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For Millennials, Dogs Are Better Companions Than Friends and Parents
For Millennials, Dogs Are Better Companions Than Friends and Parents

Newsweek

time14-05-2025

  • Health
  • Newsweek

For Millennials, Dogs Are Better Companions Than Friends and Parents

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. When it comes to finding the best companion, many Millennials are looking no further than their four-legged friends. New research has revealed that Millennials often value their dogs' company over that of their human besties, siblings—and even their own parents. The survey of 1,900 U.S. dog owners found that those born between 1981 and 1996 had a strong preference for canine companionship; a significant 60 percent reported their dog as a better companion than their best friend. The survey, conducted in April 2025, was commissioned by pet nutrition and wellness company Spot & Tango and conducted by Talker Research. A woman dances with her Golden Retriever. A woman dances with her Golden trend even continued with family, as 55 percent of Millennials found their dog a better companion than their siblings, and a surprising 53 percent said they feel the same way when comparing their dogs to their parents. Even nearly half of Millennials said their dog offers better companionship than a spouse or significant other. The findings fit into a broader picture from the survey, which shows an incredible level of devotion to dogs across generations—but with Millennials often leading the pack. For example, one in seven dog owners overall would consider ditching their partner or spouse if it meant giving their dog a longer life, and for Millennials, that number moves up to 16 percent. The kind of sacrifices Millennials are willing to make are what drive the point home. To give their dog an extra three years, 41 percent of them would give up coffee entirely. This dedication also shows up in their wallets, with 21 percent of Millennials happy to spend over $10 per meal for their dog's health, more than Gen X or Baby Boomers. "This research shows just how deeply bonded people are with their dogs—not just emotionally, but in the daily choices they make," said Russell Breuer, founder and CEO of Spot & Tango, in a news release. "It's clear that for many, investing in a dog's health and longevity isn't just a priority—it's a reflection of how we define family and quality of life." The study also found that for all generations, chilling out and watching TV together is the top activity with their dogs. This shared downtime likely helps build those strong companionship bonds. While the survey definitely highlighted these emotional connections, it also touched on the nitty-gritty of pet care. Dr. Stephanie Liff, a New York City-based vet and Spot & Tango's vet advisor, added that "Preventative care and a high-quality diet are the absolute best investments pet owners can make in their dog's long-term health." So, what's the takeaway? For a whole lot of Millennials, it seems the unwavering affection of a dog offer a kind of companionship that, in their eyes, beats out some of the most classic human relationships.

Worst job in the world? Pet-wellness firm seeks intern to sniff doggie breath
Worst job in the world? Pet-wellness firm seeks intern to sniff doggie breath

New York Post

time26-04-2025

  • Business
  • New York Post

Worst job in the world? Pet-wellness firm seeks intern to sniff doggie breath

It may be the ruffest gig on Earth. Midtown Manhattan-based dog wellness brand Spot & Tango is sniffing around for an intern to help 'evaluate' dog breath as it researches how well its new pooch 'dental solution' works. 4 Spot & Tango claims to have developed a 'revolutionary' solution to stinky dog breath. alfa27 – Advertisement 'Help us make NYC smell better, one dog at a time,' reads the listing for the gig, posted on startup and tech site Built in NYC. 4 The ad is oddly specific. Built In The $25 an hour summer internship will also compensate whoever's hired with 'unlimited puppy kisses.' Advertisement Requirements include 'a nose that can detect even the faintest hint of funk,' to help them 'take canine oral hygiene to the next level.' Spot & Tango was founded in 2017 by Russell Breuer as a direct-to-consumer company focused on fresh, healthy and sustainable dog food. A refined schnoz that allows you to 'detect your roommate's leftover garlic pasta even when the fridge is closed' could get applicants to the front of the line, the ad suggests. The perfect candidate needs to be 'brave, bold, and nosy (literally) to get up close and personal with NYC's finest canines.' Advertisement 4 The supreme sniffer should be painfully honest, according to the company. – And the ideal candidate won't mind being 'responsible for conducting breath tests around dog parks, creating a funk-o-meter evaluation metric, and running competitive analysis' in real-time. The employee is expected to 'maintain highly detailed scent notes (e.g., 'Hint of tuna? Eau de garbage? Delightfully neutral?')' Advertisement Experience in canine behavior, veterinary tech, or pet wellness is a plus, but not a requirement. And it touts one of its best perks as 'unlimited dog cuddles.' It might sound like an awful way to make a buck, but it could be worse. 4 Experience in canine behavior, veterinary tech, or pet wellness is a plus. Matt Benzero – You could be a maggot wrangler. A lab-rat decapitator. Or an Afghani travel agent. Those are just a few of the occupations listed in the book, '50 Jobs Worse Than Yours,' published by Bloomsbury and written by a former office temp, hummus salesman and J. Crew parodist, Justin Racz. He came up with what he considers the 10 worst jobs in the city. At. No 1: Scuba divers on the NYPD Body Recovery Unit 1, which hunts for rotting corpses in the East River and other bodies of water. Killing rats (No. 5) is another job not for the squeamish. 'When they're dead, they stink,' a Bronx exterminator told The Post. 'Sometimes you can't get the stench out of your nose.' As a last resort, you could always join Mayor Eric Adams' staff. Though, it hasn't worked out for most.

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