Latest news with #RobertWein
Cision Canada
2 days ago
- Automotive
- Cision Canada
Bike Rodeo in Richmond - Free Helmets, Free Lunch & A New Way to Think About Helmet Safety
RICHMOND, ON, June 9, 2025 /CNW/ - The BrainSTRONG Network, in partnership with the Ottawa Police Service, invites families to a Bike Rodeo on Saturday, June 14 at 10:00 AM at the Richmond Memorial Community Centre (6095 Perth Street). This free, all-ages event will feature: A fun and safe bike obstacle course Helmet safety tips from Ottawa Police 100 free helmets for kids who need one Free lunch for everyone More than just fun, this event will also mark the launch of "I am BrainSTRONG" — a powerful new movement designed to change the way kids think about wearing their helmets. Today, helmet laws are often seen by kids as something they have to follow — but not something they believe in. BrainSTRONG is working to flip that thinking from "have to" to "want to." "In 1979, the NHL made helmets mandatory. Players didn't like it — until they saw why it mattered," says Robert Wein, founder of BrainSTRONG. "Now, no hockey player would ever hit the ice without one. That's the culture shift we want to spark with biking. It starts by helping kids see wearing a helmet as a smart choice — not just a rule." Join us and be part of the shift. Be part of a safer, smarter biking community.
Cision Canada
29-05-2025
- Sport
- Cision Canada
Bike Rodeo Coming to Richmond - Free Helmets, Free Lunch & a New Way to Think About Safety
RICHMOND, ON, May 29, 2025 /CNW/ - The BrainSTRONG Network, in partnership with the Ottawa Police Service, is proud to present a Bike Rodeo on Saturday, June 14 at 10:00 AM at the Richmond Memorial Community Centre. This free, family-friendly event is open to all ages and includes fun bike safety activities, a skills obstacle course, and free lunch for everyone. Helmets are required — but if you don't have one, the Ottawa Police will have 100 helmets to give away. The event will also launch "I am BrainSTRONG", a new movement focused on changing how kids see helmet use. While helmet laws exist, they're often ignored by kids who don't fully understand the risks of not wearing one. " I am BrainSTRONG is the first event to try to shift the mindset around helmets — not by enforcing rules, but by changing kids' perspectives," says Robert Wein, founder of BrainSTRONG. "In 1979, the NHL made helmets mandatory. Players didn't like it at first, but referees enforced the rule. Today, no player would dream of playing without one. We want to achieve that same shift in mindset — but with biking, and without needing a referee." To kick off the campaign, a press conference will be held on Tuesday, June 3 at 1:00 PM, also at the Richmond Memorial Community Centre (6095 Perth St). Robert Wein will be joined by Zenon Konopka, retired NHL player, who will speak about his experience with concussions and the importance of helmets. Event Details:
Yahoo
29-05-2025
- General
- Yahoo
Bike Rodeo Coming to Richmond - Free Helmets, Free Lunch & a New Way to Think About Safety
RICHMOND, ON, May 29, 2025 /CNW/ - The BrainSTRONG Network, in partnership with the Ottawa Police Service, is proud to present a Bike Rodeo on Saturday, June 14 at 10:00 AM at the Richmond Memorial Community Centre. This free, family-friendly event is open to all ages and includes fun bike safety activities, a skills obstacle course, and free lunch for everyone. Helmets are required — but if you don't have one, the Ottawa Police will have 100 helmets to give away. The event will also launch "I am BrainSTRONG", a new movement focused on changing how kids see helmet use. While helmet laws exist, they're often ignored by kids who don't fully understand the risks of not wearing one. "I am BrainSTRONG is the first event to try to shift the mindset around helmets — not by enforcing rules, but by changing kids' perspectives," says Robert Wein, founder of BrainSTRONG. "In 1979, the NHL made helmets mandatory. Players didn't like it at first, but referees enforced the rule. Today, no player would dream of playing without one. We want to achieve that same shift in mindset — but with biking, and without needing a referee." To kick off the campaign, a press conference will be held on Tuesday, June 3 at 1:00 PM, also at the Richmond Memorial Community Centre (6095 Perth St). Robert Wein will be joined by Zenon Konopka, retired NHL player, who will speak about his experience with concussions and the importance of helmets. Event Details: Press Conference: Tuesday, June 3 at 1:00 PMBike Rodeo: Saturday, June 14 at 10:00 AMRegister for Bike Rodeo: Memorial Community Centre, 6095 Perth St, RichmondFree helmets | Obstacle course | Free lunch | All ages welcome! SOURCE BrainSTRONG Network View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
