20-05-2025
Why this 'impossibly comfy' slide is fast becoming the 'IT shoe' of winter 2025
A cosy new shoe is taking on the likes of Crocs, Teva and Birkenstocks as the unlikely 'IT shoe' of the season - and it's not hard to see why.
With comfy and practical shoes all the rage thanks to the rapidly rising 'coastal grandma' trend - it's easy to understand why everyone's talking about the new FitFlop Curly Shearling Leather Slides.
Described by some as a 'designer slide meets Ugg', the slick sandals combine luxurious comfort with modern style and are the perfect addition to a pair of jeans, trackies or Pilates get-up.
The best part is that they are built with the brand's advanced ergonomic technology and offer superior support and cushioning - no unsightly bunions or blisters.
The latter explains the premium price of $219.95 - but those who have tried them out say they're worth every cent.
Available in chocolate brown and stone beige, the slides feature a premium leather upper with curly shearling detailing for a plush feel.
Complete with a two-bar design, the slide is then accented with adjustable buckles, ensuring a secure and customisable fit.
And the reviews speak for themselves, with hundreds gushing about their slides - and other designs from the brand - online.
'They're comfy they're cute they're cosy... you'll see me in these daily,' Tate of the Sunkissed Folk said, wtith fans raving about her new kicks.
'Oh I need this,' one wrote.
'Love them,' agreed another.
Robynn Kelly, a Marketing Specialist at Bstore, said the rise of practical, comfy footwear reflects today's fast-paced, wellness-focused lifestyle.
'People want style and support - they are prioritising wellness and want shoes that feel as good as they look,' she told FEMAIL.
'Comfort is no longer a luxury; it's a must. FitFlop is doubling down on this space, continually evolving our tech-led designs to offer even more versatile, stylish, all-day-wear options
'Chunky sandals, sporty sneakers, clogs, and minimalist slides are big [this year]. Think comfort-first with a modern edge.'
Robynn believes the slides' success is down to the comfort and transitional style.
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What is the 'coastal grandma' trend?
Think of this style as a perfect mix of lifestyle and fashion trends combined.
Popularised on TikTok, 'Coastal Grandma' evokes a relaxed, elegant, and carefree vibe reminiscent of wealthy women living in picturesque seaside towns.
Think linen everything, relaxed fits, cosy knit cardigans, scuffed shearling slippers and the perfect basket bag to hit the farmers' market with.
'With soft leather, plush shearling lining, and bold buckles, they blend comfort with effortless style,' she said.
'Perfect for transitional dressing, they move seamlessly from indoors to out - pairing just as well with knits as they do with summer dresses.'
FitFlop was founded in 2007 by Marcia Kilgore, a serial entrepreneur passionate about wellness and innovative design.
Her vision was to create footwear that combined style with biomechanical support - shoes that feel as good as they look.
Collaborating with expert biomechanists, FitFlop developed ergonomic soles that empower wearers to move more freely and comfortably. Today, the brand is known worldwide for pioneering fashion-forward designs that prioritise all-day support.
