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Mazda Canada and the Coffee Association of Canada are encouraging Canadians to embark in local 'coffee tourism' Français
Mazda Canada and the Coffee Association of Canada are encouraging Canadians to embark in local 'coffee tourism' Français

Cision Canada

time23-05-2025

  • Automotive
  • Cision Canada

Mazda Canada and the Coffee Association of Canada are encouraging Canadians to embark in local 'coffee tourism' Français

TORONTO, May 23, 2025 Today, Mazda Canada unveiled its official Mazda Coffee Tour in partnership with the Coffee Association of Canada, inviting Canadians to explore their country through the lens of coffee, culture, and road trip adventures. Inspired by the family-friendly spaciousness and hybrid innovation of the Mazda CX-90 and CX-70, this tour encourages Canadians to embrace the open road and discover hidden gems in their own backyard—powered by vehicles designed for connection, comfort, and sustainability. The first-ever Mazda Coffee Tour features two carefully curated routes across Toronto, highlighting eight unique cafés that reflect the city's rich and multicultural coffee scene. From cozy local roasteries to best-kept secrets, each stop offers a taste of the communities and cultures that shape Canada's diverse coffee landscape. Rooted in Mazda's Move and Be Moved campaign, where meaningful moments are found in every journey, the Mazda Coffee Tour celebrates the joy of discovery through a rising trend: coffee tourism. What is Coffee Tourism? Coffee tourism is a travel experience centered around discovering and enjoying local coffee culture. It invites travellers to go beyond their usual morning fuel by exploring how different communities source, roast, brew, and enjoy coffee — all while supporting local businesses and connecting with people along the way. "We're excited to introduce a new way for Canadians to explore the open road and connect with the vibrant communities that make our country so unique" said David Klan, President & CEO, Mazda Canada. "At Mazda, building meaningful connections has always been at the heart of our journey, it's deeply rooted in our history and values. The Mazda Coffee Tour brings that spirit to life by celebrating local culture, supporting small businesses, and inspiring new experiences across Canada." "Coffee is more than just a beverage for Canadians— it's a beloved part of our daily lives," said Robert Carter, President of the Coffee Association of Canada. "In fact, coffee is the most popular beverage in the country, with over 70% of adults drinking it regularly. Our $8-billion coffee sector supports hundreds of thousands of jobs. As businesses face ongoing economic pressures, supporting local cafés, roasters, and retailers is more vital than ever." Canadians' views on Coffee Tourism To find out more about Canadians' views on coffee tourism, Mazda Canada commissioned a survey and found that more than 60 per cent of Canadians are interested on going on a coffee tour—with 74 per cent viewing Canada as an excellent or good destination for trying new coffee beverages. Motivations for joining a coffee tour varied by generation: Gen Z viewed it as a chance to connect with friends and create social media content; Millennials were drawn by the opportunity to explore new coffee blends and flavors; while Gen X and Boomers appreciated the chance to enjoy nature and support the local economy. Other findings include: 7 in 10 Canadians have taken a road trip in the past year 44% view it as a summer activity 24% would do a coffee tour in the fall 64.53% of Canadians would go on a coffee tour in their own city before another province 21.67% have traveled 30 minutes - 1 hour for a good cup of coffee 21.35% have traveled 1 - 2 hours for a good cup of coffee Canadians will take an average of 3 companions on a coffee tour Canadians deem exploring, connecting with friends, enjoying nature, and supporting the local economy as reasons to embark on a coffee tour Mazda CX-90 and CX-70 Named Official Vehicles of the Mazda Coffee Tour Given coffee tourism's focus on sustainability and a passion for discovery, the Mazda CX-90 and CX-70 have been named the official vehicles of the Mazda Coffee Tour. Available in both Mild Hybrid and Plug-in Hybrid models, these electrified SUVs are IIHS TOP SAFETY PICK+ award winners, offering an ideal blend of performance, spaciousness, safety, and environmental consciousness. They're the perfect companions for Canadians eager to hit the road and discover new brews. Canadians interested in embarking on the official Mazda Coffee Tour can visit About Mazda Canada Inc. Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 retail stores. For additional information visit Mazda Canada's media website at The Coffee Association of Canada (CAC), which represents roasters, retailers, importers and suppliers, supports Canada's coffee industry through advocacy, education, and connection. As the industry expert and advocate, the CAC works to ensure a prosperous future for Canada's coffee community, protecting industry growth and consumer access to coffee.

Mazda Canada and the Coffee Association of Canada are encouraging Canadians to embark in local 'coffee tourism'
Mazda Canada and the Coffee Association of Canada are encouraging Canadians to embark in local 'coffee tourism'

Yahoo

time23-05-2025

  • Automotive
  • Yahoo

Mazda Canada and the Coffee Association of Canada are encouraging Canadians to embark in local 'coffee tourism'

Mazda Coffee Tour encourages Canadians to connect through coffee, culture, and the open road TORONTO, May 23, 2025 Today, Mazda Canada unveiled its official Mazda Coffee Tour in partnership with the Coffee Association of Canada, inviting Canadians to explore their country through the lens of coffee, culture, and road trip adventures. Inspired by the family-friendly spaciousness and hybrid innovation of the Mazda CX-90 and CX-70, this tour encourages Canadians to embrace the open road and discover hidden gems in their own backyard—powered by vehicles designed for connection, comfort, and sustainability. The first-ever Mazda Coffee Tour features two carefully curated routes across Toronto, highlighting eight unique cafés that reflect the city's rich and multicultural coffee scene. From cozy local roasteries to best-kept secrets, each stop offers a taste of the communities and cultures that shape Canada's diverse coffee landscape. Rooted in Mazda's Move and Be Moved campaign, where meaningful moments are found in every journey, the Mazda Coffee Tour celebrates the joy of discovery through a rising trend: coffee tourism. What is Coffee Tourism? Coffee tourism is a travel experience centered around discovering and enjoying local coffee culture. It invites travellers to go beyond their usual morning fuel by exploring how different communities source, roast, brew, and enjoy coffee — all while supporting local businesses and connecting with people along the way. "We're excited to introduce a new way for Canadians to explore the open road and connect with the vibrant communities that make our country so unique" said David Klan, President & CEO, Mazda Canada. "At Mazda, building meaningful connections has always been at the heart of our journey, it's deeply rooted in our history and values. The Mazda Coffee Tour brings that spirit to life by celebrating local culture, supporting small businesses, and inspiring new experiences across Canada." "Coffee is more than just a beverage for Canadians— it's a beloved part of our daily lives," said Robert Carter, President of the Coffee Association of Canada. "In fact, coffee is the most popular beverage in the country, with over 70% of adults drinking it regularly. Our $8-billion coffee sector supports hundreds of thousands of jobs. As businesses face ongoing economic pressures, supporting local cafés, roasters, and retailers is more vital than ever." Canadians' views on Coffee Tourism To find out more about Canadians' views on coffee tourism, Mazda Canada commissioned a survey and found that more than 60 per cent of Canadians are interested on going on a coffee tour—with 74 per cent viewing Canada as an excellent or good destination for trying new coffee beverages. Motivations for joining a coffee tour varied by generation: Gen Z viewed it as a chance to connect with friends and create social media content; Millennials were drawn by the opportunity to explore new coffee blends and flavors; while Gen X and Boomers appreciated the chance to enjoy nature and support the local economy. Other findings include: 7 in 10 Canadians have taken a road trip in the past year 44% view it as a summer activity 24% would do a coffee tour in the fall 64.53% of Canadians would go on a coffee tour in their own city before another province 21.67% have traveled 30 minutes - 1 hour for a good cup of coffee 21.35% have traveled 1 - 2 hours for a good cup of coffee Canadians will take an average of 3 companions on a coffee tour Canadians deem exploring, connecting with friends, enjoying nature, and supporting the local economy as reasons to embark on a coffee tour Mazda CX-90 and CX-70 Named Official Vehicles of the Mazda Coffee Tour Given coffee tourism's focus on sustainability and a passion for discovery, the Mazda CX-90 and CX-70 have been named the official vehicles of the Mazda Coffee Tour. Available in both Mild Hybrid and Plug-in Hybrid models, these electrified SUVs are IIHS TOP SAFETY PICK+ award winners, offering an ideal blend of performance, spaciousness, safety, and environmental consciousness. They're the perfect companions for Canadians eager to hit the road and discover new brews. Canadians interested in embarking on the official Mazda Coffee Tour can visit About Mazda Canada Inc. Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 retail stores. For additional information visit Mazda Canada's media website at Follow @MazdaCanada on social media: Facebook, Instagram, X, YouTube, and Threads. About the Coffee Association of Canada The Coffee Association of Canada (CAC), which represents roasters, retailers, importers and suppliers, supports Canada's coffee industry through advocacy, education, and connection. As the industry expert and advocate, the CAC works to ensure a prosperous future for Canada's coffee community, protecting industry growth and consumer access to coffee. SOURCE Mazda Canada Inc. View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Parrish man severely beats, hospitalizes elderly victim: MCSO
Parrish man severely beats, hospitalizes elderly victim: MCSO

Yahoo

time10-03-2025

  • Yahoo

Parrish man severely beats, hospitalizes elderly victim: MCSO

PARRISH, Fla. (WFLA) — A man has been charged with attempted murder after severely beating and hospitalizing a 74-year-old man, according to deputies. The Manatee County Sheriff's Office responded to the 8300 block of Ocean Tide Circle in Parrish around 3 p.m. Sunday in regards to a possible domestic violence call. When deputies arrived, they found 54-year-old Robert Carter covered in blood at the front door. Brooksville cold case still unsolved 52 years later No. 4 UCLA finds new tough, aggressive approach delivers Big Ten title win over No. 2 USC Deputies said inside the home, they found an elderly man lying on the ground in a pool of blood. Carter then confessed to beating the victim and forcing handfuls of pills down his throat, according to the MCSO. The victim was taken to a hospital as a trauma alert and sustained injuries that included a swollen left eye and severe head trauma. He is currently in stable condition. Carter was also taken to a hospital for injuries during the incident. Carter provided a full confession, according to MCSO, and was charged with attempted murder. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

This bubble tea chain is the 'largest brand nobody's ever heard of,' with more stores than McDonald's
This bubble tea chain is the 'largest brand nobody's ever heard of,' with more stores than McDonald's

CBC

time04-03-2025

  • Business
  • CBC

This bubble tea chain is the 'largest brand nobody's ever heard of,' with more stores than McDonald's

For those of you who thought McDonald's and Starbucks are the world's biggest food and beverage chains by number of locations, think again. Turns out China's largest bubble tea and drinks chain, Mixue Ice Cream and Tea, which may be unfamiliar to many, boasts more outlets than either of the better-known chains. The company saw its stock soar more than 40 per cent following its $444 million US debut on the Hong Kong Stock Exchange on Monday. Through a major franchise network, Mixue has more than 45,000 stores spanning China and 11 overseas countries including Thailand, Singapore and Australia, as of last September. In comparison, burger chain McDonald's has over 43,000 restaurants across more than 100 countries, while coffee giant Starbucks has roughly 40,000 outlets worldwide. Humble origins, low prices The budget-friendly chain was started by founder Zhang Hongchao in 1997 as a small shaved ice shop with a homemade machine in the northern city of Zhengzhou. The chain has capitalized on the growing thirst for bubble tea in China and elsewhere, helping it grow into the franchise giant it is today. "It's the largest brand that nobody's ever heard of," said Robert Carter, restaurant industry analyst at StratonHunter. "They've just exploded." Mixue has become a national icon among Chinese consumers and its catchy jingle translates in English to, "I love you, you love me, Mixue Ice Cream & Tea," set to the tune of the popular American song Oh! Susanna. WATCH | Mixue's catchy jingle: Its full name, Mixue Bingcheng, translates to "sweet snow palace" according to the company's website. Famous for its playful snowman mascot called Snow King, who wears a crown and a red cloak, Mixue has become popular among young consumers for selling fruit and tea drinks, coffee and ice cream, at a low price — typically about $1. "They've got a really interesting pricing strategy. They keep things very low, but their product quality is high," Carter said. "So that's also allowed them to grow really dramatically and get a lot of younger consumers from that price point." Bubble tea is one of the few bright spots on the consumer front in China, with low-price operators doing particularly well. Mixue controls its own supply chain By the end of September 2024, over 99 per cent of the company's more than 45,000 stores were franchised, Mixue's regulatory filings showed. Nearly all of its stores are run by franchisees, unlike Starbucks, which operates 53 per cent of its stores directly. However, Mixue does not primarily depend on franchise fees for its income, and franchise fees made up just 2.4 per cent of its total revenue in the first three quarters of 2024, according to its filings. Though many see the brand as a traditional beverage retailer, it operates more like a raw-material supplier, selling food materials, packaging, and equipment to thousands of franchisees, according to its filings. The bulk of its revenue comes from the sale of merchandise and equipment to franchised stores, which are required to buy these items from Mixue. "They're not making money just off the franchise model," Carter said. "They're also making it because they control the supply chain and drive profits from selling the product to their network." Is North America next? In its IPO filing in January, Mixue said it planned to keep growing, while acknowledging that its strategy to expand its store network "may lead to competition both among our existing stores and against our competitors." Carter believes Mixue could come to North America because it's an area of opportunity for them. "I would expect that they will look at North America. Canada and the U.S. alone is a trillion dollar restaurant segment," he said. CBC News reached out to Mixue but did not immediately hear back outside of office hours. "I wouldn't rule it out … with so much immigration from Asia, this brand could have immediate brand recognition in the right locations," said Vince Sgabellone, a food service industry expert at market research firm Circana. "The challenge will be in meeting their low price point model." And though the boba chain has more outlets than American fast-food giants McDonald's, Starbucks and Subway globally, Mixue's sales still trail Starbucks, Inspire Brands, which is the owner of Dunkin' and Baskin-Robbins, and Tim Hortons, according to Singapore-based research firm Momentum Works.

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