24-05-2025
ASMED to launch national programme to boost handicrafts sector
Muscat – Authority for Small and Medium Enterprises Development (ASMED) will launch a national programme on Monday to support the sultanate's handicraft industry and empower local entrepreneurs. It aims to enhance the sector's contribution to economic diversification and aligns with Vision 2040 objectives.
The programme will equip Omani artisans with the skills and tools needed to compete in modern markets while preserving traditional craftsmanship.
ASMED is working to unify national efforts to develop the crafts industry under the programme, focusing on technical development, investment opportunities and market access. The goal is to elevate the capabilities of artisans and promote high-quality products that reflect Omani heritage and innovation.
As part of its broader efforts, ASMED has also introduced the Riyada Academy, an online training platform designed to equip entrepreneurs and craftsmen with essential business skills.
The academy offers courses covering feasibility studies, market analysis, marketing strategies and finance management. It caters to a diverse audience, including students, government and private sector employees, entrepreneurs and retirees looking to develop new skills. The platform is also part of the government's digital transformation efforts, ensuring that Omani businesses remain competitive.
ASMED recently issued new regulations to support the crafts sector and identified 20 key crafts, including production of Omani daggers, pottery, leatherwork, palm-frond weaving, gypsum carving, incense preparation, and traditional fishing tools.
According to the authority's estimates, more than 23,000 craftsmen are currently engaged in these industries across the sultanate.
