Latest news with #Roccbox
Fast Company
3 days ago
- Business
- Fast Company
Matty Matheson is dropping a new signature Gozney oven
Matty Matheson is a star and producer on the award-winning shoe The Bear, a massive YouTube personality, best-selling cookbook author, restaurateur, entrepreneur, and more. No one will ever confuse him with the ShamWow guy, but that's exactly what Matheson is going for in a new brand campaign from outdoor oven brand Gozney. The extremely fitted blue shirt is all part of an infomercial vibe concocted by Matheson and the Gozney creative team. 'I found that shirt on eBay,' says Matheson. 'Because I just felt like I needed to wear a stupid shirt, like the ShamWow guy or something.' It's also part of the brand's first paid media advertising push for a new campaign called 'Cook Different.' And perhaps the crown jewel of it all is a signature Matty Matheson edition of Gozney's new Tread portable outdoor oven that drops June 18. Since 2021, Gozney has grown from $25 million in revenue to nearly $100 million last year—despite the outdoor pizza oven market exploding over COVID-19 and since contracting. Gozney has strategically used design and content to differentiate itself, and build a healthy brand identity. Key to the brand's success is the relationships it has built with chefs and personalities like Matheson. With 'Cook Different,' Gozney is out to prove it. Meeting Matty Tom Gozney founded his company in 2010 as the Stone Bake Oven Company, producing custom-built commercial pizza ovens for the U.K. market. But in 2016, with the launch of the Roccbox oven, Gozney shifted its focus to everyday people. He knew that if he could convince chefs of the portable outdoor oven's value, then the home kitchen heroes would follow. So he began building relationships with influential U.K. chefs. One of them was Lee Tiernan, owner of Black Axe Mangal. Tiernan was trying out Gozney's Roccbox oven, and was among a few who spread the world to Matheson in Canada. 'Several my friends in England that are chefs were like, 'yo, there's this fucking oven that's sick, you should check it out,'' says Matheson. 'I got one. We used it. It's sick. I loved it. And then Tom brought me over to England and we just hit it off.' Gozney was a fan of Matheson's based on his work with Vice, so was keen to get him an oven. Soon after, Matheson was posting clips of himself using it, not even as a paid ambassador. 'It was so brand elevating for us at the time,' says Gozney. 'Matty was a subcultural figurehead through Munchies and Vice and all of that stuff.' Since then, Matheson has been involved in other Gozney content, but also a sounding board behind the scenes on new and potential ambassadors. Gozney says that it's one of the company's longest relationships and a standard-bearer for what they aim for overall. 'I didn't want to build an outdoor cooking brand. I wanted to build something culturally relevant,' says Gozney. 'And I was always fundamentally focused on, who are the people that we're going to interact with? Even if someone has 10 times the followers, but they're not culturally right for the brand, we just won't fuck with them. And Matty is just the epitome of what we're looking for.' They've been working together for so long that when the idea for a signature oven came up, Gozney says there was really only one choice. 'Matty's obviously got an incredible way about him from a brand perspective, and we wanted to lean into collaborations,' says Gozney. 'And it just felt like the right move for us to start with these Matty campaigns. He's been the leading, most passionate brand partner and friend for so many years, it just felt fitting. It would feel like I was cheating on him if I did it with anyone else.' Enter the Tread This is only the company's third signature product. Both Tom Gozney and Brad Leone have had limited signature Roccbox designs. The Tread is a new oven, designed for being as portable as possible. It weighs in at less than 30 pounds, fits 12-inch pizzas and cast iron pans, can hit 950 degrees Fahrenheit in 15 minutes, and features a stand with adjustable legs, a built-in level, and a roof rack cutting board. The growth trajectory of the company, combined with a new product, presented an opportunity for the brand to lean a bit more into its relationship with Matheson. The limited edition Matty x Tread oven is bright orange, featuring illustrations by Matty's longtime artist, Christopher Wilson, engraved onto its stainless steel exterior. It looks a bit like a Stars Wars droid that just happens to cook pizza. In a good way. There's also a capsule collection of customized placement peels and other merch. 'This was just one of those perfect opportunities to kind of just put a little bit of my character into this perfect thing they've developed,' says Matheson. 'I'm not some pizza master. It makes amazing pizzas, but I'm a meat and potatoes kind of guy, so I think it's a perfect outdoor oven. The blaze orange is so iconic.' Retaining heat The videos were shot on a sound stage in Salt Lake City and Matheson says the process was pretty loose. 'It's this thing where they came with a really good idea, and we just started riffing back and forth,' he says. 'It was all just really collaborative. Their team knows me, they understand my wheelhouse, and they wanted to do something fun. So we had a basic outline and then we just had fun with it.' Jonathan Kantor, Gozney's chief revenue and marketing officer says he was aiming for something like a cross between HexClad and Liquid Death. The former effectively leverages its partnership with Gordon Ramsay, while the latter creates hilarious content that plays with our cultural relationship with brands and advertising. 'The concept of 'Cook Different' is about elevating Matty's presence within Gozney, along with our background with professional chefs and commercial ovens, and doing a brand campaign that's more about captivating eyeballs and telling a story versus more direct response, transactional marketing.' Gozney is investing in more traditional paid media for this campaign than ever before, specifically on connected TV, and will have a shared billboard in Times Square. At the same time, it continues to invest in longer form content, like its ongoing YouTube series Pizza with Frank, starring Frank Pinello. Pinello is the founder of Brooklyn pizzeria Best Pizza, and is about to start his second full season of the Gozney-backed show. 'It's completely entertainment storytelling,' says Kantor. 'These episodes get 500,000 to a million views a piece, and there's not a single paid media dollar behind them. So we're thinking about who shows up in content, who shows up on our own channels, and how we can tell stories around it.' In a world flooded with collabs, Matheson says the longevity and real connection between them is what makes this collaboration different, and he hopes it shows in the content and the product. 'We've been both doing this thing since the beginning,' says Matheson. 'With other brands, it's a job, it's how we pay the bills. It's how I'm able to continue my YouTube and continue a lot of things. Sometimes a brand just wants you for this one thing. No problem. But this is very different. 'Gozney has been holding on to a lot of the people that have been there since the beginning, and I think that really shows the importance of true alignment, that is really special and really organic. We have a genuine, good relationship. Some brands are like that. Some aren't,' says Matheson.
Daily Mirror
4 days ago
- Business
- Daily Mirror
Boss' 'refreshing' cologne is slashed from £84 to £33 ahead of Father's Day
If you're looking for the perfect Father's Day gift, Amazon has just slashed the price of Boss' 'classy and masculine'-smelling fragrance by 61% Father's Day is only a couple of weeks away, and if you haven't got a present sorted out yet, we've got just the one that will win over your dad without costing a fortune. Of course, cologne or aftershave is a pretty safe bet when it comes to Father's Day gifting, but it is always going to be received well. And Amazon has slashed the price of Boss' Bottled Night Eau de Toilette for Him by a huge 61%. Originally priced at £84, this luxe aftershave is now £33.10. Whether purchasing for your dad, brother, partner or friend, this deal really is too good to miss. Boss' fragrances are some of the most popular and best-selling men's fragrances, and we can see why. With notes of birch, violet and musk, this woody and masculine fragrance lingers all day long without being too overpowering. If a fragrance is not really your dads thing, don't worry, we've rounded up a selection of the very best gifts on offer this year. For dads who like a gadget with their grub, the Roccbox pizza oven by Gozney is the ultimate garden flex. Or a fun treat for any golf -loving dad is these Lindt chocolate golf balls, available for £15.99 here that are a great novelty buy. The BOSS aftershave has hundreds of glowing shopper reviews to back it up. One shopper wrote: "The longevity is impressive. I sprayed it in the morning, and I could still catch subtle hints of the fragrance by the evening. It's not overpowering but lingers softly throughout the day." While a second added: "I love the perfume And after about 20 minutes, the scent gives off a lovely soft fresh smell. I think it would suit most males. I feel it is quite a classy smell too." One criticism came from a shopper who felt it didn't compare to other Boss scents. They wrote: "Not the best frag from Boss but actually a nice all-rounder for day as well as its intended night-only wear".
Daily Mirror
25-05-2025
- Entertainment
- Daily Mirror
Father's Day gifts for golfers, foodies and garden lovers from £7
You don't have to blow the budget this Father's Day– we've found gifts to suit all father figures starting from £7 As a fashion and beauty editor, one of my favourite jobs is curating our gift guides, especially for Father's Day, because let's be honest, dads can be so tricky to buy for. Whether yours is obsessed with perfecting his putt, firing up the BBQ, or just chilling in the garden with a drink, I've handpicked a mix of gifts that'll seriously impress, starting from just £7. If your dad's a fragrance fan, the Sauvage Elixir by Dior is a luxurious, bold classic he'll actually use (and thank you for). Or for something fresh and a little different, the Cypress & Grapevine body spray from Jo Malone smells divine. And if your dad's the kind who thinks he's the next Jamie Oliver (or just loves a good burger), the DIY Burger Box from The Beefy Boys is a total winner– it's packed with flavour and makes a fun, easy feast. For dads who like a gadget with their grub, the Roccbox pizza oven by Gozney is the ultimate garden flex– he'll be churning out wood-fired pizzas like a pro. Whether you're on a budget or splashing out this year, there's something here he'll love (and you might just get to share). Happy gifting! New Balance 740 Men's Trainers Available for £100 here New Balance don't have the reputation of being a 'dad shoe' for no reason. These trainers make the perfect gift for sporty dads or those who value all-day comfort. Whether he's walking the dog, heading to the gym, or just upgrading his everyday wardrobe, these trainers are a versatile, go-with-everything buy he'll actually use. ROKA London Canfield Backpack Available for £74.95 here Stylish, durable and rain-resistant, the ROKA Canfield backpack is ideal for commuting dads, those who love exploring on the weekend, or just anyone who appreciates practical design. With plenty of compartments and a sleek, minimal look, this is sure to impress dad. nutribullet x McLaren F1 Team 900 Series Priced at £99.99 here If your dad is big on smoothies and protein shakes, a nutribullet is the perfect gift. And with a McLaren F1 collab, how could you resist? The Nutribullet X McLaren F1 Team range features four different blenders that 'combine the worlds of high-performance nutrition and elite motorsports'. Our senior shopping writer Faith tested out for herself and said: "The speedy element was one of the best parts of the Nutribullet x McLaren F1 Team Ultra 1200. I know it's touted as making things in under 60 seconds, but it blitzed up a whole cup full of fruit in less than one 30 second cycle and it was perfectly blended – no chunks, no missed bits." Citizen Tsuyosa Automatic Navy Dial Watch Available for £299 Whether you father is a watch-collector or just ready for an upgrae, Citizen's Dial Watch is is a statement piece that combines timeless design with everyday wearability. It's flashy enough to impress as a gift, but not so in-your-face that it comes across as too much. The navy dial and automatic movement make it feel luxe, while its classic look ensures it'll suit any dad's style. Columbia Sequoia Grove Full Zip Fleece Available for £65 here Ideal for layering on breezy walks or cool summer nights, it's a practical gift and proof that functional can still look good. And it's both warm and lightweight at the same time, making it perfect for summer months in the UK when the weather could change at any moment. DIOR Sauvage Eau de Parfum Available for £85 here DIOR Sauvage is a pretty iconic men's cologne and is one of those you can recognise instantly. With fresh bergamot and warm, woody notes, it's confident without being overpowering, ideal for dads who like to smell good (and know it). Chelsea Peers Palm Print PJ Set Available for £38 here With their relaxed fit, soft recycled jersey fabric, and cool palm tree print, these Chelsea Peers pjs are ideal for keeping your dad comfy (and cool) on warmer nights. Whether he's lounging on the sofa or catching up on some much needed sleep. Beats Solo Buds Currently £49.99 here Whether he's into podcasts, playlists or work calls on the go, these compact Beats Solo Buds deliver clear high quality sound and sleekly fit into the ear. With great battery life and a snug fit, they're a brilliant gift for the tech-loving dads. Clean Co. Clean W Priced at £16 here Beers, wine or spirits are a popular Father's Day gift, and we can see why. However, if the dad isn't a drinker or being more mindful, Clean Co's Clean Whiskey delivers the depth and smokiness of the real thing wihtout the alcohol. Fatface Loop Back Light Weight Jacket Available for £55 here This FatFace jacket is the ultimate in easywardrobe addition. It's light enough for layering, smart enough for brunch and cool enough for everyday wear. If you've been trying to get your dad or husband to look a little more put-together without too much fuss, this ticks all the boxes. Verve Leather Deep Lichen Green Gardening gloves Available for £7.35 here For green-fingered dads, these Verve gardening gloves are a practical essential. With tough leather palms, breathable backs, and protection against thorns and cuts, they're built for comfort and durability. Gozney Roccbox pizza oven Currently £319.99 here This is definitely on the pricier side for a Father's Day present but an outdoor pizza oven is one that the whole family can get use out of. If you've got a foodie dad who loves a a good gadget, you'll get some serious brownie points with this high tech oven. Jo Malone London Cypress & Grapevine All Over Body Spray Available for £50 here This body mist from Jo Malone is for the dad who loves a luxury touch. It's sophisticated, long-lasting and just the right amount of indulgent that it feels like a proper thought-out gift. Lindt Golf Balls Available for £15.99 here A fun treat for any golf -loving dad, these Lindt chocolate golf balls are a great novelty buy that will impress as well as taste amazing. Each one is filled with smooth hazelnut and coated in creamy milk chocolate, and it's a thoughtful nod to his favourite hobby. The Beefy Boys DIY Burger Box Available for £42.99 here If your dad's happiest behind the BBQ, this DIY burger box from The Beefy Boys is a no-brainer. Packed with quality ingredients and all the trimmings, it's a fun and thoughtful gift that turns Father's Day into a feast for the family.
WIRED
23-03-2025
- WIRED
Gozney's Gorgeous, Compact Pizza Oven Won't Make It Up Everest (Probably)
Billed as the 'world's most portable pizza oven,' the Gozney Tread is an adventure-ready, ruggedized gas-powered beauty. It is the smallest of the hugely impressive Gozney range, and the second most affordable behind the original Roccbox. It joins an ever-evolving selection of home pizza ovens that have transformed our ability to cook proper pizza—we're talking everything from Neapolitan, Chicago-style, New York and Sicilian—from the comfort of the backyard. With the Tread, Gozney wants us to take our sourdough calzone on tour. Measuring 16.5" x 19.1" x 12.6", it is undeniably compact for a fully featured pizza oven, and the two large handles make it easier (and cleaner) to move than most. The gas-only design can hit 932 degrees Fahrenheit (500 degrees Celsius) and has space for a 12-inch pie. Can it compete with the best pizza ovens available, and at 29.7 pounds, is it really portable enough to take with you? I spent a few weeks both carb- and trunk-loading to find out. Portable? Really? For all the gorgeous marketing images of the Tread in the desert, on mountains and in remote locations, it's worth noting that my review unit arrived on a full-sized wooden pallet. Admittedly Gozney did supply me with every conceivable extra, but it was still quite an eye-opening amount of gear for something billed as not just portable, but the "world's most portable pizza oven.' Photograph: Chris Haslam 29.7 pounds is roughly the same weight as an SUV tire or a typical three-year-old. While not back-breakingly heavy, nobody wants to spend all that long carrying something so awkward. The pizza oven is an impressively compact unit, and ideal if you're a tailgater whose idea of wilderness is the parking lot, but once you factor in the gas canister (they recommend a 5-11-kilogram tank), tripod stand, pizza peel, and all the other accoutrements needed to make pizza away from home, the real-world logistics start to mount. Looking at the competition, the Ooni Koda 12 (8/10, WIRED Recommends) is quite a bit lighter than the Tread at 20.4 pounds, but also larger, at 24.4 x 15.5 x 11.7 inches. That light weight is a consideration when you realize that reviews editor Adrienne So has strapped pizza ovens as big as the Ooni Karu 16 (9/10, WIRED Recommends) to paddleboards to take them out to islands in the middle lakes. Ooni's carry covers are also much cheaper than the Tread's Venture Bag ($99) and the ovens come with legs, so you don't need to take a stand. If you're heading anywhere with uneven ground, however, the Gozney stand is much more versatile (more on that later). Photograph: Chris Haslam
