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Time of India

Shark Tank India 2 fame menswear brand pitcher raises Rs 340 crore; makes Rs 2,500 crore valuation

Bengaluru-based menswear brand named Snitch that once made waves on Shark Tank India Season 2, has achieved a remarkable milestone — securing Rs.340 crore in Series B funding at a soaring valuation of over Rs.2,500 crore. Founded in 2020 by Siddharth Dungarwal, Snitch has built a strong identity as a trend-first fashion label catering to Gen Z and millennial men. Its rapid-fire release of new collections—dropping fresh designs every week—has positioned the brand as a cult favorite. Snitch's agile business model, powered by lean manufacturing and a quick-turnaround supply chain, allows it to keep inventory cycles tight while staying profitable. This strategy has helped the company clock 120% year-on-year growth. With the newly raised capital, Snitch aims to more than double its retail footprint, expanding from 55 stores to 100 by the end of 2025. The brand is also gearing up to explore international markets and quick commerce as part of its next growth phase. The startup first captured national attention with its Shark Tank India debut, where it raised Rs.1.5 crore at a Rs.100 crore valuation from all five sharks — Anupam Mittal, Aman Gupta, Namita Thapar, Vineeta Singh, Peyush Bansal, and Amit Jain — in exchange for a 1.5% equity stake. From a bootstrapped newcomer, Snitch's rise underscores the power of strategic scaling, bold branding, and investor confidence.