Latest news with #RioMedia
Yahoo
19-05-2025
- Business
- Yahoo
Rio Media Launches Exclusive Sponsorship Opportunity on Huntington Beach Lifeguard Towers
HUNTINGTON BEACH, Calif., May 19, 2025--(BUSINESS WIRE)--Rio Media is proud to announce an exclusive new advertising opportunity on behalf of the City of Huntington Beach: branded sponsorships on the city's iconic lifeguard towers. This offers unique, high-impact placements at the heart of one of America's most visited beaches. With over 15 million visitors annually and global events like the Pacific Airshow, AVP Pro Beach Volleyball, and the US Open of Surfing, Huntington Beach is a magnet for families, travelers, and outdoor enthusiasts. This new program offers brands a rare chance to integrate into the beachfront experience with premium ad space on lifeguard tower locations that naturally attract attention, emotion, and cameras. "This isn't just ad space, it's coastal brand immersion," said Tommy Iorio, co-founder of Rio Media. "People are 42 percent more likely to remember brands associated with positive emotional experiences. And what's more positive than a day at the beach?" As part of the agreement approved by the city council, Rio Media projects the program could generate over 1 million dollars annually, supporting Huntington Beach's Marine Safety Division without compromising the integrity or charm of the beach environment. Debbie Iorio, co-founder of Rio Media, added, "As a longtime Huntington Beach resident and local business owner, I'm incredibly proud to help bring this program to life. These sponsorships are designed to enhance the visitor experience while creating real value for both the city and brand partners. This is a unique way to connect with people during their happiest, most memorable moments." Each sponsorship includes exclusive branding with no competing ads, ensuring that partner messages stand alone and make a lasting impression. For brands, this means unmatched visibility and deep emotional impact with a diverse, high-value audience. Headquartered on Main Street and overlooking the Huntington Beach Pier, Rio Media brings 24 years of expertise in outdoor and experiential advertising. The team's deep community ties and proven success make them an ideal partner to lead this initiative responsibly and effectively. Ad space is limited, and placements are now open. For media kits, sponsorship inquiries, or more information, visit or contact sylvia@ About Rio Media & Advertising With deep roots in Southern California and unmatched expertise across direct response, brand creation, and consumer activation, Rio Media bridges the gap between strategic media buying and immersive brand storytelling. Our work includes collaborating on innovative advertising programs, such as helping promote and sell sponsorships for high-visibility assets like lifeguard towers as well as supporting clients through full-service ad campaigns. Rio Media delivers powerful, measurable results that help clients stand out in today's competitive landscape. View source version on Contacts Media Contact:Rio Media & Advertisingsylvia@ 714-794-9735 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
19-05-2025
- Business
- Yahoo
Rio Media Launches Exclusive Sponsorship Opportunity on Huntington Beach Lifeguard Towers
HUNTINGTON BEACH, Calif., May 19, 2025--(BUSINESS WIRE)--Rio Media is proud to announce an exclusive new advertising opportunity on behalf of the City of Huntington Beach: branded sponsorships on the city's iconic lifeguard towers. This offers unique, high-impact placements at the heart of one of America's most visited beaches. With over 15 million visitors annually and global events like the Pacific Airshow, AVP Pro Beach Volleyball, and the US Open of Surfing, Huntington Beach is a magnet for families, travelers, and outdoor enthusiasts. This new program offers brands a rare chance to integrate into the beachfront experience with premium ad space on lifeguard tower locations that naturally attract attention, emotion, and cameras. "This isn't just ad space, it's coastal brand immersion," said Tommy Iorio, co-founder of Rio Media. "People are 42 percent more likely to remember brands associated with positive emotional experiences. And what's more positive than a day at the beach?" As part of the agreement approved by the city council, Rio Media projects the program could generate over 1 million dollars annually, supporting Huntington Beach's Marine Safety Division without compromising the integrity or charm of the beach environment. Debbie Iorio, co-founder of Rio Media, added, "As a longtime Huntington Beach resident and local business owner, I'm incredibly proud to help bring this program to life. These sponsorships are designed to enhance the visitor experience while creating real value for both the city and brand partners. This is a unique way to connect with people during their happiest, most memorable moments." Each sponsorship includes exclusive branding with no competing ads, ensuring that partner messages stand alone and make a lasting impression. For brands, this means unmatched visibility and deep emotional impact with a diverse, high-value audience. Headquartered on Main Street and overlooking the Huntington Beach Pier, Rio Media brings 24 years of expertise in outdoor and experiential advertising. The team's deep community ties and proven success make them an ideal partner to lead this initiative responsibly and effectively. Ad space is limited, and placements are now open. For media kits, sponsorship inquiries, or more information, visit or contact sylvia@ About Rio Media & Advertising With deep roots in Southern California and unmatched expertise across direct response, brand creation, and consumer activation, Rio Media bridges the gap between strategic media buying and immersive brand storytelling. Our work includes collaborating on innovative advertising programs, such as helping promote and sell sponsorships for high-visibility assets like lifeguard towers as well as supporting clients through full-service ad campaigns. Rio Media delivers powerful, measurable results that help clients stand out in today's competitive landscape. View source version on Contacts Media Contact:Rio Media & Advertisingsylvia@ 714-794-9735 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
19-05-2025
- Business
- Business Wire
Rio Media Launches Exclusive Sponsorship Opportunity on Huntington Beach Lifeguard Towers
HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--Rio Media is proud to announce an exclusive new advertising opportunity on behalf of the City of Huntington Beach: branded sponsorships on the city's iconic lifeguard towers. This offers unique, high-impact placements at the heart of one of America's most visited beaches. 'This isn't just ad space, it's coastal brand immersion,' said Tommy Iorio, co-founder of Rio Media. 'People are 42 percent more likely to remember brands associated with positive emotional experiences. And what's more positive than a day at the beach?' Share With over 15 million visitors annually and global events like the Pacific Airshow, AVP Pro Beach Volleyball, and the US Open of Surfing, Huntington Beach is a magnet for families, travelers, and outdoor enthusiasts. This new program offers brands a rare chance to integrate into the beachfront experience with premium ad space on lifeguard tower locations that naturally attract attention, emotion, and cameras. 'This isn't just ad space, it's coastal brand immersion,' said Tommy Iorio, co-founder of Rio Media. 'People are 42 percent more likely to remember brands associated with positive emotional experiences. And what's more positive than a day at the beach?' As part of the agreement approved by the city council, Rio Media projects the program could generate over 1 million dollars annually, supporting Huntington Beach's Marine Safety Division without compromising the integrity or charm of the beach environment. Debbie Iorio, co-founder of Rio Media, added, 'As a longtime Huntington Beach resident and local business owner, I'm incredibly proud to help bring this program to life. These sponsorships are designed to enhance the visitor experience while creating real value for both the city and brand partners. This is a unique way to connect with people during their happiest, most memorable moments.' Each sponsorship includes exclusive branding with no competing ads, ensuring that partner messages stand alone and make a lasting impression. For brands, this means unmatched visibility and deep emotional impact with a diverse, high-value audience. Headquartered on Main Street and overlooking the Huntington Beach Pier, Rio Media brings 24 years of expertise in outdoor and experiential advertising. The team's deep community ties and proven success make them an ideal partner to lead this initiative responsibly and effectively. Ad space is limited, and placements are now open. For media kits, sponsorship inquiries, or more information, visit or contact sylvia@ About Rio Media & Advertising With deep roots in Southern California and unmatched expertise across direct response, brand creation, and consumer activation, Rio Media bridges the gap between strategic media buying and immersive brand storytelling. Our work includes collaborating on innovative advertising programs, such as helping promote and sell sponsorships for high-visibility assets like lifeguard towers as well as supporting clients through full-service ad campaigns. Rio Media delivers powerful, measurable results that help clients stand out in today's competitive landscape.
Los Angeles Times
09-05-2025
- Business
- Los Angeles Times
Huntington Beach approves agreement for lifeguard tower advertisements
Advertisements are a step closer to appearing on the back of each lifeguard tower on Huntington City Beach. The City Council Tuesday night approved a three-year agreement with a Huntington Beach-based company, Rio Media, to implement the program. Five council members approved the agreement, including Mayor Pat Burns and Mayor Pro Tem Casey McKeon. Councilman Butch Twining recused himself, as he said he was friends with one of the bidders, while Councilman Andrew Gruel was absent. 'This is a great revenue generating opportunity, getting creative,' McKeon said. 'This is done very tastefully, and it's a good public service.' City officials first unveiled a design for the back of 24 towers on Huntington City Beach last November, an opportunity identified by the Huntington Beach Fire Department. In addition to the advertisements, the design includes beach safety information and a QR code to access Rio estimated that the tower advertisements could generate at least $1 million annually, 70% of which would go to the city and 30% of which would go to the vendor. High-traffic towers are expected to generate about half of that total. A request for proposals process brought two of the bidders, and the city went with Rio. Huntington Beach Fire Chief Eric McCoy said during Tuesday night's meeting that a local company would also be doing the wraps for the towers. 'We'll have two H.B. companies involved in the process, which is something we're really excited about,' McCoy said.
