6 days ago
- Entertainment
- Fashion Network
G-Shock launches ‘Rise Above the Shocks' campaign with Vicky Kaushal
G-Shock, a watch brand from Casio has launched a new campaign with their brand ambassador actor Vicky Kaushal with the message 'Rise Above the Shocks'.
Through the campaign, the brand will showcase its designs that include the DW-5000R, GA-2100, DW-5600, and GA-110.
Through this campaign, the brand aims to widen its reach by connecting with India's Gen Z and millennial audiences.
Commenting on the campaign, Takuto Kimura, managing director of Casio India in a statement said, 'With 'Rise Above the Shocks', we're celebrating a generation that is raw, unapologetic and fearless, for whom G-Shock reflects this very mindset. We are elated to have powerhouse Vicky Kaushal embodying the spirit and vision of this generation, resonating with a powerful message of never giving up and the power of sheer perseverance.'
Vicky Kaushal added, 'There is strength in silence and power in perseverance. 'Rise Above the Shocks' is for everyone who's had the resilience and will to rise above the hardest blows that life has thrown at them and have a 'Never Give Up outlook in life'.'
