smudger at one end of the applicator, allowing users to diffuse the pigment seamlessly or tidy up the edges for added control.
What makes the product so unique is how multifunctional it is. Either follow the natural lip line, overline for extra volume or fill in the lips entirely. For nourished lips with a subtle tint, apply the Peptide Lip Shape then swipe on Rhode's Peptide Lip Tint ($18). For a more pigmented look, start with Peptide Lip Shape, tap on Pocket Blush ($24), then finish off with Peptide Lip Tint. The soft-focus color blends with a creamy formula comprised of high-performance skin care to give the lips dimension and a signature contoured effect.
The formula is cruelty free, vegan, gluten-free and dermatologist-tested, and includes peptides to soften the lips and fenugreek extract to enhance the look of lip volume and give lips a firmer appearance.
Buy individual Lip Shape shades for $24 or personalize a set of four for $92. As with other new launches, like last October's Barrier Butter release, Rhode products sell out quickly.
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