15 hours ago
- Entertainment
- Associated Press
Romina Groot: A Publicist Who Envisions on Impact and Innovation
06/29/2025, New York City, New York // KISS PR Brand Story PressWire //
In today's world where narratives shape reputations and visibility is currency, Romina Groot stands out as a tastemaker whose boutique agency, Groot PR, is redefining how new talents and established brands present their stories. Based In Nashville with roots in Europe, Groot has earned acclaim for her cultural fluency approach and strategic insight gaining measurable results in both U.S and international markets.
Her career showcases a perfect mix of how international insight, entrepreneurial leadership, and strategic storytelling can produce measurable impact across sectors—from entertainment and lifestyle to sports and emerging brands.
A Cross-Continental Beginning
Born in the Netherlands, Romina's creative journey started after earning her degree in Music Business in Manchester and relocating to Los Angeles in 2015 to study Entertainment Marketing at Santa Monica College and Entertainment Business Management at the Los Angeles Film School. She adapted quickly and immersed herself into the fast-paced world of Hollywood publicity. Over these formative years gaining experience in media production and campaign strategy, she understood the value of branding, audience engagement and creative execution and felt as this is her calling.
Her works in LA included contributions to press strategies for emerging artists and large scale music festivals, refining her ability to execute impactful storytelling with measurable outcomes. This early exposure helped her to lay the foundation required for Groot PR later.
Founding of Groot PR
In 2021, Romina launched Groot PR by setting a clear mission: to offer tailor-made publicity services that focuses on depth, integrity and strategic growth. It began in Dallas but soon moved to Nashville - closer to the heart of its entertainment and lifestyle clientele. This marked a turning point for Groot PR, attracting a diverse nature of clients including personalities like Shelby Lynn, Lucas Horne, Kyle Daniel and many other entertainment industry personalities, musicians, athletes, and creative entrepreneurs.
The agency's work spans red carpet campaigns, tours and product launches, long-lead media placements, and brand strategy - helping clients secure global coverage and form a long-term public presence. Under Romina's mentorship initiative, she has shaped emerging creatives and founders, further underlining her commitment to nurturing new voices in the industry.
What Sets Groot PR Apart
Romina's cross-cultural background has always been a strength to communicate across boundaries - both geographic and demographic. This gave her an edge to understand the perspective of the clients and resonate narratives with them. Combined with her earlier experience, this led to her to pave ways for her clients in major outlets, with coverage highlighting authenticity, innovation, and purpose-driven messaging.
More than a publicist, Romina sees herself as just a voice for narratives. She believes in work that values trust, accountability and purpose.
'There's a difference between being seen and being understood,' she said in an interview, which reflected her vision of importance in aligned storytelling when building a sustainable brand.
Her agency's work has helped a lot of underrepresented creatives, guided new businesses to national visibility, and opened doors for clients like Keaton Interiors, Giselle Chusan also known as 'Explore with GG', Nicole V. Logtenberg, Pete Floyd, Charlie Kolean and many other personalities traditionally overlooked by mainstream PR pathways.
Not Just a 'Brand'
Romina Groot continues to explore and change the lead in public relations. She does not give into the hype-driven marketing, instead chooses to focus on consistency, authenticity and results. Her journey – from music and media student in Europe to founder of a US based agency with international reach - reflects not just success, but significance.
As the media landscape evolves, professionals like Groot remind the industry that strategy and authenticity are not mutually exclusive—and that impact, when built on values, resonates far beyond headlines.
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