Latest news with #RiteBiteMaxProtein
News18
2 days ago
- Health
- News18
Plant-Based Proteins: The Sustainable Choice Shaping the Future of Nutrition
Last Updated: As science advances and awareness deepens, plant-based proteins will no longer stand in the shadows of tradition As the world awakens to the deeper impact of everyday choices, food is no longer just fuel — it is a force. Our plates now reflect not only personal preferences but global priorities. In this evolving narrative of nutrition, plant-based proteins have emerged not as a passing trend but as a quiet, powerful revolution. Once considered an alternative, they are now becoming essential offering a way to nourish a growing population while gently treading on the planet that feeds us. Dr. Vilas Shirhatti, Principal Adviser, Zydus Wellness (RiteBite Max Protein), shares all you need to know: Traditional animal-based proteins, while rich in amino acids, exact a heavy toll on ecosystems. Livestock farming contributes significantly to greenhouse gas emissions, water depletion, and deforestation. According to the Food and Agriculture Organization (FAO), animal agriculture accounts for nearly 14.5% of global emissions — more than the entire transportation sector. In contrast, proteins from legumes, nuts, grains, and seeds have a substantially smaller carbon and water footprint, making them a far more sustainable and scalable solution for the future. From a health perspective, plant-based proteins are increasingly proving their merit. A study published in The Journal of the American Heart Association found that diets higher in plant proteins and lower in red and processed meats were associated with improved cardiovascular outcomes. Rich in fiber, antioxidants, and essential nutrients, these protein sources support metabolic health, reduce inflammation, and may aid in long-term weight management — all without overburdening the digestive system. Moreover, the science of digestibility and bioavailability has advanced. Earlier criticisms regarding the completeness of plant proteins have now been addressed by combining various sources — such as rice and peas — to achieve a complete amino acid profile. Modern food technology continues to refine these blends, resulting in efficient, high-quality protein that caters to diverse dietary needs, including for those managing chronic conditions like diabetes or hypertension. Beyond nutrition and ecology, there's a socio-economic dimension at play. Growing plant-based protein crops requires less land, fewer resources, and supports local farming economies. This shift can democratize access to quality nutrition while building resilience against climate change and global food insecurity. Over the past three to four decades, we've also seen a rise in zoonotic diseases — illnesses passed from animals to humans — such as COVID-19, bird flu, H1N1, and mad cow disease. A greater reliance on plant proteins can reduce such risks and help prevent future outbreaks. The future of nourishment rests in harmony — where personal well-being and planetary vitality are no longer separate pursuits but deeply entwined. Every choice for a cleaner, kinder protein source becomes a quiet act of restoration, not just for our bodies but for the Earth itself. It is a shift toward regeneration over depletion, conscience over convenience, and resilience over short-term gain. As science advances and awareness deepens, plant-based proteins will no longer stand in the shadows of tradition. They will lead not as alternatives, but as the new standard — for a healthier, more sustainable world.
News18
27-04-2025
- Health
- News18
Debunking Nutrition Myths: What Science Says vs What Social Media Claims
When you decode your food choices with knowledge and nuance, you empower your health journey, one bite at a time In today's hyper-digital world, nutrition advice is just a scroll away. Social media platforms are overflowing with influencers, self-proclaimed health gurus, and trending 'what to eat" hacks that often go viral—sometimes regardless of their scientific merit. While it's great that people are becoming more health-conscious, misinformation can do more harm than good. It's time to bust some myths and turn to science-backed insights rooted in both modern research and cultural wisdom. Dr. Vilas Shirhatti, Principal Adviser, Zydus Wellness (RiteBite Max Protein), helps us bust these myths. Myth 1: Traditional Foods Are Automatically Unhealthy One of the most persistent myths is that Indian traditional foods are inherently bad for health. The truth? Indian cuisine is built on a balanced nutritional framework, rich in biodiversity, a blend of spices packed with phytonutrients, and meals that naturally contain a good mix of carbohydrates, proteins, fats, and essential micronutrients. The problem arises when we rely on excessive oil, sugar, or oversized portions. Modern nutrition doesn't ask us to abandon tradition—it invites us to evolve it. By integrating familiar ingredients with contemporary nutritional science, we can preserve heritage while enhancing health. Myth 2: All Packaged Snacks Are Junk It's easy to assume that anything packaged is processed junk, especially when 'clean eating" is trending. However, science tells us it's not the packaging—it's what's inside that counts. Today, there are nutrient-dense, protein-rich snacks designed specifically to support modern health goals like energy balance, muscle support, and weight management. When crafted thoughtfully using ingredients like quinoa, oats, chia seeds, turmeric, ginger, and amla, these snacks can bridge the gap between convenience and clean nutrition. Sometimes, limiting calorie intake can lead to nutritional deficiencies, which can be overcome by properly designed packaged foods. Another misleading narrative is that healthy food must be bland or boring. But nutrition doesn't have to come at the cost of flavour and good taste. Indian consumers crave bold, nostalgic tastes, and those preferences can be honoured even in high-protein snacks and balanced mini-meals. Think spicy masala chaat profiles, comforting cardamom and saffron infusions, or the sweetness of jaggery and coconut—all incorporated into nutrient-packed options that respect both taste buds and health metrics. Myth 4: More Protein Means Better Health, Always Protein is essential, no doubt. But the social media obsession with extreme protein intake can mislead people. The goal isn't to overconsume—it's to meet your needs based on your lifestyle. A sedentary person doesn't need the same protein intake as an athlete. Balanced macronutrient distribution—carbs, fats, and protein—remains key. And what's better than getting your proteins with a hint of familiar flavour? Remember, balanced nutrition always includes proper water intake and good sleep. Science and Culture Can Coexist We don't have to choose between science and culture. In fact, the most effective nutrition strategies are those that combine evidence-based research with cultural understanding. Food should be functional but also joyful. That means embracing innovation while staying rooted in what we love and what connects us to our traditions. Traditional foods have evolved over thousands of years, standardizing themselves through time and establishing proven health benefits. In the battle of hashtags vs. health, science must always win. Let's not fall for food fads and fearmongering that demonize traditional practices or oversell modern ones. Instead, let's focus on synergy—blending time-tested wisdom with scientific integrity. When you decode your food choices with knowledge and nuance, you empower your health journey, one bite at a time. Optimum nutrition, coming from the food we eat, is the most cost-effective tool for good health.
