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Cortefiel expands into Ireland with 10 new points of sale
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Translated by
Roberta HERRERA
The Tendam-owned brand has officially entered the Irish market as part of its broader international expansion strategy. Cortefiel has launched 10 retail corners inside Shaws department stores, each designed under its latest store concept. The brand makes its debut in Ireland with 10 points of sale, showcasing its latest spring/summer collections. - Ig: @cortefiel_official
Dubbed 'Loft,' the brand's updated retail aesthetic embraces a minimalist and open layout, incorporating natural materials such as stone finishes and wooden furnishings. Each new point of sale will feature the full Spring/Summer collection from Cortefiel's womenswear line.
The brand now has a presence in Athlone, Ballina, Carlow, Castlebar, Fermoy, Limerick, Portlaoise, Tralee, Waterford and Wexford, covering a combined footprint of 600 square meters.
With its arrival in Ireland, Cortefiel bolsters Tendam's growing footprint in the country. The group currently operates 32 locations in the Irish market, including 15 stores under the Springfield banner and seven locations of lingerie brand Women'secret. All three brands are also distributed locally through Tendam's e-commerce platform.
Founded in 1945, Cortefiel was the inaugural brand launched by the Tendam Group—formerly known as Grupo Cortefiel—which also owns Women'secret, Springfield, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, Milano, Fifty and Hi&Bye. Today, the brand maintains a presence in 46 countries, operating a commercial network of more than 256 points of sale. Today, the group oversees more than 1,760 points of sale—including owned stores, franchises and department store concessions—across more than 80 global markets. Its digital presence extends to over 33 branded websites.
On the financial front, Tendam reported revenues of €253.8 million in the first quarter of its 2024 fiscal year, marking a 4.6% year-over-year increase. Among the company's latest strategic developments is the acquisition of a 67.91% stake by Multiply Group, the investment arm of the Abu Dhabi royal family.
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