07-05-2025
Aussie mum scores huge win in David v Goliath legal battle against Louis Vuitton
An Aussie mum has scored a huge win in a lengthy legal battle against Louis Vuitton after the $429billion luxury brand tried to change the name of her brand.
Rim Daghmash, founder of Kenz Beauty which is based on the Gold Coast, named her company in honour of her daughter, Kenzie, who is living with autism.
The name also holds special meaning, translating to 'treasure of beauty' in Arabic.
But her brand caught the attention of global fashion giant LVMH, which claimed that Kenz Beauty was 'deceptively similar' to one of its own labels, Kenzo.
The company pushed for Ms Daghmash to change the name.
Despite the legal pressure, the Queensland business owner refused to give in.
'A five-year-old will be able to tell the difference between Kenzo and Kenz Beauty, they are two totally different names,' Ms Daghmash told A Current Affair.
The battle kicked off in 2023, as the two sides clashed over whether the mum-run beauty brand should be forced to rebrand.
Ms Daghmash stood firm against the luxury giant, fighting to protect her deeply personal brand name.
While LVMH proposed alternative names like 'The Beauty of Kenz' and 'Beautiful Kenz,' Ms Daghmash refused to change her business
'Kenzie is my autistic daughter's name, in Arabic (my heritage) it means my treasure,' she explained on her website.
'I called it Kenz Beauty, because Kenzie's beauty is out of this world, autistic children are so beautiful.'
Eventually, both parties reached a compromise: the brand would be known as Kenz Beauty & Co.
'I think that they got sick of it as much as we did,' Ms Daghmash shared, speaking to Channel Nine.
[I'm] very relieved because this business is my life. It means everything for me and for my family.'
With the dispute now behind her, Ms Daghmash has moved to expand her business.
With a growing clientele and a team of five professional skin therapists, Ms Daghmash continues to expand her range of beauty services.
She now operates South Australia's only Moroccan hammam, a traditional, ladies-only day spa inspired by the ones she visited in her youth in the Middle East.
