Latest news with #RomanShimansky
Broadcast Pro
26-05-2025
- Business
- Broadcast Pro
Yango Play and du partner to deliver exclusive premium content across UAE
As part of the rollout, du is offering a complimentary 12-month Yango Play subscription to eligible customers on select home plans. Yango Play, the all-in-one entertainment super-app, has partnered with UAE telecom giant du to offer a new level of digital entertainment to customers nationwide. The collaboration brings Yango Play to du's select Home Plans via the 'My Favourites' platform, giving subscribers access to a wide range of premium content. This strategic partnership enhances the entertainment experience for du users by combining streaming, music, and interactive gaming into a single, seamless application. Yango Play's exclusive video lineup features seven Arabic-language productions, including four titles available only on the platform. The series spans genres from drama and comedy to family-friendly fare, offering culturally relevant stories that resonate with regional audiences. In addition to exclusive series and films, the app provides users with a vast music library, tailored playlists, and an array of casual and interactive games, catering to a variety of entertainment preferences. Speaking about the collaboration, Roman Shimansky, Chief Executive Officer of Yango Play, said: 'We are thrilled to join forces with du to offer a truly comprehensive entertainment experience that extends beyond streaming. With an unmatched mix of movies, series, music, and gaming, Yango Play is redefining digital entertainment in the region. This partnership with du allows us to make premium content more accessible to users across the UAE.' Karim Benkirane, Chief Commercial Officer at du, added: 'At du, we believe in going beyond traditional boundaries to elevate the experiences we offer our valued customers. Our collaboration and year-long journey with Yango Play manifests this vision by bringing families together and enriching lives across the UAE.' As part of its commitment to delivering added value to its customers, du is offering a 12-months complimentary subscription to Yango Play on select home plans. Eligible subscribers can activate their complimentary Yango Play subscription easily through the du app.
Arabian Business
26-05-2025
- Entertainment
- Arabian Business
AB Majlis podcast: Yango Play takes on global streaming giants with MENA-focused content strategy
Yango Play, the entertainment arm of tech company Yango, is betting on locally relevant content and multi-format entertainment to compete with global streaming giants in the Middle East, according to MENA Region Director Roman Shimansky. In an interview with the Arabian Business podcast AB Majlis, Shimansky revealed that Yango Play is experiencing 'tremendous growth' across GCC countries and Egypt just one year after launching in the region. 'We want to make the local content and stories as best as we can, to bring the higher production value, to just make the product really tailored,' Shimansky said. 'This is something that none of the global players would be able to do just by investing so much into being locally relevant and caring about every single country in the region.' The platform differentiates itself by offering seamless transitions between music, video, and gaming experiences within a single subscription service. Drama and comedy genres currently drive the highest engagement on the platform. Shimansky announced that Yango Play will launch on PlayStation, expanding its device availability beyond mobile and smart TV platforms. The company is also experimenting with gamification features following successful trials during Ramadan. Looking ahead, Yango Play aims to position itself as a platform for nurturing young creative talent in the region. 'I strongly feel that there is a big gap overall into how the streaming platforms and overall production caters to the new generations, millennials, Gen Zs,' Shimansky explained. The company uses both AI-driven personalisation and human curation to tailor content recommendations by country, recognising distinct preferences across the region while developing original productions intended to appeal to wider regional audiences. Yango Play's strategy comes as Middle Eastern countries, particularly Saudi Arabia and the UAE, have increased investment in local film and creative industries as part of economic diversification efforts. The data-driven subscription economy Shimansky, who holds a master's degree in computer science and information technology, brings a unique blend of analytical thinking and creative passion to Yango Play's operations. This duality is reflected in the platform's sophisticated approach to measuring success. 'I'm the number one fan of metrics in our whole office,' Shimansky told AB Majlis. 'We're experimenting with complex metrics, like projecting two different versions of the future, one where we had a particular title and another where we didn't, to measure how a show impacts retention.' This analytical approach extends to content development, where Shimansky believes data can enhance creativity rather than restrict it. 'With content creators and producers, giving them insights allows them to produce content that better connects with the audience. The creativity is the essential part, but data insights can help make it slightly better.' Genre classifications are also evolving beyond traditional categories. 'For recent couple of years, genres have evolved into more complex descriptions. It's more about the hashtags you can associate with certain types of titles,' he explained, adding that Yango Play's approach to genre is increasingly focused on experimentation and mixing different elements. As the subscription economy continues to expand, with consumers subscribing to multiple services rather than owning content, Yango Play is positioning itself at the intersection of technology and entertainment – a space Shimansky believes will define the future of media consumption in the Middle East. Tune in to AB Majlis every Monday To listen to the full episode and gain a comprehensive understanding of doing business in the Gulf region, visit our RSS feed or check out AB Majlis on Spotify, Apple Podcasts, and other platforms. Episodes are also available on: Tune in every Monday for weekly episodes that will help you stay ahead of the curve and enrich your understanding of the Gulf region.
Broadcast Pro
23-04-2025
- Entertainment
- Broadcast Pro
Yango Play launches on PlayStation consoles through Sony partnership
For a limited time, Yango Play offers a 30-day free trial, allowing users to explore a wide range of exclusive and premium content to suit different tastes. Yango Play, the all-in-one entertainment super app, has announced a partnership with Sony, launching the Yango Play app on PlayStation 4 and PlayStation 5 consoles across the MENA region. Yango Play, the all-in-one entertainment super app, has announced its launch on PlayStation 4 and PlayStation 5 consoles across the MENA region through a new partnership with Sony. The collaboration aims to make premium streaming content more accessible and user-friendly, while also contributing to innovation in the regional streaming industry. Through this partnership, PlayStation users in the region can now enjoy Yango Play's expansive library of video content, which includes hit series, blockbuster films and exclusive originals. Among the standout titles available are Watar Hasas, Faqret El Saher, 6 Days and Al Harifa 2, with the original series Prestige set to premiere on April 24. Commenting on the partnership, Roman Shimansky, Chief Executive of Yango Play, said: 'We are excited to partner with Sony to bring Yango Play's premium video content to PlayStation users across the MENA region where we operate. This strategic partnership reinforces our mission to broaden entertainment access for viewers, offering more ways to enjoy high-quality content. We aim to contribute to the growth of the streaming industry by delivering a richer, more accessible, and platform-inclusive entertainment experience.' Available through flexible subscription options, the Yango Play app is now accessible on the gaming console, with a limited-time 30-day free trial giving new users the opportunity to explore its diverse content offerings.
