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Sports rights boom lifts media companies beyond major broadcasters
Sports rights boom lifts media companies beyond major broadcasters

Axios

time16 hours ago

  • Business
  • Axios

Sports rights boom lifts media companies beyond major broadcasters

Major sports events benefit media companies beyond the main rights holders, executives from Fox-owned Tubi and Roku Media told Axios at an event in Cannes on Wednesday. Why it matters: The value of sports rights have soared as media companies bid for assets they hope will retain audiences in a competitive landscape. What they're saying: The interest in athletes can drive interest in related programming. "One thing we know about Gen Z audiences is they care as much sometimes about these athletes, the stories behind the athletes — what we call shoulder content and programming — as they do the live event," Tubi CEO Anjali Sud said. Roku can help audiences track down games and their favorite programming as the "front door to television," said Charlie Collier, president of Roku Media. "Before Caitlin Clark blew up, we absolutely made sure that we got our viewers to those games on ION. It wasn't our rights, but it was absolutely our right to elevate that pop cultural moment," Collier said. Zoom in: Tubi is investing more in this type of content with a Naomi Osaka documentary slated for August and a docuseries on NFL No. 1 draft pick Cam Ward. "I think it's just recognizing that beyond the die-hard sports fans, there are people who are in it for the culture, and we access some of that with compelling stories and content and build that momentum," Sud said. What to watch: Sud said Tubi would be interested in acquiring its own live sports rights beyond what Fox already has "if we could make the math work." "But it's very expensive today, and I think it's a hard strategy in this current environment to scale," she said.

‘Let Me Call…' Podcast Returns with Candid Conversations from the Entertainment Industry
‘Let Me Call…' Podcast Returns with Candid Conversations from the Entertainment Industry

Associated Press

time21-02-2025

  • Entertainment
  • Associated Press

‘Let Me Call…' Podcast Returns with Candid Conversations from the Entertainment Industry

Insider Access, Unscripted Conversations, and No Topic Off-Limits. A Must-Listen Podcast Exploring the Intersection of Entertainment and Technology. 'I aimed for a brief podcast covering all international industry topics, featuring guests from our conferences. I include a Gen Z perspective in each episode to stay current with audience views' — Valentina Martelli - Let me and Host LOS ANGELES, CA, UNITED STATES, February 21, 2025 / / -- The acclaimed podcast Let Me Call... is back, bringing fresh and insightful conversations from the entertainment industry's most influential figures. Hosted by the renowned Italian-American journalist Valentina Martelli—CEO and founder of ITTV International Forum and TechInEntertainment—the podcast continues to offer unparalleled access to the latest trends shaping the worlds of TV, film, and technology. 'I wanted to create a short podcast that you can listen to quickly, where no international industry topic is off-limits. The guests are all friends and speakers at our ITTV International Forum and TechInEntertainment conferences. The industry is constantly evolving, and even experts have questions. Plus, we need to stay attuned to shifting audience perspectives—that's why I incorporate a Gen Z question in each episode.' What sets Let Me Call... apart? These aren't just interviews; they're dynamic, unscripted phone calls packed with exclusive insights and a friendly yet professional vibe. No industry topic is off-limits—each guest, a leader in their field, offers a glimpse into the forces driving change in media, from mergers and acquisitions to artificial intelligence, NFTs, the metaverse, and the evolution of content production and distribution. Adding an exciting twist, each episode ends with a cliffhanger: the current guest poses a question for the next caller, challenging Valentina to find the perfect respondent. This unique format creates a continuous, interconnected dialogue across the entertainment landscape. Past Guests Include: * David Eilenberg – Head of Content, Roku Media * Andrea Scrosati – COO, Fremantle Group & CEO, Fremantle Europe * Kevin Goetz – CEO/Founder, Screen Engine/ASI; Host, Don't Kill the Messenger * Matteo Perale – Serial Entrepreneur, Investor, and former co-founder of Wiip * John Attanasio – Co-founder & CEO, Toonstar * Neal Baer – Award-winning Showrunner (ER, Law & Order: SVU, Designated Survivor) * Gary Marenzi – Former President, International Television at Paramount Pictures & MGM * Donato Carrisi – International Bestselling Author, Writer, and Director * Anthony Batt – Co-founder, WeVr Produced by IbiscusMedia, Inc., Let Me Call... is available on Spotify and Apple Podcasts. With a new year ahead, Let Me Call... promises to continue delivering engaging, thought-provoking conversations that simplify complex industry shifts and offer a global perspective on the future of media and entertainment. Tune in to Let Me Call... for quick yet powerful conversations that make sense of a rapidly evolving industry. Valentina Martelli X LinkedIn Legal Disclaimer:

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