Latest news with #RiskyBoys
CairoScene
10-03-2025
- Entertainment
- CairoScene
Fashion Disruptors ‘The Risky Boys' Take ‘Fashion Month' Into the City
The first runway show at El Obour's fish market featured a lineup of Egyptian brands, including Sekhmet, Al Camileon, Horra, Cocobelle, and Eleven Eleven. Mar 10, 2025 Risky Boys, a collective of models, stylists, art directors, and designers, and their sister project Born in Cairo have introduced Cairo Fashion Month, a new runway series that takes fashion outside conventional venues - in typical Risky Boys fashion - and into the city's public spaces. This year's edition moves through El Obour's fish market (March 6th), El Matareya (March 15th), a football court (March 20th), and a circus (March 30th), with each location selected to reflect a different aspect of Cairo's cultural landscape. The first runway show at El Obour's fish market featured a lineup of Egyptian brands, including Sekhmet, Al Camileon, Horra, Cocobelle, and Eleven Eleven. They brought together designers, creatives, and over 40 influencers and media platforms, integrating fashion into spaces that shape everyday life in Cairo. With each show, Born in Cairo and Risky Boys aim to explore new ways of presenting fashion in the city, moving away from the standard fashion week format and placing designers and their collections within environments that reflect Cairo's energy.
CairoScene
10-02-2025
- Entertainment
- CairoScene
In Cairo's Streets a New Kind of R!sky Runway Emerges
In this exclusive documentary, Scene Styled steps into the Risky Boys' their red-clad world, tracing the movement of a local fashion renaissance. Cairo is a city in motion, a living organism of asphalt and bodies, its streets never still. They surge and subside, fold in on themselves, recalibrate under the pressure of a million footsteps, histories stacking like sediment. It is within this framework that The Risky Boys move - a trio of 22-year-old Egyptian creatives and models who have turned the city's alleys into their own restless runway. But The Risky Boys - Ahmed Attef, Karim Alaa, and Mohamed Tarek - are not stitched into the fabric of high fashion's orderly lineage. They did not step from the hushed corridors of academies or emerge, perfectly honed, from the glass-and-steel ateliers of Paris and Milan. They collided, as things often do in Cairo, at the blurred peripheries of modeling shoots. Their catwalks are ungoverned, uncommodified. Not the bright antiseptic glare of a showroom, but the thick, fragrant air of butcher shops and souks, the labyrinthine alleyways of Banha and Al Mattariya - the places that formed them. The Risky Boys are not here to infiltrate haute couture, to gently subvert it from within; they stand outside it entirely, pushing at its boundaries, testing its strength. In this exclusive documentary, Scene Styled steps into their red-clad world, tracing the careful movements of a life lived in spectacle. Attef, Alaa, and Tarek peel back the layers - of perception, of performance, of the ever-thinning line between self and story. They examine the shifting gaze of a global audience, the local dialogues ignited in their wake, and the delicate art of turning the personal into the public. To walk a day in their shoes is to inhabit a narrative in motion - crafted, claimed, and cast into the world. Credits: Produced by: Scene Styled // MO4 Network SceneStyled Managing Editor: Farida El Shafie Creative Direction & Costume Design: Risky Boys Creative Producer: Nariman El Bakry Editor & Creative Partner: Ahmed Salah DOP: Felo Alexander Photography: Faris Zaitoon Talent: Dona Emam Makeup: Sara Talaat Hair: Al Sagheer Salons Set Design: Maria Saba Agency Producer: Hesham Baghdady Gaffer: Ahmed Gamal 2nd Camera & Sound: Eslam Ahmed 1st AC: Mahmoud Gehad Lighting Technician: Mazen Mohamed
